1. Welcome to Local University - Dallas Wifi: Hastag: #localu

2. Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

3. Why Dallas?

4. Final Housekeeping Items Wifi: UofAGuest (no password) Hashtag: #localu Box Lunch (Birds of a Feather) starting at 11:45

5. Final Housekeeping Items Presentations available for download at: http://localu.org/dallas Handouts in Folder

6. Some Key Terms SERP – Search Engine Results Page

7. SERP Anatomy

8. PPC SEO

9. Some Key Terms SERP – Search Engine Results Page SEM – Search Engine Marketing –SEO – Search Engine Optimization »“Natural” or “Organic” results –PPC – Pay Per Click

10. Local Search Results Moved from 7 to a unified 3-pack of results in August 2015 for desktop and mobile

12. Organic vs. Local Two different algorithms… …Local Stack

13. Terms You Might Not Have Heard Before URL – “Webpage address” CMS – Content Management System HTML –Search-engine friendly code language NAP – “Name, Address, & Phone number” Knowledge Graph/Panel

14. http://moz.com/learn/local/local-search-terms-glossary More Terms

15. 4 Horrible SEO Myths and Pitfalls

16. Myth: “I can guarantee you will rank #1 on Google” Fact(s): –NO ONE can guarantee placement in organic results –Guaranteed placement is Pay Per Click (Google AdWords, for example) #1 Myth About SEO

17. #2 Myth About Local SEO Myth: “Robo calls: There is a Problem with your Listing” Fact(s): –Google doesn’t call from any number except theirs. –These are SCAMMERS

18. #3 Pitfall Do not build your entire website in Flash – Or Even Parts –The search engines cannot crawl Flash –Flash can be very expensive—usually not the best option for a first website –iPad & iPhone do NOT display flash

19. #4 Pitfall Do not use hidden or hard-to-read text If it is something worth reading, make it big enough and in high enough contrast to read. The search engines may penalize or ban you for hiding/obfuscating text.

20. Let’s get started!