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THOMAS DAMMRICH PRESIDENT, NMMA VIRGINIA MARINE TRADE ASSOCIATION NOVEMBER 10, 2015
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2 EVERY SATURDAY & SUNDAY!
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3 BEST OF ALL TIMES
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STATE OF THE U.S. RECREATIONAL BOATING INDUSTRY
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5 WHAT CONCERNS YOU ABOUT OUR INDUSTRY TODAY?
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6 BOAT REGISTRATIONS Source: USCG
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7 2014 REGISTRATIONS BY BOAT TYPE (MILLIONS) Source: USCG
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8 2014 POWERBOAT REGISTRATIONS BY SIZE
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9 Source: USCG 1%
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10 FISHING LICENSE HOLDERS Source: U.S. Fish and Wildlife Service
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11 FISHING LICENSE SALES Fishing is adding and losing participants at a high rate. –Nearly half, 46% do not renew their licenses regularly –Average angler renews their license 3 out 10 years –70% of boats used for fishing
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12 DAYS OF USE OF BOAT Source: Foresight Research
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13 AGING DEMOGRAPHICS The primary factor influencing the future growth of boating is that our most loyal, core market is aging Average Age 47 Mostly Males Source: Info-Link
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14 AGING DEMOGRAPHICS Every year the average age of a boat owner has increased by half a year Source: Info-Link
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15 AGING DEMOGRAPHICS We must start to better understand how to motivate younger consumers to buy boats Source: Info-Link
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16 THE PROBLEM WITH MILLENIALS RISING STUDENT DEBT Source: NY Fed Consumer Credit Panel/Equifax
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17 BOAT OWNERSHIP IN 2014 Source: Foresight Research, U.S. Census Bureau
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18 HISPANIC BOAT OWNERSHIP IN 2014 Source: Foresight Research, U.S. Census Bureau
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19 PERCENT OF UNITED STATES POPULATION BY AGE GROUP AND ETHNICITY, 2050 Hobby Center for the Study of Texas at Rice University
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21 STAGNANT MIDDLE CLASS Source: EPI
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22 GOVERNMENT REGULATIONS GROWING Acquatic Invasive Species Regulation Growing Ethanol—Pressure to Increase % in Gasoline Access to the Water—National Parks (Biscayne, Everglades) Access on the Water—Red Snapper, MSA EOL Boat Recycling or Dismantling Tax Reform Threats? Sport Fish and Boating Trust Fund Funding
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23 WHAT’S HAPPENING?
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24 U.S. RETAIL SPENDING ON BOATING Source: NMMA
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25 2014 BOATING EXPENDITURES IN BILLIONS OF DOLLARS Source: NMMA
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26 BOATING PARTICIPATION Source: Foresight Research, U.S. Census Bureau*Adults 18 years of age and older
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27 3 billion boating exposure hours More than 300 million boating trips in 2012 Source: USCG BOATING IS PERVASIVE
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28 Source: NMMA, Foresight Research, U.S. Census Bureau AN AMERICAN INDUSTRY 95% of boats sold in the U.S. are built in the U.S. 97% of U.S. boat manufacturers and dealers are small businesses 72% of boat owners have a less than $100K HHI
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29 Source: RMRC ECONOMIC VALUE OF BOATING 34,833 boating industry businesses Employing 472,594 people in the U.S. in boating- related manufacturing, services and sales
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30 VIRGINIA ECONOMIC VALUE OF BOATING Virginia $2.9 billion total economic impact 15,547 jobs 756 businesses 237,551 recreational boats registered
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31 TRADITIONAL POWERBOAT RETAIL UNIT SALES Source: NMMA, SSI
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32 2014 UNIT SALES GROWTH SINCE RECESSION source: SSI
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33 BOUNCEBACK source: SSI
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34 source: SSI PONTOON BOAT RETAIL SALES
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35 SALTWATER FISHING BOAT RETAIL SALES source: SSI
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36 source: SSI OUTBOARD BOAT RETAIL SALES
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37 SKIBOAT RETAIL SALES source: SSI
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38 STERNDRIVE BOAT RETAIL SALES source: SSI
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39 GROWTH IN 2015 source: SSI
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40 Healthy EconomyJob Creation Consumer Spending Housing Growth Consumer Confidence WHAT DOES BOATING NEED TO GROW?
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41 Source: BEA, Philadelphia Fed REAL GDP
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42 U.S. Job Creation Unemployment Rate: 5.0% Source: BLS
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43 MONTHLY CHANGES IN EMPLOYMENT Source: BLS
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44 Virginia Job Creation Unemployment Rate: 4.3% Source: BLS
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45 REAL DISPOSABLE INCOME Source: BEA
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46 CONSUMER SPENDING source: BEA
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47 U.S. CONSUMER CONFIDENCE V. BOAT SHIPMENTS Source: NMMA, The Conference Board
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48 U.S. NEW HOME V. BOAT SALES Source: SSI, U.S. Census Bureau
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49 RV V. BOAT SALES Source: SSI
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50 LIGHT VEHICLE V. BOAT SALES Source: Autodata Corp., SSI
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51 MOTORCYCLE V. BOAT SALES Source: MIC, SSI
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52 U.S. CITY RETAIL GAS PRICES Source: EIA
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53 Source: Info-Link
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54 BOAT BUILDING PRODUCTION INDEX ITR Economic Boat Building Production Forecast Source: ITR Economics
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55 ECO-SYSTEM OF THE MARINE INDUSTRY
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QUESTIONS?
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61 POWERBOAT, PWC, AND SAILBOAT RETAIL SALES source: NMMA, SSI, SailAmerica, MIC
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