1. Strategy Formation & International Environment Assessing Country Attractiveness

2. International Strategy Management Phases in MGX 5181 Strategy Formation Mgt Tools Environment Scanning Scenario Planning Game Theory application Concepts Mapping etc Country Assessment Strategy Planning Corporate Strategy Planning Business Level Planning Strategy Implementation Planning & Execution Internationalisation Process Corporate Level Configuration & Coordination Foreign Market Strategies evaluation & selection Leadership, innovation & governance Organisational Design & Control Here now

3. Composition Elements of a Global Strategy Global Vision – foresight about an organisation’s competitive positioning in a globally configured & coordinated market Global Mission – directs the strategic priorities & competitive positioning that meets the needs of all stakeholders Strategy styles– evolution, revolution, engaging change management, democratic, new & innovative, effectively communicating; outcomes focused Strategic Objectives & Values Centred Strategic Approach Orientation Ethno (HQ) centric ; poly (HQ & Local) centric, regio (regional) centric and geo (global) centric Strategic Approach Orientation Ethno (HQ) centric ; poly (HQ & Local) centric, regio (regional) centric and geo (global) centric

4. Assessing Country Attractiveness Which Countries? When to enter Countries? What form of operation to setup or grow Countries? Environmental Scanning

5. Environment Scanning 1.Assess the Economic Value of a Country Customer value Completive forces Via country’s price/cost structures & tolerances 2.Country Risk & Market Opportunities Evaluation of PEST risks & enablers Competition forces 3.Business demand, profitability & risk factors Countries’ demand & lifecycle correlation analysis Countries contributions to global competitiveness Country’s risk analysis

6. Environmental Scanning Method COUNTRY A Grade (1-10) Weight (1-5) Total Score (1-10) Social political Factors Domestic economic factors External economic factors TOTAL Country Evaluation COUNTRY A Grade (1-10) Weight (1-5) Total Score (1-10) Social political Factors Domestic economic factors External economic factors TOTAL Country Evaluation COUNTRY A Grade (1-10) Weight (1-5) Total Score (1-10) Social political Factors Domestic economic factors External economic factors TOTAL Country Evaluation COUNTRY A Grade (1-10) Weight (1-5) Total Score (1-10) Social political Factors Domestic economic factors External economic factors TOTAL Country Min – Max Scores Detailed research of each Country’s assessment criteria Review all countries’ assessment scores  select one or a mix of countries whose risk/profitability suits company’s risk culture & tolerance

7. Tutorial Tasks 1.Class agreed an industry an organisation is in 2.Break into teams – choose 3-5 countries and assess which country is best, second best, etc. Students form into small groups. Tutor will choose an industry they feel comfortable with and request the students rank 3-5 countries of the tutor’s choice in order of their ranked preference of entry. Student’s ranking should be based on an environmental scanning of the economic, political, legal, cultural, and technical environments. Students should identify key elements under each environment that they want to rank and then develop an overall ranking for that environment. Note: Students can look at their lecture notes to get an idea of the elements they might include. The ranking system should consist of a 1-5 ranking where 1 is most favourable and 5 is least favourable (or the other way around). The tutor will put each group’s results up on the board and see how they compare. Students will be asked why differences might occur. Add all group totals and see what the overall priority of ranking is for each country. What can we learn from this exercise in terms of priority of entry and risk management (see attached ranking system example as a guide). Industries could be such things as: telecommunications, pharmaceuticals, sports medicine or really anything the tutor and students will relate to. Countries –select from at least 3 continents to provide diversity and interesting discussion.