1. The Importance of Sports and Entertainment Marketing

2. Marketing Defined

3. The Marketing Process

4. Developing

5. Promotion

6. Distribution

7. The Marketing Concept

8. Who’s the Market?

9. Needs and Wants

10. Target Market

11. Confused yet?

12. Mass Marketing

13. Demographics

15. Marketing Mix or the 4p’s The Marketing Mix Product Decision Price Decision Place (Distribution) Decision Promotion Decision

16. Product Decisions

17. Price Decisions

18. Place (Distribution) Decision

19. Promotion Decisions

20. Quick Review

21. Economics of Marketing

22. Gross Domestic Product (GDP)

23. Profit !!!

24. Risk

25. How to help eliminate risk

26. Competition

27. Price Competition

28. Copyrights Click the picture

29. Patents Click the picture

30. Trademarks Click the picture

31. Types of Ownerships Sole Proprietorship PartnershipCorporationS Corporation

32. Sole Proprietorship Sole proprietorship advantages Disadvantages of sole proprietorships

33. Partnership Advantages of Partnerships Disadvantages Partnership agreement

34. Corporations

35. S Corporations

36. Recap

37. Economic Impact The Bottom Line

38. Homework -30pts. for late assignments Key Terms –Pages 6 & 12 Quick Check –Pages 11 & 20 Seeing the Big Picture –Page 22