1. By Geoff Kleinman Geoff@kleinman.com @GeoffK http://www.onpdx.com

2. It Can Be Done! DVDTalk.com ~60 Writers NeighborhoodNotes.com ~40 Writers

3. Your Job as Editor:  Establish and maintain Editorial Voice  Assemble The Team  Communicate  Cheerlead  Give Good Feedback  Keep Team Focused  Resolve Conflicts

4. Secrets to Being A GREAT Editor  Be Benevolent Work for the success of your staff  Kill Your Ego Being Right isn't Being Successful  Never Cherry Pick Give your top writers top opportunities  Create VALUE for your writers Go out there and get review copies, interviews, etc on behalf of your team

5. Editorial Voice  Many people can speak as one voice Decided what that voice is  Break out by Topic/Category/Subject Can be Genre, Locale or even tone  Bring on people to fill specific areas Don't have too much overlap Keep people focused on their topic

6. Create A Writer's Guidebook  Define Editorial Tone  Set expectations How many posts per week?  Give examples of what you want to see  Provide publishing & promotion how to  Encourage Communication  Define the rules of your site

7. Your Blog Team

8. Communication is Key!  One to One Communication – Email, IM, Telephone  One to Many Communication – Forum & Email  Important to keep in regular communication with your staff  Success includes getting your staff to communicate with eachother.

9. Tools For Communication

10. Give Your Writers Feedback  Writers NEED feedback  No News is Not Good News  Email them kudos when they do well & tips when they are stumbling  When a story gets a lot off traffic, don’t keep that to yourself TELL THEM

11. The Best Tool To Resolve Issues  Don’t air issues with writers online or in comments  Never criticize a writers work in public  Editor/Publishers can’t take off that hat and be ‘regular commenters”  Don’t have it out via email  Pick up the damn phone

12. Keys to Happy Contributors  Give contributors ownership of their work (pride of ownership)  Don’t be possessive of your writers or their work  Let writers make mistakes. Mistakes are where the learning comes in  Show Your Appreciation  Reward Hard work  Empower them to become leaders

13. My Contact Info: Geoff Kleinman Geoff@kleinman.com @GeoffKhttp://www.onpdx.com Q & A