1. Annalisa Armitage AICI CIP Image Consultant and Personal Brand Expert Mayhem or Mastery The art of personal branding www.myimageconsultant.com.au www.twitter.com/stylistAnnalisa 0413 898 776

2. Personality Profession, Business or Occupation requirements Body Shape Colouring Mayhem or Mastery?

12. Personality Profession, Business or Occupation requirements Your look/brand/style Body Shape Colouring

14. Who would you invite to a party? Who would you trust with your money, your boyfriend/husband, children?

15. Exercise 1 What are the physical and psychological requirements for your job? Write a few sentences or a paragraph.

16. Personality Profession, Business or Occupation requirements Your look/brand/style

17. Personality

18. Exercise 2 Choose a colour that appeals to you. It doesn’t have to be a favorite colour or one of “your” colours. It just needs to appeal to you. Write about the qualities of that colour as if you were speaking for that colour. For example, “I am yellow. I am bright, happy, and cheerful.” Or, “I am blue. I am mysterious and deep.” There is no right answer. Write a few sentences or a paragraph.

19. Think about a favourite ‘thing’. Describe it’s physical appearance. What it is about it that you love? Exercise 3

20. Personality Profession, Business or Occupation requirements Your look/brand/style Colouring

21. The impact that colours have White – clean and sterile, precise Red - can be powerful Pink - soft and sweet Orange - demands attention, gets people talking Yellow - stimulates the brain, aids decision making Blue - conveys importance and confidence Green – calming and refreshing Brown - is wholesome and earthy Black - powerful, conservative, severe, sophisticated

22. High Contrast A dark with a bright Medium Contrast A dark with a light Low Contrast Two colours of the same intensity Contrast Levels

25. Personality Profession, Business or Occupation requirements Your look/brand/style Body Shape Colouring

26. Horizontal Body Types

27. The hourglass With weight loss or gain you stay in proportion. Seen as being the most desirable of body shapes. Many styles suit this figure The inverted triangle 2nd best shape – Elle McPherson Wear vertical lines above the waist, Medium to wide legged pants, Straight to flared skirts, narrow or no belt, good fitting bras, unbuttoned vests, jackets, cardigans The triangle Hipline is proportionately larger than full bust (usually more than 7.5cms) To balance out lower body wear (invisible) shoulder pads, horizontal neck lines, vertical lines below the waist, straight skirts with minimal fabric in soft material The rectangle Very common shape – given if waistline is 15cms less than bust or 18cms less than hips Emphasise shoulder line, loose fitting garments, slight shaping in clothes, eye catching accessories near face, dresses that flow through the waistline, single breasted jackets worn open The oval Single breasted jackets in boxy style, over blouses and tops worn to the hipline, vertical lines, One coloured outfit, tunic tops, loose fitting garments, well fitting bras, support garments The diamond Emphasise shoulder line, straight or flowing jackets, stockings that blend in colour with hemline and shoes, classic cut and slightly tapered pants and straight and slightly tapered skirts, medium to medium high heels

28. Vertical Body Types Long legs / Short Body Short Legs / Long Body The Balanced Body (shorter middle)

29. Vertical Body Types Long legs / Short Body Long over blouses, tops and jackets to lengthen torso, narrow belts, dresses that flow through the waist rather than identify it, long line accessories Short Legs / Long Body Short jackets – bolero to classic blazers, eyes up techniques, straight skirts, medium to high heels, medium to wide belts in contrasting colours depending on weight and height The Balanced Body (shorter middle) No contrasting colours at the waistline, dresses that flow through the waist rather than identify it, narrow belts, medium long over blouses, tops and jackets to lengthen her short mid-torso

30. Men’s HORIZONTAL Body types INVERTED TRIANGLE TRAPEZOID RECTANGLE TRIANGLE OVAL

31. Men’s VERTICAL Body types Long legs / Short Body Normally tall to very tall Can wear trousers with cuffs Often find it hard to get sleeves and tops long enough Short Legs / Long Body Generally medium to short In most cases their jacket and shirt sleeves will need to be shortened In casual wear (assuming no large stomach) he will look best in shorter bomber style jackets The Balanced Body Above and below the hipline there is one long and one short segment Easiest to dress Subsection of this category is Petite – fine to medium in bone structure, short in stature. Need to wear clothes to scale e.g. small to medium lapels, classic to slim ties etc.

32. Fit is critical! Shirts The seam of ‘set in sleeves’ should be located outside the shoulder bone Sleeve width should allow for 2.5cm of double fabric when pinched away from the upper arm There should be 5cm of double fabric on either side of your diaphragm Sleeves should extend.75 – 1.25cm from a jacket There should be room for 2 fingers between your neck and your collar Buttons should remain closed and there should be a 2.5cm allowance on the side and under the arm Shirts should be long enough to stay tucked in There should be no gaping or straining evident

33. Fit is critical! Trousers There should be a single break in the front over the top of your shoe The leg should taper towards the back, ending where the shoe and the heel connect When viewed sideways the trouser leg should fall vertically from the buttocks Pockets and pleats should never flair out when you put the trousers on Waistbands should be parallel to the ground and sit on a man’s waist (just below his navel) Tall, long legged men look best in cuffed trousers and shorter men without cuffs NB Socks should match trousers

34. Your look/brand/style Personality Profession, Business or Occupation requirements Body Shape Colouring

35. Wardrobe Personalities

36. Few clothes with good versatility– driven by ‘an easy life’. Too many clothes creates too much of a burden Will make sure it’s perfect because it will be worn a lot Wardrobe Personalities The Minimalist

37. Few clothes with good versatility– driven by ‘an easy life’. Too many clothes creates too much of a burden Will make sure it’s perfect because it will be worn a lot Wardrobe Personalities The Minimalist

38. -Loves to shop -Lots of clothes with tags still on -Impulse buyer -Excited by shopping -Has stories and an emotional attachment to all their clothes. Wardrobe Personalities The Hoarder

40. -Loves a brand -Wants the items they wear to be recognized by all -Sees clothes as status symbols -Who else wore it? Wardrobe Personalities The fashionista

42. -Rarely shops but when they do they are looking for quality and versatility -Often brand conscious too - A blend of the fashionista and the minimalist Wardrobe Personalities The Investor

43. -Lots of the same items in different colours Wardrobe Personalities The Replicator

44. Wardrobe Personalities Which one is most like you?

45. Shopping Personalities

46. Bargain Hunter Shopping as a hobby List shopper Avoider Online shopper

47. Work outfits

50. Personality Profession, Business or Occupation requirements Body Shape Colouring Mayhem or Mastery?

52. Annalisa Armitage AICI CIP Image Consultant and Personal Brand Expert www.myimageconsultant.com.au www.twitter.com/stylistAnnalisa 0413 898 776