1. Jennifer Biskey Erin Card Jesse Fretwell Jennifer Hilliard Joshua Trantham Presented By:

2. Introduction  Focus: Technology

3. Strengths and Weaknesses  Strengths Affordability Easy to read Ability for readers to relate to the book Credibility of Dr. Hall Coincides with seminars  Weaknesses Outdated look of book cover Lack of investment in advertising Modest biography of the author Limited technological skills to modernize availability of The ABC’s of Leadership

4. Opportunities and Threats  Opportunities Offer as an eBook online Create an audio CD of the book Investment with search engines and advertisements  Threats Competition with other leadership books Diminishing amount of book readers

5. Target Market  Young professionals Leadership is always a part of a job, whether entry-level or managerial Become more aware of different leadership styles

6. Offer  Discounts 10% off a purchase of 100 books or more Free copy of Dare to be Different with a purchase of 50 or more copies of The ABC’s of Leadership 10% discount if customer purchases both Dare to be Different and The ABC’s of Leadership $2.00 coupon off each copy of The ABC’s of Leadership when a seminar is booked 8 weeks in advance Offer an eBook

7. Media and Creative

9. Workbook  Help readers retain and put to use the information in the book  Fill in the Blank, Multiple Choice, True and False, Short Answer, Activities  Handed out at seminars after a book purchase  Digital Copy with E-book  Costs- developing workbook, printing

10. Audio CD  Can listen on long business trips or on the way to work  Sirius XM stations  Costs- buying the CD’s, album artwork, packaging, recording Recording Studio ○ $40/hour, $790 for 1,000 CD’s in jackets, total $1,010 Home Recording ○ $40 for Pyro Audio Creator, $23.82 for 100-pack blank CD’s, total $278.20 for 1,000 CD’s and software

11. Advertising  BusinessWeek, Fortune Magazine, Wall Street Journal  Costs in BusinessWeek Full page 4 color - $115,600 Full page black and white - $78,400 2/3 page - 58,800 1/2 page - $49,000 1/3 page - $31,400  BusinessWeek book article

12. Creative Concepts  New and Improved Book Cover  Illustrations for magazine advertisements

13. Testing Requirements  Ratio of hard copies to eBooks Take total number sold over a 6 month period Separate by hard copy and eBook Divide larger number by the smaller number Arrive at ratio

14. Testing Requirements  Example 500 eBooks sold 100 hard copies sold 500/100=5 5:1 ratio of eBooks to hard copies

15. Budget, Break-Even, and Profit/Loss Analysis  Possible changes in the market How many books are sold Budget issues  Budget Breakdown eBook conversion Audio CD Workbook Production

16. Budget, Break-Even, and Profit/Loss Analysis  Budget Breakdown eBook conversion MediaPrice Microsoft Reader$195.00 Mobipocket$195.00 Your own coverFree Free TemplateFree Extra Edits Post-Product$50.00 Adobe Reader$195.00

17. Budget, Break-Even, and Profit/Loss Analysis Audio CD Workbook Production ○ Size* ○ Number of pages* ○ Quantity* ○ Coating ○ File type ○ Proof type ○ Cover selection and shipping

18. Implementation/Conclusion

19. References

20. May we answer any questions?