1. 2015 AASHTO RAC/ TRB State Reps Annual Meeting July 13, 2015

2. Transformational Technologies Resilience Transportation & Public Health The TRB Hot Topics

3. Place high priority on activities across TRB Divisions & Activities – Augment usual “bottom- up” activities with “top- down” strategic approach – Topic of high visibility activities TRB “Hot Topics”: What’s Different?

4. Leverage issue to strengthen relationships – Existing and potential TRB Sponsors & stakeholders – Other National Academies’ units TRB “Hot Topics”: What’s Different?

5. Develop and implement a communications/outreach plan – Position TRB as a recognized leader in addressing these issues – Consistent with overall TRB marketing & communications plan TRB “Hot Topics”: What’s Different?

6. TRB Executive Committee priority – Identified in TRB Critical Issues in Transportation Timely Sustainable Collectively Diverse  Synergistic Key to helping to achieve multiple TRB strategic objectives What Makes It a “TRB Hot Topic?”

7. Volunteers & Sponsors – TRB Executive Committee Task Force for each hot topic – Program oversight groups – Committees and panels TRB Staff – Staff Team Leader – Staff Team for each hot topic – TRB Divisions – Executive/Communications Office TRB “Hot Topics”: A Total Team Approach

8. Transformational, or “disruptive” technologies, are those that can be expected to completely displace the status quo, forever changing the way we live and work. TRB Hot Topic: TRANSFORMATIONAL TECHNOLOGIES

9. Internet, personal computer, email, smartphone, GPS, big data TRANSFORMATIONAL TECHNOLOGIES: General Examples

10. Connected/automated vehicles, shared vehicles, advanced versions of on-demand shared ride and micro-transit services, NextGen, unmanned aerial systems, cog in “internet-of-things” TRANSFORMATIONAL TECHNOLOGIES: Transportation

11. TRANSFORMATIONAL TECHNOLOGIES: Why a TRB Hot Topic? TRB Critical Issues in Transportation NCHRP: “Foresight” Series & FY17 Emphasis Area U.S. DOT “Beyond Traffic” report Private sector: Transportation sector “ripe” for significant disruption Challenges and opportunities for public agencies – Striking proper balance between encouraging innovation & protecting safety/public interests Ripe for a strategic research effort

12. Key 2015 TRB Activities: Connected/Automated Vehicles Impacts of Automated Vehicles on State and Local Transportation Agencies (NCHRP 20-102) – $1M/year EU-US Symposium “Towards Road Transport Automation” April 14-15, 2015; Washington, DC Automated Vehicle Symposium: July 20-24, 2015; Ann Arbor, MI UTC Symposium on Connected/Automated Vehicles, November 4-5, 2015; Washington, DC Online Community for TRB Standing Committees Review of USDOT Report on Connected Vehicle Initiative Communications Systems Deployment

13. NCHRP Impacts of Automated Vehicles on State & Local Agencies Current Projects: – Policy and Planning Actions to Internalize Societal Impacts of CV and AV Systems into Market Decisions – Impacts of Regulations and Policies on CV and AV Technology Introduction in Transit Operations – Challenges to CV and AV Applications in Truck Freight Operations

14. NCHRP Impacts of Automated Vehicles on State & Local Agencies Upcoming Projects: – Motor Vehicle Codes – Dedicated Lanes – Road Markings – Regional Transportation Planning – Communications Plan

15. Automated Vehicle Symposium: Some Key Takeaways Something everywhere, vs. everything somewhere Private sector is moving ahead, with our without public agencies Society not likely to accept even a small number of deaths caused by CAVs Cyber-security is a major concern

16. Automated Vehicle Symposium: Research Implications OEMs investing billions in R&D Convention public agency approaches to research may need to be re-examined – Timeframes do not match transformational technologies – Historically looking backward for guidance vs. looking forward with scenario planning Inform policy makers based on fact, rather than sensationalism or extremes Mechanism for coordinating & sharing research

17. TRB Policy Study: Between Public and Private Mobility: Examining the Rise of Technology- Enabled Services Summarizes state of the practice and makes recommendations for policy-makers, planners, and legislators – Safety, Insurance, Labor, Access & Equity Study will be published in Fall 2015

18. Resilience is the ability to prepare and plan for, absorb, recover from, and more successfully adapt to adverse events. TRB Hot Topic: RESILIENCE

