1. Ken Brumfield | Premier Field Engineer kenbrumf@microsoft.com Ward Ralston| Group Product Manager wardr@microsoft.com Microsoft Corporation

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12. We Continue Developing Future Value Everything is a server Everything is virtualized No more local servers Utility computing Cloud OS Global ID Turning green? Speculative Fungible servers Mix of on & off premise infrastructure Ubiquitous computing Persistant sessions Network de-perimiterization Physical is unusual vs. virtualized Massive Parallelism Network latency close to on system Being green Nascent Massive cheap HDDs Smaller Solid State Disks Cloud-based storage Virtualization is mainstream Pervasive wireless Plethora of devices Many-core Software as a Service Redundant data centers Going green Consolidated data center fabric Emerging Regulatory compliance Standards Operational efficiency Mobile workforce In-house IT Out-sourcing Off-shoring Privacy Legacy systems Exponential data growth Consolidation Multi-core Thinking green Now

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14. Industry Shifts Virtualization Multi Many-core 64-Bit Power

15. 4 GB2 TB

16. b Defense in Depth Strategy IPSec MachineHygiene BehaviorBlocking Windows Client Client Protector Protector Antivirus Antivirus Anti-Spyware Anti-Spyware Defeated at machine edge Recognizedattack No vulnerability to exploit Malicious behavior of unknown threat prevented Known threat detected and neutralized ProtectedHosts AttackerMalware HostFirewall Advancedupdating NAPSecureNet

18. Microsoft Support Lifecycle Policy http://support.microsoft.com/lifecycle/ http://support.microsoft.com/lifecycle/ Microsoft will offer a minimum of 10 years support (5 years of Mainstream support and 5 years of Extended) for Business and Developer products. Microsoft will offer a minimum of 3 years of Mainstream support for products that are released annually, for example, Money, Encarta, Picture It!, and Streets & Trips. Microsoft will offer a minimum of 5 years of Mainstream support for Consumer, Hardware, Multimedia products, and the Microsoft Business Solutions products. Extended Support: All paid incident support options Security update support at no additional cost Non-security related hotfix support requires a separate Extended Hot Fix Support contract to be purchased. Per-fix fees also apply Microsoft will not accept requests for design changes, or new features during the Extended support phase

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22. Server Infrastructure Costs Patch Management 63% of surveyed companies identified this as one of their biggest management challenges Resource Utilization 60% of surveyed companies identified this as one of their biggest management challenges Maintenance Costs 44% of surveyed companies identified this as one of their biggest management challenges Server Sprawl 42% of surveyed companies identified this as one of their biggest management challenges Studies have also found that server utilization is at an all-time low of 8% average and trending down

23. Dynamic Proactive Optimizing Costs and Quality Agile Self Assessing and Continuous Improvement “Taking The Lead” Knowledge Capture and Use Automated Proactive Accountable Increased Monitoring Formal Change Management SLA’s Improvement Predictability “Quality Driven” Knowledge Captured and Reused Standardized Reactive Stable IT Request Driven Change Management and Planning “Keeping It Running” Knowledge Capture Basic Reactive Ad hoc Problem- Driven “Avoiding Downtime” Knowledge Not Captured Rationalized

24. Data derived from Microsoft “Spotlight on Cost” Server Study 2009 Opportunity to use same tools and practices from desktop management in server environment Automated Server Deployment Automated Patch Automated Back and restore Average automation practice adoption is only 30% Research shows opportunity to save an average of $2160 per server per year Automated server management not widely adopted

30. Standardized Example 20,000 Users 1.62 ITE for Workload 15 Servers 9.29 Servers per ITE 7 Best Practices $11,872 Cost per Server $8.90 Cost per User Basic Example 4,500 Users 1.3 ITE for Workload 4 Servers 2.89 Servers per ITE 3 Best Practices $38,160 Cost per Server $33.92 Cost per User Some Differentiating Best Practices Standardized software imaging for new deployments Standardized imaging for operating-system maintenance Planned operating-system maintenance

32. Adoption of Best Practice Reduction in IT Labor Cost per Server Standardized Practices Rationalized/Dynamic Practices

34. . Power

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42. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn