1. Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl http://PeggyMcColl.com 1

2. First … From Last Week’s Class There is an order to things Follow Through Be Engaged / Involved / Disciplined http://PeggyMcColl.com 2

3. The 2 Day “LIVE” Event http://PeggyMcColl.com 3

4. To Secure Your Spot Before November 13 th go to http://MillionaireAuthorLive.com http://MillionaireAuthorLive.com Register and use the coupon code: GUEST Remember to hit “apply” to get the $97 off It will work for Regular Registration AND / OR VIP Registration http://PeggyMcColl.com 4

5. 5

6. 6

7. Private Facebook Group http://PeggyMcColl.com 7 https://www.facebook.com/groups/158011881217779/

8. The Survey http://PeggyMcColl.com 8 https://www.surveymonkey.com/s/RSYP87Y

9. Recommendations from Last Week’s Class Schedule in ALL dates into your agenda Do Your Power Life Script Write out Your GOAL Get an Accountability Buddy Do the Survey Go on the Facebook Page and be “social” Register for the Florida Event Start to go through the BONUSES http://PeggyMcColl.com 9

10. This Webinar Platform and Brand Building: Creating a Recognized Worldwide Brand http://PeggyMcColl.com 10

11. What’s a “Brand”? Widely Used and Recognized An Identity A Product, A Business, A Person, A Series, A Concept, A Slogan, A Catch Phrase, A Name http://PeggyMcColl.com 11

12. Why Create a Brand Become Top of Mind Make it Easy for Others to Remember YOU Can Increase Your Financial Value Influences Purchase Decisions Creates Positive Momentum The Bigger the Brand The Greater the Chance of Success with the New York Times Best Seller List! http://PeggyMcColl.com 12

13. Author Brands The Author A Single Book Multiple Books A Book Series A Category / Genre Fiction & Non-Fiction Area of Expertise/ An Expert in ___________ http://PeggyMcColl.com 13

14. Building / Constructing It Takes Time Start with A Vision of the Outcome Create a Plan Get on With the Work This is an Ongoing Process Create the “Messaging” / Tag Lines / Identifiers http://PeggyMcColl.com 14

15. Your Brand is Recognized When … People think of ____________ and they think of YOU. http://PeggyMcColl.com 15

16. Can a Brand be? A Book? An Author? A Series of Books? An Author’s Work? An Author’s Business? Or More than One of These? http://PeggyMcColl.com 16

17. A 3 Step Process Decide on Your Brand Create the Language / Wording / Messaging Claim It! http://PeggyMcColl.com 17

18. Walk Through Each Step http://PeggyMcColl.com 18

19. #1. Decide on Your Brand What You DO Your Specialty / Expertise Think “Benefit” How Will You or Do You Stand Out? How Do You Want to be Recognized? http://PeggyMcColl.com 19

20. http://PeggyMcColl.com 20

21. #2. Create the Language / Wording / Message Clear Descriptive Benefit-Oriented Easy to Understand A Few Words May Be More Than One “Thing” / Description http://PeggyMcColl.com 21

22. #3. Claim It On Your Website In Your Signature With Your BIO The Introduction for Presentations / Speeches http://PeggyMcColl.com 22

23. Critical Success Factors Visually Appealing (a fraction of a second) Engagement Focus on Giving / Caring Be Visible Consistency (Color, Font, Style) http://PeggyMcColl.com 23

24. Peggy McColl http://PeggyMcColl.com 24

25. Bruce McGregor: The GPS Guy http://PeggyMcColl.com 25

26. Visual “Match” http://PeggyMcColl.com 26

27. The Hunger Games http://PeggyMcColl.com 27

28. Jo Campbell Hipkin http://PeggyMcColl.com 28

29. Build Your Foundation “Without the foundation of a strong brand, most authors will never become a Best Seller.” http://PeggyMcColl.com 29

30. An Example of a Brand http://PeggyMcColl.com 30

31. http://PeggyMcColl.com 31

32. Dr. Wayne Dyer http://PeggyMcColl.com 32

33. Judy O’Beirn - Hasmark http://PeggyMcColl.com 33

34. Define Your Brand What do you want to be known for? Is your brand your business? You? Or both? What do you specialize in? What are some words could/would describe your brand? What would you love for your brand to look like / portray? Do you have or would you like to have a logo / design that people can associate with you and your brand? If your brand is already created? If so, what is it? And, do people recognize you for your brand? http://PeggyMcColl.com 34

35. When? How Often? As early as humanly possible 6 Months BEFORE Your Launch Consistency with your Brand is Key Keep It Going http://PeggyMcColl.com 35

36. Platform Building Start with One Area of Platform Building Do Another Do Them Well http://PeggyMcColl.com 36

37. Platform Building A Website eMail List Social Media (Facebook / Twitter / Linked In) Videos (YouTube Channel) Blog Interviews / Publicity Television Speaking Engagements Goodreads http://PeggyMcColl.com 37

38. Goodreads Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key. Book Description – The value proposition for the book is extremely critical on Goodreads. Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book. http://PeggyMcColl.com 38

39. Forbes “Without a strong and loyal fan base, there are few routes to these lists!” http://PeggyMcColl.com 39

40. AS an Example: An Opt-In On Your Webiste Create an Opt-In On Your Website Give Something Away for FREE Ensure it is Something of TRUE Value Keep in Consistent Touch with Subscribers http://PeggyMcColl.com 40

41. Absolutely Essential Mindset Flexibility Outcome Focused Detachment Trust / Faith / Knowing ACTION! http://PeggyMcColl.com 41

42. The Mastermind Calls http://PeggyMcColl.com 42 Once a Month – Please join these calls! Connect with ALL of the Other Authors in the Program Nov 23 rd, Dec 21 st & Jan 18 th at 12Noon A Virtual “Around the Table” Dial in for this call The Mastermind Meeting has 3 Parts: Accomplishments Requests Intentions

43. The Strategy Session is the next TEACHING Class On December 2 nd A 2 Hour Class Creating the Plan Essential Steps Actionable Items Blueprint to Follow http://PeggyMcColl.com 43

44. Go to Slide #34 Go back to slide #34 and do this exercise Share your results with others on the Private Facebook Page http://PeggyMcColl.com 44

45. Open Q & A http://PeggyMcColl.com 45