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SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered.

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Presentation on theme: "SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered."— Presentation transcript:

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2 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. SNAP Guides Inc. is a division of Yellow Pages Group. Its role is to market the Home Improvement Issue and Caregiver Solutions, two new and innovative advertising solutions being introduced by Yellow Pages Group and Transcontinental Media in partnership. SNAP Guides has sales offices in Toronto and Montreal, and is selling advertising in both markets to businesses and organizations targeting the home improvement and home care consumer markets. The premier issue of the Home Improvement Issue will be distributed in Toronto and Montreal in March 2006. Caregiver Solutions will be distributed in Toronto and Montreal in September 2006. SNAP Guides Inc. WHO WE ARE

3 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Print Publishes 337 directories with a circulation of 28 million In addition, publisher for Aliant in the Atlantic provinces and independent telcos in Northwest Territories, Nunavut and Yukon More than 370,000 advertisers Yellow Pages Group directories reach 93% of the Canadian population Online Operates Canada’s leading directory Internet sites with 2.4M business listings on YellowPages.ca, Canada411.ca, CanadaTollFree.ca, CanadaPlus.ca network Total monthly page views: 50 million Total monthly unique visitors: 10.5 million Total reach: 30.4% of all online Canadians YELLOW PAGES GROUP OUR PARTNERS

4 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. TRANSCONTINENTAL MEDIA Canada’s largest publisher of consumer magazines Canada’s 4th largest print media group Canada’s largest door-to-door distributor of advertising material Magazines read by over 11 million readers per month Coast-to-coast coverage in both French and English Annual revenues of over $500 million Close to 2800 employees Leading English Titles: Canadian Living Style at Home Leading French Titles: Décormag Coup de Pouce Elle Bel Âge OUR PARTNERS

5 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. The Home Care Market is Huge and Burgeoning. Home Care Expenses –including health care and household “Hidden” caregiving services –Unbilled time and services provided by caregivers $20 billion $ 15 billion Source: Caregiver Omnimedia Incorporated- The Family Caregiver Newsmagazine THE HOME CARE MARKET

6 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Sources: Caregiver Omnimedia Incorporated – The Family Caregiver Newsmagazine The Foundation for Accountability – A Portrait of Informal Caregivers in America, 2001 The typical family caregiver is female, 43 years old, married, employed and has been a family caregiver for more than 12 months. 65% of family caregivers are between 35 and 64 years old. At least 70% of family caregivers are women. THE FAMILY CAREGIVER

7 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. At Last: A resource for family caregivers in the Greater Toronto Area …plus the products and services they need to help their loved ones live comfortably at home Focus groups conducted to test this product concept demonstrated that it will be the first information resource of its kind for GTA family caregivers. Practical information, guidelines and tools to survive the caregiver experience… Now, they’ll find it all under one cover with the new Caregiver Solutions PRODUCT

8 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Product Details – Website Component PRODUCT GuidePlus solution Any advertising purchased in the print Caregiver Solutions will be replicated online at no cost. Once on the canadianliving.com site, users simply need to click on the “caregiver solutions YellowPages.ca” search box and refine their search by either category or heading.

9 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Categories & Headings

10 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Product Content Distribution Promotion Retention Usage Advertiser Program Advertiser ROI Product The first and only product that combines reference information with a resource guide for the family caregiver, all under one cover. Accompanied by a website with even richer caregiver content including a caregiver forum Content Practical, useful information & resources for the famjily caregiver Easy to use and well organized for easy navigation Targeted Distribution Free delivery to selected households in the GTA which are most likely to be family caregiver households Promotion Usage Repeat usage throughout all facets and stages of caregiving Retention Kept as a valuable resource for family caregivers Be Found Use different Categories & Headings to place your ads Attract Attention Use information, size, colour and ad design effectively Help Family Caregivers choose You Educate them Differentiate yourself Establish your credentials Fulfill their needs Tell your whole story Volume of calls Quality of Calls Calls from the customers you’re looking for Make the Sale Convert a contact into a customer Value Equation VALUE

11 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. Total Distribution in the Greater Toronto Area: 260,000 Free delivery directly to the doorsteps of the targeted households most likely to contain adults between the ages of 40 and 60 years (selected postal walks) Canadian Living subscribers (as polybagged insert) Newsstands (as polybagged insert) On hand to fulfill requests VALUE 150,000 copies See map next slide 30,000 copies 35,000 copies 45,000 copies

12 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. GTA Door-to-Door Distribution: 150,000 Households (blue dots)

13 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. PRODUCT Caregiver Solutions – Toronto September 2006 Rate Card Step-up plan Rate 1 st yr only $120/mo $190/mo $365/mo $690/mo $975/mo

14 SECTION TITLE Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP. PRODUCT


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