1. Case Studies My Portfolio

2. Agenda  Union Bank  Grenadines Homes  Gossy  Grand Pure Soya Oil  British Council  Homevida

3. Union Bank of Nigeria #MoneyGramBacktoSchool #UnionFacts

4. #MoneyGramBacktoSchoolCampaign Objective:  Drive quality traffic to the Union Bank Money Gram landing page  Drive closeness and affinity with target audience. Target: Nigerian in the Diaspora who send money home Nigerians here who receive money. Demographics: (age: 23-55yrs-) Solution:  We had to tell a good story of how you can make the life of that young boy when use send money from using Union Bank Moneygram. We used blog stories and animated banners to pass the message to.  Google ads was the key determinant in this campaign. Results:  4.5 million unique visitors during the campaign.  Over 6,000 participants in the 1month period.  Timing  18 th August 2014- 18th September 2014

5. #UnionFacts Objective: The Union Facts campaign is to create awareness on some facts about Union Bank which people may not know or may have missed. Target: 18-35 yr. Active social consumers Solution:  The campaign highlighted some “Union Facts” across several digital platforms. Information naija, punch online, Lindaikeji, Ynaija Results:  Over 4 million impressions  Total clicks 41,200 clicks on the union facts banner  Timing:  20 th September- 20 th October

6. Grenadines Homes

7. #GrenadinesHomes Objectives:  Create buzz around Grenadines Homes Luxury apartments  Drive targeted consumers to the website  Engage target consumers on social media Acquire consumer information. Target:  25-45 yr. AB SEC Class Solution: We developed animated banners and visitors were driven to the site via value-add online placements on the following web properties: Sahara reporters, vanguard online, punch online, Bella naija, Vconnect Results:  Over 12 million consumers visitors to the website  5.5M consumers clicks on the campaign banner. Timing:  8 th October 2014 – 8 th December 2014.

8. Gossy Water #SunsetReward

9. Objective:  Our primary objective was to achieve top of the mind awareness amongst the Muslims and create emotional connection with them during the Ramadan period. Target:  18-54yrs. with kids 6-12 yrs. Old, Family. Solution:  The campaign was basically Facebook driven, the online audience were asked to participate daily in a  Trivia about Gossy Water. A pack of Gossy Water was delivered to 12 winners. Technology:  Facebook app Results: Over 350,000 impressions  Facebook Fans increased by 2,500.  Timing:  July 1 st - July 30 th 2014.

10. Grand Pure Soya Oil #HeartFriendlyRewards

11. Objective: The rationale was to remind GPSO loyal consumers and prospects of the health benefits of the oil, while at the same time reaffirm GPSO as the “heart-friendly oil they have always known”  Drive traffic to the Facebook App. Target:  Modern mums ages 25-54. Solution:  Used a combination of online advertising and website to promote the Facebook Cooking App. Audience were asked to upload there recipes using GPSO Oil. Audience with the highest votes: likes, comments and shares were chosen. Technology:  Facebook Cooking App Results:  250,000 unique visitors during the promotion.  Facebook page increased by 3,000 fans.

12. British Council

13. #SecureYourFuture Objectives:  Generate brand/promotion awareness leading to the participation of 4,000 quality participants in the 2014 Exhibition in Lagos and Abuja respectively.  Drive traffic to British Council registration page..  Acquire target consumers Target:  18-29 yr. Male/Female, Students, Parents. Technology:  Mobile responsive landing page. Solution:  We promoted the #SecureYourFuture using key online influencers across the social media platforms.  We ran text and image with Google Ads, Banner Placement, Feature Blog Stories, SMS and Weekly Email newsletters. Timing:  November 2013 – December 2013.

14. Results Results:  A total of 9,860 participants registered for the exhibition.  A total of 84,228 home page visits.  10,905 visits to the registration page.  30,000 additional Facebook page LIKES and 20,000 Followers on Twitter.

15. Homevida #Vote2Win

16. Objectives:  Introduce the platform to potential sponsors and showcase brand sponsorship opportunities and benefits.  Generate massive votes for shortlisted films.  Elevate media publicity about the event.  Increase Brand/Promotion Awareness. Target:  18-35 yr. Male/Female, Active social consumers. Technology: Voting Landing page. Solution:  The strategy was to drive Nollywood movie lovers online and urge them to vote for their favorite shortlisted films.  We used creative and appealing messaging with compelling designs to capture their interest via social.  Result:  Over 100,000 visits to the HomeVida website.  Over 9,800 votes.  A total number of 100,000 target audience reach in a month.  Over 6000 LIKES on the official Facebook page.  About 5000 Twitter Followers within a month. Timing:  September 2013 – November 2013.

17. Thank You Tunde Badmus “Am social media curator who turns consumers conversations into brand assets”