2. Urgency Spotlight Politics Readiness WHY?

3. ad·vo·cate noun a person who publicly supports or recommends a particular cause or policy. synonyms: champion upholder supporter backer promoter spokesperson crusader WHO?

4. Enlist Educate Equip Engage WHAT?

5. 9/30/15 Launch 2/18/16Rally & Reception 4/15/16 Celebrate WHEN?

6. COLLEGE VISIT SCHEDULE – FALL 2015 Innovation Roundtable and Advocacy Sessions ECONOMIC REGIONHOST COLLEGECO-HOST COLLEGE(S)DATEROUNDTABLE TIMEADVOCACY TIME AshlandAshland CTC September 30, 2015 CumberlandSomerset CCSoutheast KY CTCOctober 6, 2015 Bowling GreenSouthcentral CTCHopkinsville CCOctober 7, 2015 Owensboro/HendersonOwensboro CTC Henderson CC/Madisonville CC October 8, 2015 Northern KYGateway CTCMaysville CTCOctober 28, 2015 LexingtonBluegrass CTC November 2, 2015 Paducah/PurchaseWest KY CTC November 5, 2015 MountainHazard CTC Big Sandy CTC/Southeast KY CTC November 17, 2015 LouisvilleJefferson CTCElizabethtown CTCNovember 23, 2015 Advocacy Sessions Only Maysville CTC October 20, 2015 Hopkinsville CC October 26, 2015 Henderson CC October 26, 2015 Elizabethtown CTC October 27, 2015 Madisonville CC November 4, 2015 Big Sandy CTC November 16, 2015 Southeast KY CTC November 16, 2015

7. Organization Objective Outreach HOW?

8. CHAIR KCTCS BUSINESS CHAMPIONS COUNCIL KCTCS Business Champions Council CHAIR COLLEGE BUSINESS CHAMPIONS COUNCIL College Business Champions Council ORGANIZATION ( Goal = Minimum of 480 Business Advocates) College Boards KCTCS Boards College President, College Advocacy Coordinator + minimum of 30 business advocates per college 16 College Business Champion Council Chairs KCTCS President + 16 College Business Champion Council Chairs 1 KCTCS Business Champion Council Chair FACULTY STAFF STUDENTS STAKEHOLDERS KCTCS Advocacy Team COLLEGE Advocacy Team

9. ORGANIZATION COLLEGE BUSINESS CHAMPIONS COUNCIL Targeted Enlistment of Owner/CEO/GM/Highest Ranking Official  Business and Industries served/funded by KCTCS Trains/WINS – past 5 years  Business and industry clients served by Workforce Solutions – past 5 years  Employers hiring the largest percentage of college graduates – past 5 years  Business and industry donors to college/foundation – Top 20 by total giving history  KYFAME members  Business and industry members of college board of directors/foundation board  Selected members of technical program advisory committees  Top 10 Vendors (by $ volume of business) ENLISTMENT RATIO TO OBTAIN MIMIMUM OF 30 ADVOCATES 3:1 = 90

10. KCTCS ADVOCACY TEAM Dr. Box Tim Burcham, Advancement Wendell Followell, Finance Larry Ferguson, Economic Development/Workforce Solutions Terri Giltner, Marketing/PR Heather Baber, Marketing/PR Mary Hemlepp, Marketing/PR Jennifer Vlahos, Web/Digital Strategy Hannah Hodges, Governmental Affairs Bob Babbage, Governmental Affair ORGANIZATION

11. OBJECTIVES KCTCS LEGISLATIVE AGENDA  Operating Funds Request (each year of biennium) Tuition Stabilization$1,750,000 Performance Funding $9,635,700 Workforce Development Trust Fund $5,000,000  Capital Funds Request (Biennium): $708,927,000  Non-budget issues as they arise – will update in December.

12. OBJECTIVES BUSINESS BENEFITS FOR PERFORMANCE FUNDING Funds allocated for 4 objectives:  Career development and job placement services  Experiential learning Programs  Program/curriculum alignment to better meet employer needs  Enhance employability and soft skills of workers.

13. OUTREACH

14. CAMPAIGN THEME Logo may be customized with college name for local use.

15. PRIMARY TARGET AUDIENCE New Governor CPE Kentucky Legislators OUTREACH