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EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 1.

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Presentation on theme: "EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 1."— Presentation transcript:

1 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 1

2 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 2 EDDM 2011 – 2015 What We’ve Learned Online Tool Enhancements FY 2015 Activity USPS.Com Redesign Tablet Optimization Mailpiece Options

3 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDM 2011 – 2015 2011Launch 2012 Major Redesign - Integration with USPS.Com - Online Payment 2013 Mapping Upgrade Demographic Filters New Customer Tools 2014 Coupon Incentive 2015 Tablet Optimization 3

4 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 4 5 Things We’ve Learned Since 2011 1.EDDM Is Local – Most Small Business Verticals 2.Customers Love Demographics 3.EDDM Needs To Be -Functional -Familiar -Easy-To-Use 4.Permit Mailers Use EDDM Retail Too 5.EDDM Succeeds Because It Works

5 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 5 of households say they read or scan their mail daily.81% 76% of consumers have been influenced to purchase by Direct Mail. 75% of 25- to 34-year-olds have made a purchase as a result of Direct Mail. 5

6 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 6 Mail Delivers a Higher ROI Based on the Lifetime Value of a Customer, every dollar spent on Direct Mail returns $12.57 in sales. 6 Source: 2010 Direct Marketing Association

7 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 7 What is Every Door Direct Mail? An efficient and affordable service for businesses that want to target specific areas in their local market without requiring names and addresses on the mailpieces. Low Tech Mail Process + Easy-to-Use High Tech Solution Easy-to-Use High Tech Solution

8 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 8 Two EDDM Options ► Every Door Direct Mail – mail is entered at a Business Mail Entry Unit (BMEU) where the mailing permit is held. ► Every Door Direct Mail RETAIL - mail is entered at the local Post Office that serves the surrounding neighborhoods.

9 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 1 EDDM is Local Customers Include Almost All Small Businesses (and many large businesses) 9

10 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 10  Businesses interested in targeting geographically ► Retailers ► Auto dealerships and services ► Restaurants ► Dry cleaners ► Local health clinics ► Real estate agents ► Schools ► Franchises  Good for acquisition programs, branding, information sharing Where is EDDM a good fit?

11 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 11 Where is EDDM not a good fit?  Businesses Using a Mailing List Where: ► Proximity to business is irrelevant ► Product/Service is highly specialized ► Personalization is necessary ► Customers have specific demographics and/or psychographics ► Communications used for loyalty programs

12 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDMEDDM Retail ClassesStandard Flats, LettersStandard Flats Weight Limit15.994 ounces3.3 ounces Permit and FeePermit and mailing feeNo permit or mailing fee IndiciaBulk Mail PermitRetail indicia Entry and PaymentBulk Mail Entry UnitDestination Delivery Unit Piece limitNo maximum5,000 piece limit, per ZIP Code, Per Day PricingSaturation $.161 - $.215 Per Piece Retail $.183 per piece Every Door Direct Mail - Specifications 12

13 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Entry EDDM - BMEU EDDM-Retail DDU $.161 $.183 DSCF $.170 N/A DNDC $.180 N/A None $.215 N/A Effective January 26, 2014 13 Every Door Direct Mail - Pricing

14 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 14 EDDM ® Retail ► Mailpieces include the EDDM ® Indicia ► Payment Online – Credit Card Only ► Payment at Post Office at time of mailing - Cash, Check or PIN Debit Card - Metered Postage Credit Card ► Payment methods NOT accepted for EDDM Retail - Trust fund / permit imprint account payments BMEU ► Payment methods accepted at BMEU –Trust fund / permit imprint account payments Payment Types

15 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Standard Mail Flat Dimensions  EDDM  EDDM Retail ® must be Standard Mail flats ► Must be at least.007” thick ► Approx. equal to 3 pieces of standard copy paper  EDDM  EDDM ® BMEU - Multiple Flat Options ► Dimension greater than or ONE of the following: ► 10 1/2 inches long OR ► 6 1/8 inches high OR ► ¼ inch thick ► No greater than 12” high, 15” long, ¾” thick  Length is always the longest dimension  Address 15

