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Kwik-E-Korner Business Plan
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I’m Snacking it
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Overview 1) About the Business 2) The Market 3) Competition 4) The Management 5) Operations 6) The Accounting 7) Quiz
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About the Business
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The School Background: Was founded in the 1978 The IBT program started in 2006 Current Situation: Currently has 1350 students enrolled Hosting the IBT program for 3 years
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The Business Idea Convenience store Sell food items and beverages at a much more affordable price Our products appeal to wide variety of students and faculty
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The Market
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Target Market Students looking for food and beverages At a price that is fair for them Faculty Foods that appeal to them The servery does not serve
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Charts
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Competition
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Direct Competition: The servery Vending machines Hasty market Indirect Competition: Pizzaville Tim Horton's McDonalds Other restaurants
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The Management
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Management Goals Strategic Plans: Our business would like to sell snacks and beverages Operational Plans: we are going to have to work together as a team and co- operate will need to communicate and share ideas to improve Contingency Plans: What if the business fails or what if you have gone into too much debt? will consider it to be a learning experience
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Operations
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The 4 P’s Product: Different because they will have larger portions A lower price Offer a larger Promotion: 2 paper ad And a radio ad Place: Manufacturer (various companies) Wholesaler (Costco) us (Kwik-E Korner) Customer
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Marketing Ads
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Marketing Ad
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Snacks and Price Snack Price Each Sold at Price Each Bought at Candy$1.00$0.25 Potato Chips Bag$1.00$0.25 Gum$1.00$0.50 Popcorn$1.25$0.75 Fruit$0.25$0.10 Cookies$0.75$0.20 Donuts$0.50$0.35 Samosa$0.33$0.25 Ice Cream Scoop$1.00$0.10 Popsicle$1.25$0.50 Chex Mix Bag$3.50$2.70 Sushi$1.50$0.75 Smorgasbord platter $2.00$1.00
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Beverages and Prices BeveragePrice Each Sold AtPrice Each Bought At Water$1.00$0.08 Freshly Squeezed Juice$2.00$1.00 Soft Drinks$1.00$0.25 Slushie$2.00$1.00 Coffee$1.25$0.40 Tea$1.25$0.50 Hot Chocolate$1.25$0.35 Energy Drinks$1.25$0.60 Lemonade$1.25$0.50 Iced Tea$1.25$0.50
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Recruiting Place advertisements around school outside of school will be found on bus stops and benches
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Recruiting Ads
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Recruiting Ad
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Selection Selection: selected based on the business’s requirements student employees must have an average of 80 or above have good learning skills For non-students, the must have high school diploma must have one year of work experience must have a criminal check done.
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Orientation and Training Will hold workshops after school Make sure that our employees are aware of how things work Will learn how to handle transactions with the customer How to prepare and serve the snacks and beverages
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Attitude Will listen to our employee’s needs Consider their suggestions Provide Recognition Employee appreciation day Employee discounts
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Departures and Dismissals Departures: Exit interviews Dismissals: Employee is not reaching standards 3 opportunities -Verbal Warning -Written Warning -Dismissal Coaching
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Store Hours Store Hours: Before School (7:30am- 8:15am) Both lunches (11:08 am- 1:41 pm) After school (3:00pm-3:30pm)
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Employees Employees: Hard working and co-operative good verbal skills and polite The number of people we are looking is 12 2 non-students and 10 students (5 of these students need 3 rd lunch and 5 with 4 th ) Two non students work every day 2 Student employees for each day of the week.
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Accounting
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Ratios 28-Sep-0928-Sep-1028-Sep-1128-Sep-1228-Sep-13 Current Assets23,360.0041,133.0059,926.0067,933.00102,097.00 Current Liabilities11,600.005,275.006,522.003,185.004,456.00 Working Capital11,760.0035,858.0053,404.0064,748.0097,641.00 Current Ratio2.0137937.7977259.18828521.3290422.91225 Net Income32,386.8051,552.0070,822.0093,540.00112,810.00 Gross Profit Percentage 55.32% Rate of Return on Net Sales 28.48%34.65%38.62%41.60%43.48%
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Explanation Working capital of business is fairly high at end of the first year By the end of the 5 th year the business has $97,641 to spend on liabilities The current ratio fairly high by end of 1 st year The ratio is approximately 2 which means, for every dollar of liabilities have 2 dollars in assets By the end of the 5 th year the business has a current ratio of 22 The gross profit percentage for end of first year shows that business makes 55¢ gross profit for every dollar of sales The rate of return slightly low but over 5 year period the rate increase from 28% to 43%
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Conclusion
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Will be Successful Will be successful because we offer wide variety of snacks and beverages affordable prices It offers them with cheaper food than the cafeteria Much larger portions The large variety of snacks and beverages
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Quiz
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1)What kind of store will it be? a) Convenience Store b) Service Store c) Servery 2)Who is the target market? 3)What was the most popular beverage? The students and faculty Slushie
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Quiz 4) What are the requirements for non-student employees? 5) What are the school hours before school? 6) How many employees will the business have? Must have 1 year of experience, high school diploma and criminal record check 7:30- 8:15 12 employees
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Any Questions?
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