1. Slide title 70 pt CAPITALS Slide subtitle minimum 30 pt PAMETNI GRADOVI I UTJECAJ DIGITALNO-TEHNOLOŠKIH TRENDOVA NA RAZVOJ DRUŠTVA

2. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 2 ›Moderator: Damir Medved, glavni konzultant, Ericsson Nikola Tesla d.d. Sudionici panel-rasprave: ›doc. dr. sc. Saša Drezgić, direktor, Centar za lokalni ekonomski razvoj ›izv. prof. dr. sc. Aleksandra Deluka Tibljaš, Građevinski fakultet Sveučilišta u Rijeci ›Igor Cerinski, voditelj projekta, Hrvatski telekom d.d. ›Željko Jurić, v.d. pročelnika Zavoda za informatičku djelatnost Grada Rijeke ›Hrvoje Keko, Energetski institut Hrvoje Požar ›Alan Sanković, načelnik Općine Lovran Panel 3

3. Slide title 70 pt CAPITALS Slide subtitle minimum 30 pt 10 HOT CONSUMER TRENDS FOR 2015 AND BEYOND http://www.ericsson.com/news/141210-the-10-hot-consumer-trends-of-2015_244099435_c Ericsson ConsumerLab

4. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 4 Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.

5. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 5 FUTURE IS HERE

6. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 6 Never mind the headlines. We’ve never lived in such peaceful times.

7. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 7 WAY WE ADOPT TECHNOLOGY IS CHANGING

8. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 8 ›In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV 1. The streamed future Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014

9. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 9 2. HELPFUL HOMES ›Around half of consumers would like home sensors that alert them to water and electricity issues, and deliver alerts when family members come and go Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

10. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 10 ›40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts 3. MIND SHARING Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

11. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 11 ›Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020 4. SMART CITIZENS Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Source: Ericsson ConsumerLab Analytical Platform, September 2014

12. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 12 ›Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment 5. THE SHARING ECONOMY Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

13. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 13 6. THE DIGITAL PURSE ›48 percent would prefer to use their phone to pay ›80 percent believe that the smartphone will replace the wallet by 2020 Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

14. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 14 ›47 percent would like to be able to pay without transfer of personal information ›56 percent want communication to be encrypted 7. MY INFORMATION Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

15. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 15 ›Consumers believe jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two years per application 8. LONGER LIFE YEARS +0.5 +1.8 +1.9 YEARS Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

16. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 16 9. DOMESTIC ROBOTS ›64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020 Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

17. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 17 10. CHILDREN CONNECT EVERYTHING ›46 percent say that children will expect all objects to be connected Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014

18. Slide title 44 pt Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt Characters for Embedded font: !"#$%&'()*+,-./0123456789:; ?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghi jklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓ ÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđ ĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰ űŲųŴŵŶŷŸŹźŻżŽžƒˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻ ĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻ−≤≥fifl ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤ ΥΦΧΨΩΪΫΌΎΏ ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБ ВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏ ѢѢѲѲ ѴѴ ҐҐәǽẀẁẂẃẄẅỲỳ№ Do not add objects or text in the footer area 10 Consumer Trends in 2015 |, Rev | 2015-02-010 | Page 18 SMARTCITY ECOSYSTEM – FUTURE IS HERE