1. www.aklf.in

2. Kolkata’s first literary festival, now in its 7 th year with its mission is a desire to give back to the literary world. With over 25 events packed into 4 days, the festival reaches thousands of people proving the opportunity to communicate the brand messages to its audience, delegates and media. Bringing together the very best writers and performers from across the globe, the festival also offer to visit the heritage locations of the city. We work with organizations to create partnership that deliver results for your set of brand goals. We promote upcoming authors so they can add value to the society, meaning a partnership can also enable companies to achieve corporate social responsibility objectives. Ms. Priti Paul, Director, Apeejay Surrendra Group

3. www.aklf.in “The world's most sensible person and the biggest idiot both stay within us. The worst part is, you can't even tell who is who.” ― Chetan Bhagat,  Meaningful conversations,  A world of new ideas and experiences  Literary events in historical heritage venues across the city  Engaging with the best minds from globe & India  The intimate ambience of a heritage bookstore steeped in tradition  Meeting your favourite authors in an informal atmosphere  Discovering talented new writers  Asking the one question you always wanted to ask to your favourite writer– and getting it answered  Networking opportunity for our partners The Apeejay Kolkata Literary Festival promises you all this and more!!

4. www.aklf.in ONLINE  25,000 + page views on www.aklf.inwww.aklf.in  Email newsletters sent to over 10,000 people  24,000 + twitter follower  10,000 + Facebook fans  Every event video on You Tube  Instagram PRINT  Event coverage through nationalize daily  Partner’s logo in newspaper  10,000 + printed invitation OUTDOOR  20 + hoarding across the city  10 + AD in digital bill boards ELECTRONIC MEDIA  Promotion through regional & national TV channel  Promotion in regional Radio

5. www.aklf.in

6. By supporting Apeejay Kolkata Literary Festival, you are not only supporting the enrichment of literature & social commitment for your organization, but you gain access to an exclusive range of benefits that give excellent return of investment. “The Affluent Society not only changed the way the country viewed itself, but gave new phrases to the language: Conventional wisdom, the bland leading the bland, private opulence and public squalor.” ― Amartya Sen MEET YOUR OBJECTIVES: Building brand awareness using our vast marketing channels including Electronic, Print, Social Media, Outdoor & Festival site presence Showing your social responsibility towards nation building Sampling your product & services to our thousands of festival visitors Making a network for your organization Promoting brand values to stakeholders including your consumers, employees, media & our high profile delegates Playing a role for building future literature genius

7. www.aklf.in Associate your brand with a specific event from the Festival Program schedule which reflects your brand identity & objectives or partner with us for the entire festival for better brand presence.

8. www.aklf.in Benefits  Logo sharing with the festival logo in every communications  Logo on Festival Invites/ logo in all collaterals  Logo presence in Festival Print Advertisements/Standee/Backdrop/E-mailers  Logo presence in hoarding (10 placed across the city)  Brand Logo on festival Website & Facebook Page  Branded standee at strategic locations  Database sharing  Partner’s promotional material in Festival Kit or Goody Bags or Gift Hampers  Extensive efforts will be taken for post event coverage  50 invites to the events & 20 invites for the dinner Unique Benefits  Exclusive promotional display at the Oxford Bookstore, Kolkata for 6 months.  Promotion of books/product in Oxford Bookstore website during the festival or three months ― Satrughan Sinha

9. www.aklf.in Benefits  Logo sharing with the festival logo in every communications  Logo on Festival Invites/ logo in all collaterals  Logo presence in Festival Print Advertisements/Standee/Backdrop/E-mailers  Logo presence in hoarding (10 placed across the city)  Brand Logo on festival Website & Facebook Page  Branded standee at strategic locations  Database sharing  Extensive efforts will be taken for post event coverage  30 invites to the events & 15 invites for the dinner Unique Benefits  Exclusive promotional display at the Oxford Bookstore, Kolkata for 3 months.  Promotion of books/product in Oxford Bookstore website during the festival or twomonths ― Ravinder Singh

