1. Leveraging Technology The Quitline operates as a learning laboratory: testing new ideas, publishing results and attempting to guide the industry toward best practices Prepared for the NAQC webinar, New Technologies: Texting, Chatting and Video Counseling, Oh My! Vance Rabius, PhD September 9, 2009

2. Quitlines Land line phone to cell phones* 2005 7% of households are cell phone only 35% of households are land line only 55% use both 2008 20% of households are cell phone only 17% of households are land line only 60% use both *National Health Interview Survey http://www.cdc.gov/nchs/data/nhis/earlyrelease/wireless200905.htm

3. Quitlines Cell phone only household demographics* 60% of all adults who share a house or apartment with roommates 40% of all renters Over 33% of all people aged 18-29 25% of all Hispanics Text messaging *National Health Interview Survey http://www.cdc.gov/nchs/data/nhis/earlyrelease/wireless200905.htm

4. Internet Internet-based assistance 2004-2006 randomized trial* with over 6400 participants comparing the effectiveness of 6 internet-based interventions Video counseling Skype *Rabius, V, Pike, KJ. Wiatrek, D, & McAlister, AL. (2008). Comparing Internet Assistance for Smoking Cessation: 13-Month Follow-Up of a Six-Arm Randomized Controlled Trial. Journal of Medical Internet Research. 10(5): e45.

5. Combining Quitline & Internet Current Clinical Trial Will tailored emails help support telephone counseling? Research collaboration between Quitline and Dr. Lorien Abroms, Professor at George Washington University School of Public Health and the Nebraska Department of Health & Human Services

6. Contact information: Vance Rabius, PhD Senior Scientist American Cancer Society National Cancer Information Center 11701 Stonehollow Drive Austin, TX 78758 512-997-3920 - phone 512-997-3961 - fax vrabius@cancer.org - email