1. 1 IBM Products IBM products Enhanced margins Access to new customers IBM Quality is the best in the Industry Cost to you is 30-40% lower than HP IBM is trusted by customers 50 skus and expanding

2. 2 The IBM Brand The IBM brand is among the most recognized and valuable brands in the world Customers’ view of what IBM means – Dependable –Trustworthy –Leadership –Helping Customers Succeed –Safe and Reliable Choice

3. 3 Current Consumable Choice End User Perspective Spectrum Brand Conscious Price Conscious HP Compatible (Est. 25% Worldwide) IBM Replacement Cartridge Strategy Won’t convert from OEM Not the target The Target: In varying degrees along the spectrum, receptive to IBM Replacement Cartridge value proposition. Market Opportunity Why you should carry the IBM Branded Products

4. 4 Current Product Offering

5. 5 Current Products

6. 6 Current products

7. 7 IBM Certification Objective: Ensure IBM replacement cartridges performance are equal to that of new HP cartridges while meeting IBM standards for the life of the program. –Emissions testing of all toners is performed by an independent IBM certified lab. Resulting test data is then analyzed by the IBM Toxicology and Chemical Management department to ensure that emitted compounds are within allowable industry standards and internal IBM guidelines. –Print quality must be equal to HP OEM cartridges IBM review and approval of cartridge “Key Performance Parameters” measured by Turbon prior to IBM testing Print quality samples are taken at the beginning, middle and end of cartridge life for IBM review. –Nine cartridges are run on three printers. –IBM and HP cartridges are run on the same printers and in the same environmental conditions. A paired comparison test is performed by IBM using statistically valid methods to ensure the perceived print quality of the IBM cartridges is as good or better than the HP print cartridges.

8. 8 IBM Certification –Yield testing Mono cartridges tested to ISO 19752 Color cartridges tested to ISO 19798 Yields must be equal or greater than HP’s –On going Quality Control Quarterly reviews of production quality control data and field return data are held with IBM to ensure that product quality achieved during the initial certification is maintained for the life of the product offering. Continued sampling of all cartridges –Life test –500 page test –Cartridge disassembly and inspection of all components 100% end of line testing On site IBM reviews

9. 9 Getting started We would like to know more about the priorities and needs of American Toner Serv. Gaining new customers Converting some current customers from HP to IBM Any start-up incentives needed