16 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 16

17 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 17 Experts at: Mailpiece design Printing the mailpieces Bundling and Mail Preparation Delivering mailing to the BMEU or Post Office Printers and Marketing Services Providers Find a Mail Services Provider in your area who can help. VISIT The National Postal Forum Site at: http://mailingindustryproductguide.com/ 17

18 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 2 EDDM Online Needs To Be Familiar and Easy to Use 18

19 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 19 EDDM for iPad, Android and Kindle Tablets First USPS.Com product to be optimized for tablet platform

20 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 EDDM Optimized for Tablets, Laptops and Desktops New Look and Feel on all Platforms

21 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 21  Find your local customers by using the online mapping tool. ► By City ► By ZIP Code ► By Location ► By Intersection Online Mapping Tool Access the Online Mapping Tool @ https://eddm.usps.com

22 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 22 Login Log in before or after you begin your search criteria. If not logged in, pop up prompts you to log in prior to completing order.

23 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 23 Enter Your Location Enter or modify search criteria here. Search by: City/state combination ZIP Code Combination of street, city, state, and ZIP Code

24 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 24 Mailing Options Delivery Type Business & Residential and Residential Only. Enter or modify search criteria here. Three Route types: City, Rural/Highway, and PO Boxes Expand the Search Radius on Full Address Searches

25 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Search and Query Address is pre-populated in the Starting Location field. An icon marking the search location is displayed. 25

26 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Search and Query Selected routes are highlighted in blue Hovered-over routes are highlighted in magenta 26

27 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 3 Customers Love Demographics 27

28 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 28 Search and Query – Map View Demographics Toggle to Route Table Order Information

29 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 29 Search and Query – Table View Demographics Toggle to Map Order Information

30 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 30 Demographics from US Census Bureau Demographics Age Income Household Size

31 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 31 Demographics Age Household Size Income

32 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 32 Edit Age by moving the markers along the ruler. Demographics

33 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 33 Mail Entry Drop-off Locations

34 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 34 Mailpiece Quick Check Tool Enter Mailpiece Dimensions, Thickness and Weight

35 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 4 Permit Mailers Like EDDM Retail 35

36 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 36 BMEU as Retail Retail Entry Option for Permit Mailers

37 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 37 Calendar and Submitting Order Select a day to bring mailing to Post Office Select a payment method (Pay at the Post Office or Pay Online now)

38 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 38 BMEU Containers BMEU Entry Container Information

39 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Customer also receives email confirmation 39 Order Confirmation Forms to bring to the Post Office

40 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 40 Order Management Links to: - Saved Orders - Order History - Support

41 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 41  Mail Preparation ► Mailings must be bundled ► 50-100 pieces per bundle not to exceed 6” ► Mailings must have Facing Slip with Carrier Route Information on each bundle ► Do not deliver addresses if applicable EDDM Retail Mail Preparation & Entry

42 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 42  Mail Preparation ► Take mailing to local Post Office ► Present the following documentation: ► Completed PS Form 3587 with Carrier Route documentation on back –For BMEU mailings, a completed 3602-R is required EDDM Retail Mail Preparation & Entry

43 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 43 Send EDDM Mailings to LPOs........ Across Town or Across the Country Prepare your package based on EDDM guidelines. Include documentation and payment (Retail only) and 8125 (BMEU only) Label and number your boxes – Every Door Direct Mail Ship your boxes to the Post Office or BMEU EDDM Retail - Priority Mail EDDM BMEU -PMOD

44 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 5 EDDM Succeeds Because It Works 44

45 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 The Product is Every Door Direct Mail EDDM is a Solution The Opportunity is Nationwide Small Businesses and Printers/ Mail Service Providers Grow with EDDM 45

46 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 46  EDDM.USPS.Com ► Access Online Mapping Tool ► Register on USPS.Com for a Customer Registration ID ► Learn about Every Door Direct Mail  Small Business Support Center ► 1-877-747-6249  Order a Kit ► https://eddmkit.com Useful Resources

47 EVERY DOOR DIRECT MAIL ® United States Postal Service – September 2015 Thank You! 47

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