1. BPMN 3023 Strategic Management
PLUS Expressway Berhad
Prepared by:
Nur Khalina Binti Khaidzir
Shazwani Sharah Binti Mohd Robi
Tan Guat Leng
Goh Siau Mui
Lecturer: Prof Madya Dr. Hartini Bt Ahmad

2. Company Background PLUS Expressway Berhad or PLUS Malaysia Berhad.
Largest highway concessionaries or build-operate-transfer (BOT) operator company
in Malaysia.
A member of UEM Group
Largest listed toll expressway operator in Southeast Asia, Asia and the eigth largest in
the world.
Founded on 27 June 1986.

3. VISION AND MISSION Vision Mission
To be a Premier Expressway Group in the Global Arena
Mission
Providing Efficient and Safe Expressway Network that Enhances Quality of Life

4. Macro Environment Analysis
Political
Need to comply with the environmental law set by the government
Air elements legislation, Noise Elements Legislation, Waste Elements
Legislation, soil element legislation, Impact on Environment Legislation,
Energy Elements Legislation ( Environmental Quality Act 1974)
Comply Federal Roads (Private Management) Act of 1984 when construction.
Federal government has the power control the toll rate
PLUS Expressway Berhad is supervise by Malaysia Highway Authority (MHA)
Economic
Rising oil prices
Fluctuating interest rates
Economic slowdown

5. Social demographic
People's lifestyle
Most people own a motor vehicles
Many people busy in their life
Save time
Convenient
Faster
Technologies
CCTV Surveillance
Global Positioning System (GPS)

6. Environmental
Trend to reduce the global warming
Reduce congestion at toll plaza thus reducing GHG emission
(SmartTAG, Touch’n Go, PLUSTrack)
Save the tree
Reduce need for transit tickets, receipts, forms & paper
(Online reporting and monitoring for toll operation, receipt-on-demand)
Legal
PLUS Expressway Berhad ensure that it does not violate any laws and regulations
Malaysian Employment Act 1955
Industrial Relations Act 1967
Employee Provident Fund (EPF) Act 1991
Occupational Safety and Health Act 1994
Anti-Discrimination Law

7. INDUSTRY ANALYSIS Substitute Product.
Alternative travel mode such as airplane and rail.
Potential Entrants.
Potential entrants is too low because the high capital requirement of entry may limit new entrants because of financial and background with government support.

8. Current Rivalry
Hopewell highway infrastructure peer group
Ccr sa
Atlantia SPA
But PLUS is the largest in malaysia and south east asia
Bargaining Power Of Buyer
The bargaining power of consumers is low because consumers will use the PLUS highway as the best alternative because they can save travel time.

9. FIRM ANALYSIS Strength Weakness
Largest listed toll expressway operator in Asia and the eighth largest in the world
Customer friendly services like rest areas, 24X7 vehicle repair service
Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
Strong financial performance over the years
Increasing debt burden is a concern
Lack of business alliances
Lack of international operations
Opportunity
Threats
Network expansion and acquisition
Improving traffic management
Enhancing operational efficiency by making use of technology
Rising oil prices may decrease total traffic volume
Fluctuating interest rates
Economic slowdown may hamper commercial traffic volume