1. Igniting Conversations and Boosting Networking Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011

2. Meet Your Speaker Stéphane Doutriaux Founder & CEO, Poken Launched in 2008 Team combines seasoned meeting planners, experts in the event & trade-show industry mobile & web developers, experts in NFC and iBeacon technology Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution. Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.

3. Today’s Agenda: Ignite Conversations and Boost Networking 20 minutes to cover: Event Context, Event Objectives Driving the Behavior You Want From Participants Using Poken’s Event Management System Q&A  And anytime during the presentation

4. Afflink Supplier Trade Show – 2012, 2013, 2014 #1 to learn about the subject matter #2 reason is networking You need to create an atmosphere where natural encounters happen Event Context It’s not just about the food!

5. 100 visitors to 20’000 visitors Conferences, exhibitions, corporate events Many event types, different objectives Over 1’700 events have used our event tools Poken’s Experience in Events

6. The Event Experience Starts with Registration Opportunity to set the tone, to start the dialogue Do you ask for input participant input - survey, session reg Do you offer services that help the participant meet his objectives: match-making, meeting scheduling, exhibitor highlights TEDx Event Hosted by JnJ, New Jersey, 200 pax event

7. Driving Behavior - Engaging with Your Participant 1.During registration – setting the tone, the context 2.Individual activities: Setting objectives (What types of activities are you providing? Are they helpful to your visitor? Scavenger hunt – is it driving the right behavior?) 3.On the exhibition floor: Buyer-Seller Behavior 4.Networking is as much “on the show floor” as “after hours” The more people your participants meets, the higher they grade your event

8. Poken is My Digital Business CardMy digital Briefcase &

9. Novartis Excellence, Montreux, October 2013 Facilitating networking “Breaking the ice” Youth Olympic Games, Nanjing, 2014

10. Networking should happen anytime, not just during set speed-dating sessions YMCA General Assembly Trade Show 3500 participants, 150 exhibitors

11. Measuring engagement Tracking who attends a demo

12. International Liver Congress, Amsterdam, April 2013 10’000 participants, 45 exhibitors Driving Behavior Data Going Green

13. Collecting digital documents ignites conversations Deliver what the visitor wants, in a simpler way Dermatology Congress, 2014 – 12’000 visitors Boosting networking is also a bi-product of other activities

14. Some activities are not conducive to networking

15. WTO, Geneva, 2012 Collecting documents digitally is also a conversation starter Sets the Example Viral Participating, Open, Engaged Do we have common interests?

16. Amerinet Trade Show, Miami, 2012 Extending the use of digital engagement to measurange attendance

17. Indaba, South Africa, May 2013 Feedback, Metrics Engagement data to mine Google “Poken at Indaba” to learn more

18. Powered by Digital Collection at the Same Event, 2013 - 2014 Sample Event Year-to-Year Metrics Improvements

19. Collecting Product Information made Easy

20. Poken provides analytics like you’ve never seen before Join our upcoming webinar on Data & Analytics

21. Visit a minimum number of workshops or conference sessions Collect a set of documents about various product or business verticals Meet a certain number of people with a specific profile Drive Participant Behavior Equip your visitors with tools that help them achieve their aims

22. Encourage participants to sign up to more activities, drive them to meet their objectives

23. Mobile app can play a role in providing feedback But it shound not be overbearing Mobile app can reduce networking: It is not a shared activity

24. The history of G&D Gamify without losing focus Incentivize the right behavior Don’t call it a game G&D at Cartes & Mobile World Congress, 2013, 2014

25. American Association of Cosmetology Schools Trade-Show 2012, 2013, 2014 Some events do benefit from a touch of fun

26. & Event web portal My Digital Business Card Nothing can connect you with others like face-to-face But don’t forget post-event follow-up! Reminder email Finally: Equip your visitors with tools that help them achieve their aims – After the event also!

27. Over 1’700 Trade Shows and Events Have Used Poken Scan this to get access to case studies: Poken has gained solid experience providing: Networking through unique, patented devices A paradigm shift for exhibitor lead generation Equipping events to run in a paperless fashion Automated and incentive-based Hosted Buyer tracking Etc.

28. Touch-to-collect flyers, catalogs Check-In and Course Credits Attendance Tracking Mobile Apps Email Tickets Badge Printing Gamification Meeting Scheduling Match-making Lead Generation Hosted Buyer Tracking Social Media Dashboard Data to mine Full-Service on-site Support www.poken.com events@poken.com

29. Poken is a full-featured event management platform

30. Poken (Europe) Rue du Petit Chêne 22 CH-1003 Lausanne Switzerland Phone: +41 21 311 0678 Email: info@poken.com Poken Inc 228 Hamilton Ave, 3rd Floor Palo Alto, CA 94301, USA Phone: (888) 612-8352 Email: info@poken.com www.poken.com Contact us Stéphane Doutriaux, Founder & CEO Additional Information: www.poken.com/magazine www.poken.com/videos www.poken.com/contact

31. Touch-to-collect flyers, catalogs Check-In and Course Credits Attendance Tracking Mobile Apps Email Tickets Badge Printing Gamification Meeting Scheduling Match-making Lead Generation Hosted Buyer Tracking Social Media Dashboard Data to mine Full-Service on-site Support

33. Using Poken’s Hosted Buyer tracking platform, you reduce the time wasted handling hosted buyer tracking through paper booklets & stamps Our platform allows hosted buyers to capture each of their meetings with suppliers, by simply touching pokens. Once they have completed all their meetings, a coupon is automatically generated, giving them the benefits they were promised. In addition, you, the organizer, get a digital dashboard showing you all the metrics WE OFFER DIGITAL HOSTED BUYER TRACKING NO MORE WASTE OF PAPER