1. Chapter Four Communicating Across Cultures McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

2. 4-2 Learning Objectives LO4.1 Describe characteristics of cultural intelligence, its importance for global business leaders, and approaches to developing it. LO4.2 Explain the major cultural dimensions and related communication practices. LO4.3 Name and describe key categories of business etiquette in the intercultural communication process.

3. 4-3 Developing Cultural Intelligence  Cultural intelligence (CQ)  a measure of your ability to work with and adapt to members of other cultures.

4. 4-4 Developing Cultural Intelligence  Culture  includes the shared values, norms, rules, and behaviors of an identifiable group of people who share a common history and communication system.  national, organizational, team

5. 4-5 Cultural Intelligence in the Workplace Table 4.2

6. 4-6 Avoid Inappropriate Stereotypes  Projected cognitive similarity  the tendency to assume others have the same norms and values as your own cultural group.  Outgroup homogeneity effect  the tendency to think members of other groups are all the same.

7. 4-7 Understanding Cultural Dimensions  Cultural dimensions  fairly permanent and enduring sets of related norms and values

8. 4-8 Communication Practices in High Individualist and High Collectivist Cultures Table 4.4

9. 4-9 Egalitarianism and Hierarchy  Egalitarian cultures  People tend to distribute and share power evenly, minimize status differences, and minimize special privileges and opportunities for people just because they have higher authority

10. 4-10 Communication Practices in Egalitarian and Hierarchical Cultures Table 4.5

11. 4-11 Communication Practices in High and Low Assertiveness Cultures Table 4.8

12. 4-12 Communication Styles in High and Low Uncertainty Avoidance Cultures Table 4.10

13. 4-13 Gender Egalitarianism  Gender egalitarianism  deals with the division of roles between men and women in society

14. 4-14 Building and Maintaining Cross- Cultural Work Relationships  Establish Trust and Show Empathy  Adopt a Learner Mind-set  Build a Co-Culture of Cooperation and Innovation

15. 4-15 Etiquette and Customs in the BRIC Countries Table 4.13