2. Newspapers in the 20 th century Highly profitable industry – 20% profit margins common Most revenue came from print advertising – display and classified Mid- to late century: Ownership moved from family ownership to corporate ownership

3. Then…

4. 1995

6. 1998

7. 2004

8. 2005

9. Newspaper Advertising Revenue

10. Advertising Revenue

11. Where Americans Get News

12. Readership

13. Newspaper Readership 164 million U.S. adults (69%) read newspaper media content in print or online in a typical week The majority (59%) of young adults, ages 18-24, read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month. Overall, the total newspaper media audience in a typical week (excluding mobile) dipped 2% in 2012 from 2011. When the mobile audience is included the decline in total newspaper audience is cut by more than half to less than 1%. Source: Newspaper Association of America, 2013

14. Mobile Readership The mobile newspaper audience is growing fast; up 58% in an average month in 2012 compared with 2011. That totals 34 million adults. The mobile audience skews young; the median age of an adult newspaper mobile user is 17 years younger than the print reader. Those who are newspaper mobile-exclusive—that is, those who access newspaper content on mobile devices only—are younger by four more years (with a median adult age of 33). That audience grew 83% in 2012 compared with a year ago. Source: Newspaper Association of America, 2013

15. Newspaper Readership by Age