1. 2014-2015: YEAR IN REVIEW Olympic Peninsula Tourism Commission OPTC Tourism Summit October 21, 2015

2. OPTC PARTNERS: 2015

3. Advertising 2015 Bus Ads - **NEW** Print – Fall Campaign Digital Print Spring Campaign

4. Co-op Advertising WA Scenic ByWay Guide Co-op Ad WA State Visitor’s Guide – Co-op Ad Larger presence in annual publications and programs Cost-effective Get Off The Rock Campaign with Black Ball Ferry

5. Olympic Peninsula Travel Planner 2015-16 Distribution YTD September 2015 Individuals 12,295 Visitor Centers 12,130 Certified /Bulk 63,396

6. 113,368 unique visitors YTD September, 2015 WEBSITE

7. Social Media - Facebook October 2015 1. Visit Seattle 458,832 2. Visit Rainier 110,316 3. Olympic Peninsula 41,976 4. Yakima Valley 24,097 5. Tri-Cities, Washington 18,193 Washington Visitor Centers Facebook Pages

8. Social Media - Pinterest

9. Consumer/ Opt-in: 23,625 Travel Industry Partners: 490 Concierge: 78 E-Newsletters

10. Familiarization Tours (Fams) France

11. Fam Tour Results Two-National Park Fam Tour 2014 Brand USA Fam

12. Fam Tour Results One event: Forever Twilight in Forks One fam tour: our 2-Park National Park Fam One stop among dozens 5 journalists – 1 German syndicated writer who’d never heard of “Twilight” One resulting article and photos Published in 90 different daily newspapers, and 104 different on-line media outlets across German- speaking markets Media value: US$945,479

13. VISITOR INFORMATION CENTERS

14. YTD August 2015 2,558,401 Olympic National Park Visits

15. Olympic Peninsula Lodging Tax (YTD Sept. ‘15) $2,281,865 + 5.31% WA Dept. of Revenue, YTD Sept. 2014 Clallam, Jefferson, Mason Counties Clallam: $970,241 (+16.5%) Jefferson: $548,750 (+25.2%) Mason: $255,929 (+10.7%)

16. Olympic Peninsula Visitor Spending by Commodity Purchased Dean Runyan Assoc. / WA State Travel Impacts and Visitor Volume, 1991-2014p

17. Community Revenue- Overnight Visitors (Estimated, YTD September 2015) Lodging TaxRoom Revenue Accom. Pct. Total Spend Total Visitor Spending (Estimated) Clallam Co. (Unincorp.) $ 327,357 $ 8,183,9290.18 $ 45,466,272 Forks $ 91,161 $ 2,279,0180.18 $ 12,661,211 Port Angeles $ 370,643 $ 9,266,0740.18 $ 51,478,189 Sequim $ 181,080 $ 4,527,0070.18 $ 25,150,039 Jefferson Co. (Unincorp.) $ 252,285 $ 6,307,1350.18 $ 35,039,636 Port Townsend $ 296,465 $ 7,411,6230.18 $ 41,175,683

18. Washington Tourism Alliance Support for the Washington Tourism Marketing Act Industry led Industry funded State-wide representation State-wide marketing efforts

19. Individually, we are one drop. Together, we are an ocean. Ryunosuke Satoro