1. From Vineyard to Winery: Using NC LIVE Resources to Support Small Business Development Betty Garrison, Elon University Heather Greer-Klein, NCLive Mary G. Scanlon, Wake Forest University Sara Thynne, Alamance Community College

2. Today’s Presentation: Introduction to NC LIVE Industry Research Company Research Market Research

3. What is... ?

4. Libraries Working Together Public Libraries Community Colleges UNC System NC Independent Colleges & Universities The same premium, digital content for ALL libraries Consistent, equal access to electronic resources across North Carolina

5. NC LIVE’s Mission Since 1998, helping North Carolina libraries to: --Support Education --Enhance Economic Development --Improve Quality of Life

8. Wine Articles from From NCLive: ProQuest Entrepreneurship Wall Street Journal ProQuest ABI/Inform Complete Industry Profiles in NCLive OneSource Industry Research OneSource ABI/Inform

9. Industry Research Focus on producers Supply Market Research Focus on consumers Demand

10. Industry Research Industry size, growth Industry structure Product segments Market drivers Regulation Cost structure Keys to success Outlook

11. Industry Research NC LIVE Sources: OneSource Marketline ABI/Inform First Research

12. Industry Research

16. ABI/Inform

19. Filters: Subject Date range Document type Location: Advanced search page Left-hand column

20. Wine Articles from From NCLive: ProQuest Entrepreneurship Wall Street Journal ProQuest ABI/Inform Complete E-Books NC LIVE

21. Ebooks on NC LIVE for Small Business

24. BEST BET!

25. 141,000 titles in combined Academic and Public Library Complete collections. unlimited simultaneous usage read online or download books for 14 days. search options within book text print pages and chapters

26. LOTS OF BUSINESS COVERAGE!

27. entrepreneurship Help!

28. Use subject terms listed above to find exactly what you’re looking for!

29. Annotate and highlight important material Create your own personal bookshelf!

31. Wine Articles from From NCLive: ProQuest Entrepreneurship Wall Street Journal ProQuest ABI/Inform Complete Company Research Reference USA

32. Company Research Competitors Customers Vendors Source of new personnel

33. Find your Competitors!! Identify potential customers!! SEARCH 24 MILLION US BUSINESSES!

34. Customize your list based on what you need to know!

35. Search for industry by keyword (SIC OR NAICS) or browse major industry groups (NAICS codes). Locate potential customers!

36. Selected SIC codes pertaining to the wine industry

37. Select your Geography

38. The results are in! Download 250 records at once!

39. Wine Articles from From NCLive: ProQuest Entrepreneurship Wall Street Journal ProQuest ABI/Inform Complete Market Research ABI/Inform Complete OneSource ProQuest Entrepreneurship – WSJ SimplyMap

40. Library Research Persuasion Tactics for Business Persons

41. Truth

47. OneSource Global Business Browser

48. OneSource Global: what does this resource have to do with marketing wine?

56. Create A Ranking of N.C. Cities By # of Wine Drinkers in the Last 6 Months

57. Find the Zip Codes in Raleigh that most likely contain wine drinkers

59. The Competition

60. Wine Articles from From NCLive: ProQuest Entrepreneurship Wall Street Journal ProQuest ABI/Inform Complete Questions?