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Published byLydia Hunter Modified over 9 years ago
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Welcome to Local University - Dallas Wifi: Hastag: #localu
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Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO
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Why Dallas?
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Final Housekeeping Items Wifi: UofAGuest (no password) Hashtag: #localu Box Lunch (Birds of a Feather) starting at 11:45
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Final Housekeeping Items Presentations available for download at: http://localu.org/dallas Handouts in Folder
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Some Key Terms SERP – Search Engine Results Page
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SERP Anatomy
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PPC SEO
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Some Key Terms SERP – Search Engine Results Page SEM – Search Engine Marketing –SEO – Search Engine Optimization »“Natural” or “Organic” results –PPC – Pay Per Click
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Local Search Results Moved from 7 to a unified 3-pack of results in August 2015 for desktop and mobile
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Organic vs. Local Two different algorithms… …Local Stack
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Terms You Might Not Have Heard Before URL – “Webpage address” CMS – Content Management System HTML –Search-engine friendly code language NAP – “Name, Address, & Phone number” Knowledge Graph/Panel
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http://moz.com/learn/local/local-search-terms-glossary More Terms
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4 Horrible SEO Myths and Pitfalls
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Myth: “I can guarantee you will rank #1 on Google” Fact(s): –NO ONE can guarantee placement in organic results –Guaranteed placement is Pay Per Click (Google AdWords, for example) #1 Myth About SEO
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#2 Myth About Local SEO Myth: “Robo calls: There is a Problem with your Listing” Fact(s): –Google doesn’t call from any number except theirs. –These are SCAMMERS
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#3 Pitfall Do not build your entire website in Flash – Or Even Parts –The search engines cannot crawl Flash –Flash can be very expensive—usually not the best option for a first website –iPad & iPhone do NOT display flash
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#4 Pitfall Do not use hidden or hard-to-read text If it is something worth reading, make it big enough and in high enough contrast to read. The search engines may penalize or ban you for hiding/obfuscating text.
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Let’s get started!
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