2. Press Center at major events. L 4 Ing. Jiří Šnajdar 2015

3. Press Center at major events. We set up at major events Press Centres and from there we manage the whole event. It is a media management accreditation of all spheres, including TV crews and photographers. Subscription for accreditation for the event usually takes place largely in advance to 6-9 months before the event. These media representatives get, called special tags, on arrival at the event, which gives them access to the individual zones and sections of the event.

4. Events of festivals nature, etc., direct from the Press Centre accreditation also for important guests and visitors. For significant events, in time we do not neglected to arrange translation service, information for media interviews and simultaneous translation, both for print media, but also for television, radio interviews with the participants of the event.

5. Preparation of Press Centre during events is very hard and important work, that requires a professional approach and practical experience. We must not forget the careful decoration to PC in the style of action, as the media and important visitors, gain an important first impression of the event on arrival. We also prepare information materials for the media with all the details and program of action, including all supporting activities of considerable importance and we give attention to presentation brochures of the event, gifts, notepads, pens, etc.

6. Information for the participants of accommodation and others details are prepared in advance using acknowledgment form of participation etc. For significant personalities we do not neglected to communicate with the office staff for the whole period of preparation. They are personalities who give patronage to the event, or contribute to the importance of the action. These are mainly government officials, presidents of regions, important artists, distinguished guests from abroad, just to name some.

7. An important component of the preparation of the press center is its organization. The first step is to commission the Director, responsible to management of the festival, or a large sports event, etc., for comprehensive preparation of all activities in the center. This person will prepare according to the type of action appropriate experts for each section, its tasks, including support staff, as hostess, service, etc. Preparation of PC for large events take place up to one year before the event.

8. It is necessary to work in sections and to meet regularly in workshops and thoroughly inform all important team members about details. Our standard is the minutes of these meetings and indication who performs that task and is responsible for implementation. Center director will also prepare with experts conception of the festival newspaper, or by other events newsletters, which inform participants about all important points, but it is also the media information that are not present at the event, but monitor the course of the event.

9. Another important aspect of the work of PC is the documentation of the event in the form of film documentation, photo documentation etc.. This is very important for marketing of the event and event sponsors, and their evaluation at the end. A very important detail can also be ensuring special festival vehicles to transport VIPs and successful operation of the event. These vehicles are properly decorated with advertising throughout the event and we prepare a responsible person, or by the size of the event a team, which controls the precise movement of vehicles and the importance of deployment.

10. An integral part of the action are preparatory seminars to train the right individual teams or individuals, as a preparation for the event. This activity should be prepared in every detail and appropriate for information of the participants, but also to prepare for the actual points where during the event is not the time for explanations and questions. This mainly concerns the general preparation of all of the organizing team, but also the well- coordinated teams on individual event details.

11. Management of the action have the opportunity to inform all members of the organizational team of serious and important aspects of the event. After the end of event it is very important to get together again and make an objective evaluation of the action, including positive and negative points. Feedback or evaluation activities are one of the most important points, especially for those events that have a recurring - regular character.

12. Thank you for your attention.