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EMEA NetOps MediaCentre Project Overview 14 January 2013
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The current outsourced model and workflows for content preparation are at design capacity, have limited scalability, are inefficient and error-prone –Materials processing methodology must be restructured to ensure our ability to support current operations as well as grow efficiently and cost effectively –Content preparation must be brought in house and outside vendors eliminated –The disparate workflows in our three sub-regions must be integrated and unified –Result will be higher productivity, better quality, increased throughput, uniform management reporting and performance tracking Virtually all marquis programmers in region now perform content prep in-house Project would commence Q1FY14 and go live Q1FY15 Executive Summary 2
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The Media Centre is the key to organizing and simplifying the process of content acquisition, preparation, file management, file delivery to playout, and deep archive of assets. Benefits provided: –Better exploitation of program assets across sub-regions/brands –Synergistic workflows –Ability for territory programmers to have visibility of TX assets in other regions –Standardized policies/procedures to maintain corporate compliance –Complete internal control and flexibility of all workflow and decisions –Reduced time to market on new product offerings –Establish “best practices” to improve quality –Eliminate expensive third party vendor media management costs –Channels retain complete control of all creative and editorial functions –Designed to accommodate needs of all current and future linear and VOD –Built-in hooks to link to non-linear / digital platforms content prep infrastructure Functions performed by MC: –Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy Creation, Workflow/Process management, Materials tracking, Creation and delivery of TX-ready materials to playout, Automated Technical QC, Facilities to support editorial QC, Processing of content for non-linear distribution EMEA MediaCentre 3
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Methodology of Analysis 4 Comprehensive analysis of regional workflow was conducted by hired consultant Recommendations made to attain efficiencies within and between regions RFPs developed and bids were solicited from vendors for two scenarios: Scenario 1 – Construct SPT “Owned and Operated” in-house operation Designed, financed, staffed, and operated internally Central Technical Area to be co-located at London-based data centre and operated remotely from London, Budapest, and Madrid SPT Networks offices RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted 2 SI solutions were short-listed: Television Systems Limited “TSL” (proposing Dalet) Sony Professional Systems, Europe “SPSE” (proposing MBC) The commercial proposals of both are comparable An in-depth comparative analysis has started – Goal for selection: 1 April 2013 Scenario 2 – Utilize Outsourced Managed Service (with a single vendor) SPT defined new expanded workflow and volumes Services provided to Networks for a monthly fee RFP sent to multiple Content Prep Services providers Primary purpose is to “benchmark” pricing against an in-house solution
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What other programmers in region are using 5 Virtually all have migrated to in-house solutions using various MAM products: Programmer In-House MAM Outsourced ServiceNotes: Antena 3 (Madrid)Dalet BBCViz Ardome Channel 4Viz Ardome Channel 5TMD CHELLOTedial DiscoveryTMD DisneyMediatorLoftCurrently outsourced; in-house under construction ESPNTedial FOXVizrt France TVMBC ITVBespoke ITNBespoke NBCUMBCTNSNBC used MBC for London Olympics PublicisMBC RSI (Switzerland)MBC RTBF (Belgium)Dalet SkyVizrt TurnerDalet UKTVViz Ardome ViacomMediator
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London is the primary MC administration point. Requires significant new infrastructure and additional staffing: –MC Central Technical Area to be constructed at London-based Data Centre –Modifications required to SPE IT Network infrastructure to integrate MC –Development required on multiple support systems to tie into MC (e.g., Harris) –London NetOps will require (3) new heads: (1x) System Administrator (NOTE: this position has day-to-day responsibility for MC support; requires strong software-oriented skill set. (2x) TQC (Ingest) Operators –New workflow implemented and staff trained –Transition workload from third-party vendors to in-house ops Anticipated go-live date of April 1, 2014 Implementation Plan Specifics – London 6
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MediaCentre Project Deployment Timeline 7
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MediaCentre Training & Implementation Detail 8
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MediaCentre Project Deployment Timeline - IT 9
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MediaCentre Project – IT Specific Components 10 Media Center Broadcast Master GPMS (Global Product Master System) GPMS (Global Product Master System) Vision 3.5 Vision 4.2 CE / Budapest WE / UK Integration Software Spain EAGL Websites Marketing (TBD) Enhancements & Data Conversion 1 1 2 2 3 3 4 4 5 5 6 6
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Include MC Capex/Opex costs in respective Networks & IT FY14 budgets –Have captured “worst case” budgetary numbers Establish project Executive Steering Committee Establish collaborative project working team with regional representatives –Mark Gleeson and Eric Iverson/Mark Allsop (SPE IT) to co-chair project working team –Working team includes reps from SPE Technologies, IT, and Networks TechOps –Tasks include: In-depth analysis of short-listed vendor solutions (Dalet / MBC) Recommendation on selected vendor to Networks exec management Collaborative greenlight process for all components of project Award contract and initiate project prep Hire London-based System Administrator at outset of construction IT to provide appropriate supplemental resources at their discretion Regular progress updates given to Networks management Project to initiate April 2013 and go-live April 2014 Next Steps 11
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EMEA MediaCentre “Content Lifecycle – a Greenfield approach”
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Overview SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006. Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets. Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc. 14
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Overview SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006. Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets. Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc. London 15
