1. APPA’s Focus & Direction: “7 Key Strategies” Purpose: To communicate APPA’s focus and direction for the next 3-5 years to ensure APPA remains the “Association of Choice” for educational facilities professionals.

2. “ It Is Not Necessary to Change……. Survival Is Not Mandatory” E. Edward Deming

3. Paradigm Shifts  Early Education to Full Range  Current Focus to Future Focus  Efficient to Effective  Education to The “GO TO” Resource  Best Kept Secret to Brand Clarity  Handling “Dirt” to Asset Management  From “Is” to “Could Be”

4. The 7 Key Strategies  Develop and execute a Branding Program  Develop and implement a Cutting Edge Web Site to be the “Go To” resource and to ensure brand clarity  Expand Research to build credibility and visibility  Engage in symbiotic and Collaborative Partnerships  Engage Young Professionals in the organization  Provide targeted Cutting Edge Educational Programs  Establish credible and valued Credentialing Programs for individuals and institutions

5. It’s An Exciting Time to Be a Member of APPA! Join Today! Become actively involved in the association of choice for educational facilities professionals.