1. There’s More to the Core: Marketing and Communications

2. Acknowledgements We all have different priorities Communications may not be core function of your job; you inform/influence We have common marketing and communications needs

3. Goals for this session/activity 1.Collect input on marketing/comms use cases In what scenarios do we promote/communicate the value of OpenLMIS? 2.Gain better understanding of how OpenLMIS global (the Community) can support participant’s business objectives through shared/common communications tools/materials/assets

4. Who Are We Talking To? Who are we trying to influence?

5. Multiple Target Audiences/Stakeholders (evangelists?) Implementers Donors Private Sector MOH/Country reps (multiple roles/levels) OTHER??

6. Persona Exercise Paint a picture A “day in the life” of your stakeholder Where do they work? Title, role

7. Persona Exercise: INFORMATION: Materials/Content (case studies, overviews, web site, feature list) What types of materials and information would be most helpful? What isn’t helpful/utilized? Why? Challenges What are their main challenges to achieving goals? Pressures, barriers Priorities/Goals: What are they responsible for? What do they care about? WHY? Messages What do we want them to know/understand MOST about OpenLIMS? Open LMIS is highly configurable /cost effective (specific) Importance/role/value of good LMIS to improving supply chain (general)

8. Team Reports

9. Branding/Community Governance How do we elevate the profile/brand of OpenLMIS - should this be a Community objective ? How do rive a process for contributing implementation success stories stories? Interest level/preferences for community collaboration moving forward  Marcom Working Group?  Function/Format: Collaborative vs. inform/review