1. & the UK Pet Food Industry University Presentation 2015

2. Size of UK Pet Food Market (Value & volume) latest figures: www.pfma.org.uk/pet-population-2015/ Most popular pets in the UK? (Number of pets owned)

3. PFMA is a trade association representing the UK pet food industry.  Established in 1970  Has 70 member companies  Accounts for over 90% of the UK pet food market Who we are trade association

4. How is the industry regulated? EU Commission The European Federation for Pet Food Industry other European pet food associations UK Government Pet food companies Work together work together work together Work together work together

5. PFMA Structure: Specialist Groups Secretariat Raw Materials Committee Small Animals Working Group Executive Committee Bird Group Veterinary & Nutrition Committee Review Committee Communications Committe Exports Group Fish Group Additives Working Group

6. Pet Food Legislations Over 50 pieces of legislation on:  Animal By-Products  Labelling  Additives  Feed Hygiene  TSE (Transmissible Spongiform Encephalopathies)  GMOs (Genetically modified organisms)  PARNUTS (Dietetics)  Environmental issues  Weights and Measures

7. Industry Guidelines & Codes of Practice Raising the standards for the manufacturers  Guide to Good Practice for the Safe Manufacture of Pet Food  Code of Good Labelling Practice for Pet Food (communications) FEDIAF Nutritional Guidelines for Cats and Dogs for Pet Rabbits

8. Different Types of Pet Food Commercially Prepared Complete Raw Cooked Complementary (treats, snacks, mixers) Raw Cooked Homemade Raw Cooked Nutritionally balanced? Pathogens/contamination? Health risks for pet & human Species, life-stage, specific needs? Toxic ingredients? (e.g. onions and garlic..) Questions to ask about homemade:

9. Benefits of Prepared Pet Food Nutritionally balanced and complete Breed specific and life stage diets Research and development Nutritional advantages (functional ingredients, dietetics) Environmental advantages + vet owner vetowner

10. PARNUTs or Dietetics Pet food products intended for particular nutritional purposes Also known as dietetic pet food Pet animals whose process of assimilation, absorption or metabolism is, or could be, temporarily or irreversibly impaired have different nutritional needs or nutrient tolerances than the average pet population of the same life stage. Pet food products intended for particular nutritional purposes (dietetic pet food) are specially developed to meet the particular nutritional needs of animals within a certain category, either by adapting the nutrient profile, by using or excluding specific ingredients or applying a specific manufacturing process.

11. What is in pet food? PFMA members must only use ingredients that are legally permitted & sourced from registered suppliers - Feed Hygiene Regulation (183/2005) Typical pet food ingredients include: o protein sources such as poultry, beef, lamb, fish o Sources of fibre and carbohydrate such as vegetables, cereals o Vitamins and minerals; combined for a balanced diet Animal-based ingredients are by-products of the human food industry & strictly regulated to ensure safety - ABP regulation 1069/2009 and 142/2011 80% of the raw materials used in UK pet food come from the UK*

12. Watch our short animated film here: www.youtube.com/watch?v=NbOnQSZ_RjA How is pet food made?

13. Pet Food Fact Sheets Find all our Fact Sheets here: www.pfma.org.uk/fact-sheets/

14. Energy Content of Pet Food & Dogs & Cats Daily Energy Requirement (DER) www.pfma.org.uk/fact-sheets/

15. Weight-Management and the Issue of Pet Obesity 77% vets believe pet obesity is on the rise (PFMA Survey at LVS 2014)* Obesity is a disease that causes discomfort and illness as well as cardiovascular disease and diabetes. It has also been proven to reduce life expectancy 1/3 dogs, ¼ cats and ¼ rabbits are overweight or obese (PDSA 2014) Causes: Overfeeding, excessive treating, not following feeding guidelines Education is key (on feeding, regular weighing & body condition scoring)

16. Tools and Recourses; Pet Size-O-Meters http://www.pfma.org.uk/petometer.html

17. List of PFMA members www.pfma.org.uk/members-of-pfma/ Link: visit us