10. www.aklf.in Benefits  Logo presence in Festival Print Advertisements/Standee/Backdrop/E-mailers  Logo presence in hoarding (10 placed across the city)  Brand Logo on festival Website & Facebook Page  Branded standee at strategic locations  50 Invites in the premier at Nandan  25 invites to the events & 10 invites for the dinner Unique Benefits  Exclusive promotional display at the Oxford Bookstore, Kolkata for 1 month  Promotion – Poster or Standee in Oxford Bookstore ― Aparna Sen

11. www.aklf.in Benefits  Logo presence in Festival Print Advertisements/Standee/Backdrop/E-mailers  Logo presence in hoarding (10 placed across the city)  Brand Logo on festival Website & Facebook Page  Branded standee at strategic locations  20 invites to the events & 5 invites for the dinner Unique Benefits  Stall space at event ground for 2 days  Logo in main backdrop  Dedicated standee at the event area

12. www.aklf.in Benefits  Logo presence in Festival Print Advertisements/Standee/Backdrop/E-mailers  Logo presence in hoarding (10 placed across the city)  Brand Logo on festival Website & Facebook Page  Branded standee at strategic locations  10 invites to the events & 2 invites for the dinner ― Anuja Chauhan

13. www.aklf.in Other Partnership Opportunities  Hospitality Partner  Venue Partner  Travel Partner  Décor Partner  Medical Partner  Facility Partner  Outdoor Partner  Media Partner  TV Channel Partner  Radio Partner  Gifting Partner  Stationery & Collateral Partner  Food & Beverage Partner  Social Media & Blog Partner  Knowledge Partner  Photo & Video Partner  Heritage Walk Partner

14. www.aklf.in Alka Pande was Awarded the Chevalier dans l'Ordre des Arts et des Lettres - Knight of the Order of Arts and Letters, bequeathed by the French government. Christine Mansfield, Masterchef Australia Vir Sanghvi- Apart from being a star journalist, popular television anchor and writer, Vir Sanghvi is also India's top food critic. Vir Sanghvi- Apart from being a star journalist, popular television anchor and writer, Vir Sanghvi is also India's top food critic. Ben Orki- is a Nigerian poet and novelist. His best known work, The Famished Road, which was awarded the 1991 Booker PrizeBooker Prize Ben Orki- is a Nigerian poet and novelist. His best known work, The Famished Road, which was awarded the 1991 Booker PrizeBooker Prize Durjoy Datta, is an Indian novelist, screenwriter and entrepreneur. Durjoy Datta, is an Indian novelist, screenwriter and entrepreneur.

15. www.aklf.in Aparna Sen, is an Indian filmmaker, screenwriter and actress. She is the winner of three National Film Awards and nine international film festival awards. Ravinder Singh, is a bestselling author. His debut novel I Too Had a Love Story has touched millions of heart. Can Love Happen Twice? is his second book. Ravinder Singh, is a bestselling author. His debut novel I Too Had a Love Story has touched millions of heart. Can Love Happen Twice? is his second book. Shobhaa De, is an Indian columnist and novelist.. Shobhaa De, is an Indian columnist and novelist.. Chetan Bhagat, is an Indian author, columnist, screenwriter, television personality and motivational speaker. Chetan Bhagat, is an Indian author, columnist, screenwriter, television personality and motivational speaker. Shatrughan Sinha, is an Indian film actor and politician..

16. www.aklf.in

17. Thank you for considering a Partnership with Apeejay Kolkata Literary Festival For more information contact  Swagat Sengupta  Soumen Ghosh  swagatsengupta@apeejaygroup.com swagatsengupta@apeejaygroup.com  soumenghosh@apeejaygroup.com soumenghosh@apeejaygroup.com M +91 99030 78059 / 033-4403-5701 M +91 97488 22718/033-4403-5724