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Overview SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006. Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets. Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc. London Budapest 16
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Overview SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006. Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets. Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc. London Budapest Madrid 17
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Workflow & Processes - Current 18
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Overview - Now Migration from tape to file-based workflows… BUSINESS GROWTH TECHNICAL SUPPORT - PIECEMEAL The workflow has become complex and inefficient creating roadblocks in growing the business SILO BASED APPROACH Workflow processes grown organically – as needed Storage requirements in channel office regions EXPENSIVE High performance storage Movement of bandwidth heavy media files across dedicated connectivity – WAN Shared Enterprise IT infrastructure – IP accelerators (Aspera issues, etc) 19
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Workflow & Processes - Current Movement and processing of high bit rate files and with the growth of HD, the file sizes are becoming larger. Higher performance hardware to support processes – HIGH COST! Full resolution files are moved across all origination and channel office locations to support content prep processes, OAP, S&P edit and review. Larger capacity connectivity is also required increasing operational cost. With the separate and dissimilar workflows existing at the channel offices there’s no opportunity to leverage various instances of broadcast material (elementary video or audio files) across all the channel locations or load-balance workflow as needed. A duplication of effort in a non-automated environment occurs in each channel office location requiring more hardware and human resources to achieve the deliverable requirements. Many of these systems are not compatible with each other resulting in multiple combinations of in-house and 3 rd party vendors employed to process and localize broadcast/digital material. 20
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Workflow & Processes - Current Current there is NO… SPT based master Media Asset Management/Content Workflow Management system in place to track content status, workflow process and content life- cycle across the region 21
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Workflow & Processes - Current Current there is NO… SPT based master Media Asset Management/Content Workflow Management system in place to track content status, workflow process and content life- cycle across the region SPT based consolidated archive or backup of media elements 22
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Workflow & Processes - Current Current there is NO… SPT based master Media Asset Management/Content Workflow Management system in place to track content status, workflow process and content life- cycle across the region SPT based consolidated archive or backup of media elements Manual…not automated 23
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Overview SILO BASED… 24
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Overview SILO BASED… UNLOCK THOSE SILOS 25
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Overview SILO BASED… UNLOCK THOSE SILOS A great opportunity to… 26
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Overview SILO BASED… UNLOCK THOSE SILOS A great opportunity to… 27
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Workflow & Processes - Proposed Media Centre MediaCentre Central storage houses all media content including essence, metadata and other assorted content Content ingested once – made available to all work centers simultaneously 28
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Workflow & Processes - Proposed Media Centre MediaCentre Review – Logging Proxy / QC OAP Edit – Graphics Media Prep Transcode – Repurpose Publish Archive – Business Continuity 29
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Workflow & Processes - Proposed Media Centre MediaCentre Standardized workflows in place at channel offices managed by the MAM Opportunity to share content and resources across the region 30
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Workflow & Processes - Proposed Media Centre 31
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Workflow & Processes - Proposed Media Centre For asset delivery to channel offices, full resolution clips are partially restored from the MC central archive for editing (OAP, etc). Full resolution conform based on the EDL created from the proxy edit session – at channel office locations An S&P compliance EDL is generated from the proxy for an auto conform locally to a new TX file 32
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Workflow & Processes - Proposed Media Centre 33
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Workflow & Processes - Proposed Media Centre 34
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Workflow & Processes - Proposed Media Centre New linear channel platforms in emerging markets – Edge Server Digital opportunities: OTT, Streaming devices, Smart TV, Mobile and Web 35
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Workflow & Processes - Proposed Media Centre 36
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Media Centre - Benefits Open platform architecture Ties into various current production/broadcast systems Flexibility Potential to integrate into systems from various vendors (dubbing, subtitling, etc) Agility Easily customized workflow, processes based on changing needs Scalability Can grow the system as new linear & digital business grows Efficiency An environment where personnel can find, view and edit content across multi-format environments including their desktop – reduction of over provisioned/under utilized resources Visibility Monitor the process of key elements of each stage of content prep on a “dashboard”, making it easier to find and remove workflow bottlenecks Business continuity Platform in place for disaster recovery – SPTL Singapore, LatAm, US…etc. 37
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Conclusion “Content Lifecycle - a Greenfield Approach” 38
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Conclusion “Content Lifecycle - a Greenfield Approach” Blue Sky Fresh look Blank slate 39
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Conclusion “Content Lifecycle - a Greenfield Approach” Blue Sky Fresh look Blank slate 40
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Conclusion “Content Lifecycle - a Greenfield Approach” Blue Sky Fresh look Blank slate Set us up…future! 41
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Conclusion Thank you 42
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