1. BBCG Moscow September 2012 BBCG Presentation Friday 15 th September 2012 Top three food retail trends New Retail Relevance STRATEGY DESIGN COMMUNICATION MANAGEMENT

2. BBCG Moscow September 2012 Retail Company & RBM JosDeVries The Retail Company Strategy concept design

3. BBCG Moscow September 2012 established in 1986 offices in the Netherlands, Germany, Spain and Russia (since 2004) around 50 retail specialists projects all over Europe international knowledge of retail developments JosDeVries The Retail Company. Creative People, Magical Solutions

4. BBCG Moscow September 2012 Food retail Non-food retail Foodservice Shopping Malls Department Stores Non-traditional & Service Retail Above all: very practical orientated design and concept agency with complete holistic project approach….. Our clients.

5. BBCG Moscow September 2012 Toolbox Layout Store Design Visual merchandising Instore communication Facade Toolbox Layout Store Design Visual merchandising Instore communication Facade Store design & VM Lay out Instore graphics Façade

6. BBCG Moscow September 2012 Our Projects.

7. BBCG Moscow September 2012 Our projects. Food retail France

8. BBCG Moscow September 2012 Russian projects

9. BBCG Moscow September 2012 C-store-Supermarket-Hypermarket projects

10. BBCG Moscow September 2012 Industrial design

11. BBCG Moscow September 2012 Foodservice projects

12. BBCG Moscow September 2012 Instore dining and gastronomy

13. BBCG Moscow September 2012 Visual Merchandising.

14. BBCG Moscow September 2012 Shoppingmall & architectural

15. BBCG Moscow September 2012 My presentation Top 3 most important retail trends STRATEGY DESIGN COMMUNICATION MANAGEMENT Part 1 1. New relevant positioning for foodretail 2. Multi format 3. Multi channel Part 2 Case study Jumbo Netherlands

16. BBCG Moscow September 2012 Retail concept thinking till 2010 : Creating customer loyalty….. ‘From retail-concept to retail-brand’ ‘it is only not important what you sell but much more how you sell it’

17. BBCG Moscow September 2012

18. Retail concept development 2012: New retail relevance “reaching the individual consumer has developed from a desire to a customer expectation……” ……..No longer one brand fits all but be real close to your customers….. Any time….any place….any how…

19. BBCG Moscow September 2012 How to become real relevant and reach your individual customer in the best possible way…? 1. Positioning: New value retailing 2. Multi format approach 3. Multi channel thinking How to become successful next level retailer

20. BBCG Moscow September 2012 The 3 most important retail trends: 1.Positioning: New value retailing 2. Multi format 3. Multi channel How to become successful next level retailer

21. BBCG Moscow September 2012 New value retail approach Price Service Assortment Trend 1 New Value Retail New Value Retail Store Concept Store Concept

22. BBCG Moscow September 2012 L H H L Consumer budget focus Traditional positioning Service/quality Price/value

23. BBCG Moscow September 2012 L H H L Relevance Complexity business model Consumer budget focus PriceServiceAssortment New value positioning

24. BBCG Moscow September 2012 The 3 most important retail trends: 1.New value retailing 2. Multi format 3. Multi channel How to become successful next level retailer

25. BBCG Moscow September 2012 ‘From food retailer to food provider“ The right Product The right place The right moment For the right customer….. Multi Format Development No longer “one brand fits all” but: 4

26. BBCG Moscow September 2012 HypermarketsSupermarkets C-stores Retail today – Be close to your customer! Different formats for different locations Trend 2 Hypermarkets Supermarkets C-stores

27. BBCG Moscow September 2012 restaurant foodservice neighbor- hood store supermarket superstore hypermarket Multi format approach Different scenario’s, different format propositions Specific format locations Different customer profile Different shopping behaviour Price level Impulse Food for now Grab and Go Planed Food for Later Daily shopping Bulk shopping 4

28. BBCG Moscow September 2012 One strong brand But with: Multiformat approach Right product, Right place, Right moment, Right customer Trend

29. BBCG Moscow September 2012 One brand, Multi format Carrefour Proximity: Two formats: City and Contact One brand- multi format Growing interest for small food concepts Trend Proximity

30. BBCG Moscow September 2012 foodservice Convenience Stores versus small supermarket Supermarket (incl.discount) Impulse Food for now Efficiency Planned Food for Later Great Food store Corner store ‘Top up store’ ‘Small food store’ Transit High conv. The small foodstore formats Proximity Food expresse Trend Immediate< 2hrs< 8 hrs< 48 hrs< 72 hrs< week Grab&goTop-upStock-up

31. BBCG Moscow September 2012 The 3 most important retail trends: 1.Multi format approach 2.New value retailing 3.Multi channel thinking How to become successful next level retailer

32. BBCG Moscow September 2012 The new customer journey. On-line versus internet Integration of media, different moment, different device

33. BBCG Moscow September 2012 The retail process Any time, Any place, Any thing Internet as ‘6 th sense’

34. BBCG Moscow September 2012 Any time, Any place, Any thing Focus to sales…and having contact! Jos de Vries The Retail Company

35. BBCG Moscow September 2012 (store) Digital Instore Digitale Platform (Multi Channel- bricks and clicks) one strategy Why, what, how, where and when

36. BBCG Moscow September 2012 The new customer journey from orientation to transaction

37. BBCG Moscow September 2012 Case study Jumbo supermarkets Chain over 300 supermarkets Netherlands STRATEGY DESIGN COMMUNICATION MANAGEMENT

38. BBCG Moscow September 2012 Case Study. Jumbo Supermarkets. 2012 market share 22%

39. BBCG Moscow September 2012 De 7 zekerheden van Jumbo 1] Elke dag: euro's goedkoper 2] Elke dag: service met een glimlach 3] Elke dag: voor al uw boodschappen 4] Elke dag: is vers ook echt vers 5] Elke dag: vlot winkelen 6] Elke dag: Niet tevreden? Geld terug! 7] Elke dag: staan uw wensen centraal Prijs assortment Service Case Study. Jumbo Supermarkets.

40. BBCG Moscow September 2012 Case Study. Jumbo Supermarkets.

41. BBCG Moscow September 2012 Storytelling Case Study. Jumbo Supermarkets.

42. BBCG Moscow September 2012 Case Study. Jumbo Supermarkets.

43. BBCG Moscow September 2012 Excellent self service Case Study. Jumbo Supermarkets.

44. BBCG Moscow September 2012 Dry Groceries, discount core + extra Case Study. Jumbo Supermarkets.

45. BBCG Moscow September 2012 Jumbo recipe shaker, suggestions how to cook…

46. BBCG Moscow September 2012 The 3 most important retail concept trends 1. Create clear Position: New value retailing… 2. Create a multi format approach….. 3. Think Multi channel….. How to become successful next level retailer

47. BBCG Moscow September 2012 New retail relevance Published February 2011 Roadmap to a new next level retail position Practical recommendations for strategy vision and design

48. BBCG Moscow September 2012 Thank you for your attention!