19. Blizzards, tornadoes, floods, hurricanes, wildfires, heat waves, earthquakes, and other natural hazards TRB Hot Topic: RESILIENCE Natural Disasters

20. Acts of terrorism, financial crises, social unrest, cyber attacks TRB Hot Topic: RESILIENCE Human-Induced Disasters

21. RESILIENCE: Why a TRB Hot Topic? TRB Critical Issues in Transportation NCHRP Foresight Series & FY17 Emphasis Area U.S. DOT “Beyond Traffic” report Demonstrated sustained and growing interest among TRB stakeholders Cross-cutting issue – Can enhance collaboration with traditional and “non- traditional” stakeholders – Collaboration with other units of National Academies Robust set of TRB activities already completed or underway

22. RESILIENCE: Key TRB Activities Robust set of activities: – Physical and cyber security, critical infrastructure protection, adaptation to climate change, and extreme weather events New Section of standing committees – Development of a manual on transportation systems resilience First International Conference on Surface Transportation System Resilience to Climate Change and Extreme Weather Events – September 16-18, 2015 in Washington, DC 4 th EU-US Transportation Research Symposium: Transportation System Resiliency – September 2016: Brussels, Belgium

23. All aspects of public health that affect, or are affected by, transportation TRB Hot Topic: TRANSPORTATION AND PUBLIC HEALTH

24. PUBLIC HEALTH: Impacts on Transportation Public Health Laws and Policies – Affordable Care Act Medical Advances Aging Population

25. TRANSPORTATION IMPACTS ON PUBLIC HEALTH Crash fatalities and injuries Access to health care – Accessibility for the transportation disabled Emergency response Transportation-induced noise and air pollution “Active” transportation Transmission of contagious diseases

26. PUBLIC HEALTH: Why a TRB Hot Topic? TRB Critical Issues in Transportation U.S. DOT “Beyond Traffic” report Demonstrated sustained and growing interest among TRB stakeholders Increasing focus among policy makers Cross-cutting issue – Can enhance collaboration with traditional and “non- traditional” stakeholders – Collaboration with other units of National Academies

27. PUBLIC HEALTH: Key 2015 TRB Activities Numerous safety activities Various activities addressing environmental impacts Moving Active Transportation to Higher Ground: Opportunities for Accelerating the Assessment of Health Impacts – April 13-14, 2015: Washington, DC ACRP Report “Understanding Airport Air Quality and Public Health Studies Related to Airports”

28. PUBLIC HEALTH: Key 2015 TRB Activities (cont.) Mark Rosenberg appointed to TRB Executive Committee – President & CEO of Task Force for Global Health – 20 years with the CDC – IOM Member New TRB subcommittee and task force on public health

29. 1.Identify and address emerging & critical issues 2.Involve a broader cross-section of stakeholders 3.Conduct strategic reviews of TRB’s legacy programs 4.Identify and track impacts of TRB’s research programs 5.Strengthen the financial stability of TRB 6.Communicate information on TRB activities and products 7.Enhance our staff’s knowledge, resources, and tools Apply TRB’s Key Strategies to Hot Topics

30. Key Questions for State DOTs Which issues within each of these topics are the highest priority for state DOTs? – Transformational Technologies – Resilience – Public Health How can TRB and our state DOT partners work together to address these issues? What steps can TRB take to better communicate our role and activities in each of these areas?

31. TRB Communications & Marketing Strategic Plan

32. Communicate Research EngageDigitalCollateral Materials 1. Built-in coms budget for major programs? 1a. Tier research (strategic, functional, focused) 1b. Coms plans for x% of projects? 6. Target materials for state visits 7. Seek new DOT stakeholders 8. Explore including others in state visits 9. Integration tool to learn about customer usage 10. Update website front page 2. Expand brand 3. Update intro materials 4. Update ROI materials 5. Reconfigure TRNews Phase 1 preliminary recommendations

33. Communications Questions Should CRP program budgets set aside some additional $ for communications & implementation, even if it means fewer projects could be funded? How many of you now rely primarily on the “Electronic First” option to provide your state DOT employees with access to TRB publications? Should TRB consider eliminating hard paper copies of CRP and other TRB publications? – If so, when?

34. TRB/State DOT Partnership Visits Can TRB further increase the value of materials and information that we provide to you as part of these visits? Are there other ways that we can enhance the effectiveness and value of these visits?

35. Advice on Other TRB Communications Outlets TR News? Do you read it? Improvements? TRB website? Others?