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ESPN Programming – MVC Spring Meeting May 27, 2015 Brent Colborne: Director, Programming & Acquisitions
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Competitive Landscape ‐ESPN’s Position ‐College Basketball Competition WatchESPN/ESPN3 Growth ‐Distribution Update ‐Valley on ESPN3 ‐MVC Viewership and Usage School Productions ‐Overview ‐Next Steps Up Next Missouri Valley Spring Meeting
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COMPETITIVE LANDSCAPE
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Competitive Business
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on
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In 2014-15, ESPN continued to be the Worldwide Leader in College Hoops 1,700+ Men’s games on WatchESPN 775+ Women’s games 2 nd Most-viewed Season ever (1.4M) Digital Unique viewers +11% Digital Total minutes +14% ESPNU’s average minute viewers out- deliver FS1 by 25% FS1 in its 2 nd season had zero growth among HHs (0.06 vs. 0.06) and minimal growth among key male demos. As a network, ESPN3 aired more Men’s basketball games than Fox, FS1, FS2, NBCSN, NBC, CBS combined
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WatchESPN/ESPN3 Growth
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Over the Top Devices see our highest time spent viewing, we are available on these growing platforms Laptop usage continues to increase via quality of the experience, audience comfort Rapid growth in unique viewers via continuing to expand our device offerings WatchESPN/ESPN3 Audience Growth
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24x7 simulcasts 7,000+ exclusive live events Conference Channels Seasonal Simulcasts
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Viewership/Usage Success
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Distribution ESPN3: 99 Million U.S. Homes (ALL 210 DMA’s) WatchESPN: More than 93 Million Homes Record Audiences WatchESPN averaged 6.5 million monthly unique devices, up 70% Viewers streamed WatchESPN programming for 12.9 billion minutes, 7.2 billion more minutes than the year before (up 126%) Multi-Platform Growth PCs: unique viewers +46% yoy (2,993,150) OTT: unique viewers +106% yoy (678,072) App: unique viewers +94% yoy (2,853,707) WatchESPN/ESPN3 Growth
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2014/15: The Valley on ESPN3 21.6 million minutes of MVC/MVFC content viewed on WatchESPN 23 football games averaged 8k viewers, 292k total minutes 7 NDSU games 13k, 582k total minutes 9 Women’s Basketball tournament games on ESPN3, very strong 136k minutes viewed for championship game MVC Conference Championships School Productions
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Unique Viewers: number of people who watched event Total Minutes : number of minutes watched by all viewers Missouri Valley on ESPN3 Metrics ESPN3 Usage Not shared publicly SPORTGamesViewers Total MinsMins/Viewer Missouri Valley Football (Co-exist) 238,301292,35232 Missouri Valley Basketball (Co-exist & ESPN3 Exclusive) 705,608132,29422 Missouri Valley Basketball (ESPN3 Exclusive) 186,113164,53228 Missouri Valley Women's Basketball201,72136,95121
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MVC Audience Growth Strategy Consistent regular season presence Quality of content Social Media Engagement Fan Education ESPN.com Personalization
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Valley on ESPN3 School Productions
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Events: College Hoops, Volleyball, Soccer, Baseball, Softball, Wrestling, Field Hockey, NCAA Championships Trophy Presentations, Signing Days, Media Days, Spring Games, Midnight Madness and Pro Days Partnership: Investment (Infrastructure, Equipment, Staff) ESPN Support: Programming, Production, Operations, Technology, Creative Services, Network Transmission ESPN “Professors” Campus Staffing/CAP Program Valley on ESPN3 School Productions
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Conference Roadmap Facility Questionnaire/ Evaluation ESPN/School Planning Equipment ESPN Bootcamp Launch ESPN Feedback Valley on ESPN3 School Productions
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Long-form agreement Announcement/Kick-off event Production/Operations Planning Bristol visit for Video Producers Mid-July Mid-July Event Scheduling Strategic Build-out (Marketing/Promotion) (Marketing/Promotion) Creative Opportunities Up Next
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ESPN Programming – MVC Spring Meeting May 27, 2015 Brent Colborne: Director, Programming & Acquisitions
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