1. Lighthouses seminar on Ticketing December 2014

2. Recent development Ticketingmarket Live Nation buys Ticket master Take-over Timoco by See Tickets SFX Entertainment buys Paylogic CTS Eventim buys See Tickets, Top Tickets France, Stage Entertainment (RU) Ticketsctipt picks up 8,6M equity Ticketmaster buys Ticketnet Ticketmaster buys Sherpa.be Etc.

3. Question: Why would SFX Entertainment and Live Nation want to own a ticketing company?

4. Answer: Data!!!

5. Question: What do they give in return?

6. Answer: Tools to sell more tickets for them: Agenda websites Data to improve online sales Physical presale points

7. Question: How can they afford all these take-overs?

8. Answer: Thanks to YOU and YOUR visitors!

9. Stager (www.stager.nl) in shortwww.stager.nl R’dam pop venues + festivals collaboration 1 system for all processes (Productionplanning, Marketing, Ticketing) Ticketfee invested in production process KISS philosophy (Keep it Simple Stupid) Data ownership by venue / festival Personalization (target markting)

10. How to run a ticketing company? Development – Jira Support – Zendesk Finance – CASH Operation – Podio Communication – WhatsApp

11. Income ticketer Servicefee 0,75 – 1,25 per ticket Per transaction 0,75 – 1,25 3,00 – 4,00 per ticket

12. Cost ticketer Transaction fees - per order Development – big investment but relatively little ongoing Hosting – the cloud vs. phisical servers Support – 24/7? Marketing – core business

13. Conversion funnel

14. Tickets in Main Navigation

15. Activating ticket button

16. Notable ticketbutton

17. Socalled media

18. Other tips: Use visitors history – What is in the interest of a personUse visitors history – What is in the interest of a person Aftersales – Reach out to your audienceAftersales – Reach out to your audience Pricing – Mainly in pre-sale phase price is an incentivePricing – Mainly in pre-sale phase price is an incentive Trustworthy - Same look and feel as your own websiteTrustworthy - Same look and feel as your own website

19. The future of ticketing Apps, mobile payment and the rise of the middelmen Frolly (www.frol.ly) / Seaters (www.seaters.com) – app for last minutes www.frol.lywww.seaters.comwww.frol.lywww.seaters.com I am inn (www.iaminapp.com) - boosting app + free tickets www.iaminapp.com Timesquare (www.tmsqr.com) - Agenda with “all” Dutch concerts from venues. www.tmsqr.com MyOrder (https://www.myorder.nl) - Mobile payment + ticketshop integration https://www.myorder.nl Ticketswap (https://www.ticketswap.be) - Re-sell your tickets https://www.ticketswap.be

20. The future of marketing & communication Target marketing, User data, User profiles Further segmentation of the audience – P2P communication Data analysis will become affordable Personal “virtual” agents (apps) Localization – The GPS in your phone will decide Communication will be less managable – End of Facebook and rise of group and 1-on-1 communication

21. The future audience People will have a centralised “profile” (copy of themselves) in the cloud that checks out information in other databases. What people like, admire, who they want to relate to, what they posses is in that profile. Apps on a personal device (agents) will suggest, advise, or even plan your social life. Automation of social life: my app tells me there is a gig that matches my profile/likings within 10 km distance. 3 of my friends will go there and my ticket is automatically purchased.

22. The future of the venue Crowd-investment in bands – the crowd as programmer? Specialized venues vs. venue as rental space without identity ? Will pop/rock music be the new classical music – an audience that will slowly die out?