1. Talking to the Press Who? What? When? Where? Why?

2. Talking to the Press Who? What? When? Where? Why? [Wikipedia: The Five Ws, … are questions whose answers are considered basic in information-gathering. They are often mentioned in journalism (cf. news style), research, and police investigations.]journalism news styleresearchpoliceinvestigations

3. Talking to the Press Who? Print/electronic journalists Radio programs Television programs Freelancers

4. Talking to the Press What? Your paper’s press release Somebody else’s press release Commentary on major issues Background for future story

5. Talking to the Press When? Immediately – on deadline Tonight – evening news Soon – by noon tomorrow Later this week - background

6. Talking to the Press Where? Telephone/e-mail in your office Press conference at NSF, NASA Press conference at science meeting Live/taped at TV and radio stations

7. Talking to the Press Why? Publicize scientific advances Promote your work Provide opposing viewpoint Provide perspective

8. Talking to the Press Why? Publicize scientific advances Promote your work Provide opposing viewpoint Provide perspective Impress your parents and family

9. CORREIO BRAZILIENSE Brasília, sábado, 8 de agosto de 2015

11. Talking to the Press Final “words of wisdom”: Tell a good story Keep it simple Have a memorable sound bite Enjoy yourself!