1. A Cost/Benefit Analysis of the University of Wisconsin - Marshfield/Wood County Campus Recycling Program An Environmental class Project Daniel J. Burkhart, Todd Witt, Tyler Gruen, and Malcolm Gold mgold@smumn.edumgold@smumn.edu

2. Outline of Class Project Choose a topic: Campus recycling Determine research question that can be answered within a semester with limited funding. Determine an appropriate Cost-Benefit Analysis plan Collect data and give recommendations

3. Campus Recycling Background Building and land is owned and maintained by the City of Marshfield and Wood County (UW M/WC Commission) City and State statues require recycling of comingled products and paper separately City has an existing contract with Veolia, which includes campus

4. Research Question What component of the recycling program is malleable? – Number and type of dumpsters – Campus receptacles – Campus awareness We chose to focus on campus receptacles

5. Campus Receptacles Attributes of interest – Count: the number of recycling containers on campus (10, 20, 30) – Consistent: style and color among recycling containers are consistent (0, 1) – Classroom: recycling containers are in each classroom (0, 1)

6. Survey We utilized a dual-choice conjoint analysis Survey design – Choose one of three options – After the decision, determine whether the preferred option is better than the current situation.

7. Survey

8. Survey Descriptive Statistics AgeNPercent 21 and under9563.76 22 and over5436.24 Total149 AffiliationNPercent Current Student12684.56 Employee138.72 Potential Student106.71 Total149

9. Conditional Logit Estimates VariableEstimate Odds-Ratio p-value Count -0.121 0.886 0.255 Student x Count Additional Effect 0.181 1.198 0.120 Consistent 1.636 5.136 0.000 Student x Consistent Additional Effect -0.667 0.513 0.009 Classroom 0.962 2.616 0.000 Student x Classroom Additional Effect -0.253 0.776 0.215 Price -0.127 0.881 0.030 Student x Price Additional Effect 0.260 1.296 0.000 Pseudo R 2 0.204 Number of Observations 5940

10. Policy Recommendation Replace recycling containers so that they are consistent on campus. – Average student benefit$7.31 – Average student cost$3.12 – Entire Campus benefit$7,931 – Entire Campus cost$1,950