1. Advanced Business Communication 1 The Importance of Communication Skills Visual Skills  85% of learning comes from visual stimuli  New technology increases attention to visual support techniques Written Skills  One of the most neglected skills  Companies are offering more training in written skills

2. Advanced Business Communication 2 The Importance of Communication Skills Spoken Skills  Oral skills used more frequently than written skills  Employers emphasize oral communication  Listening is equally important Reading Skills  Much time is spent reading e-mail, reports, memos, etc.  Reading critically and with great understanding is imperative

3. Advanced Business Communication 3 Communication in Business Communication and Obtaining a Job  Business recruiters emphasize the importance of communication skills Communication on the Job  Successful executives can communicate ideas to others Communication Related to Promotions  Ability to communicate facilitates promotions

4. Advanced Business Communication 4 Communication of Ethics and Cross-Cultural Messages Business Ethics  Technology has increased the number of ethical considerations  Scanners can duplicate images easily  Ownership of work can be falsely claimed  Many issues are still being resolved  Electronic modification – how much is legal?  Text and graphic image ownership

5. Advanced Business Communication 5 Communication of Ethics and Cross-Cultural Messages Understanding of foreign cultures is needed to conduct international business effectively. Verbal communication  Sharing thoughts through the meanings of words  Avoid jargon, slang and acronyms  Humor differs dramatically across cultures  Use your best grammar  Speak your punctuation and speak in sentences

6. Advanced Business Communication 6 Communication of Ethics and Cross-Cultural Messages Nonverbal communication  Some meanings are missed or misinterpreted in other countries  Color, time, distance, voice, body movements, clothing  Interpretations vary extensively across cultural boundaries  Cultural diversity awareness in the workplace is rapidly emerging  Differences are strengths

7. Advanced Business Communication 7 Communication of Ethics and Cross-Cultural Messages Preparing for international business  Undertake thorough and unhurried research and preparation  Maintain a nonjudgmental mind open to new ideas  Cultivate a desire to achieve maximum understanding and complete communication  Avoid assuming that the U.S. culture is the only correct one

8. Advanced Business Communication 8 Communication Apprehension Many fear communicating and communication media Public speaking is our greatest fear Communication apprehension can adversely affect organizational efficiency and attainment of personal goals Training and experience can help overcome these fears

9. Advanced Business Communication 9 Advanced Communication The Five Stages of Executive Communication 1. Entry Level  Basic spelling, grammar, and pronunciation skills 2. Supervisors  Can organize sentences, paragraphs, and messages for coherence 3. Middle Management  Effective with common business media (letters, memos)

10. Advanced Business Communication 10 Advanced Communication The Five Stages of Executive Communication 4. Upper Management  Effective with outside exposure (company spokesperson)  Effective with internal exposure (newsletters, union negotiations) 5. Top Management  Communication at top levels with other executives  Comfortable with large groups and media  Compelling writer and speaker

11. Advanced Business Communication 11 How American CEOs Spend Their Time Source: Hideyuki Kudo, Takeo Tachikawa, and Noriniko Suzuki, “How U.S. and Japanese CEOs Spend Their Time,” Long Range Planning, Vol. 21, November 6, 1988, pp. 72-82.