1. Microsoft Confidential1 Windows 8 & Windows Phone 8 Round Table 29th November 2012 Microsoft Developer & Platform Evangelism (DPE) - Eric Nelson, Technical Evangelist - Mike Taulty, Technical Evangelist - Zoe Redmond, Business Development - Andrew Bennett, Business Development - Rachael Beeston, Business Development Metia: Lizzie Donnachie & Andrew Lane Nokia: Adam Giles, Lisa Bowen-Dawes, Riaz Ahmed

2. Microsoft Confidential2 Agenda 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision 16:10 – 16:40 Windows 8 Overview/Demo 16:40 – 17:10 Practical Tips on Launching App in Windows Store: Creating Store Account, Application Experience Review 17:10– 17:30 Acceleration with Design/UX Guidance – Metia 17:30– 18:00 Windows Phone 8 – Key Features/Demo – Nokia 18:00- 18:30 Close followed by Networking

3. A new UI where touch is a first-class citizen along with full mouse-and-keyboard support Microsoft Confidential3 New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX Designed from the chipset up for multiple form- factors – tablets, laptops, desktops & all-in-ones Windows reimagined The Windows Store on every device with a full commerce platform and flexibility

4. WINDOWS 8 DEMO Mike Taulty – Technical Evangelist Microsoft Confidential4

5. Practical Tips on Launching an App into the Windows Store Eric Nelson, Windows 8 Evangelist Eric.nelson@Microsoft.com http://ericnelson.wordpress.com

6. Act now…

7. Sign up tomorrow… http://bit.ly/storedashboard Windows Store Tips: Follow the company developer account guidelines

8. … and reserve your application names 8 Windows Store Tips: Reserve your application name BEFORE you start

9. Company account takes time… 9

10. Dashboard

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12. Decide how you will make money…

13. Free, Paid, Trial You control the pricing of your app Microsoft Commerce: You keep 70% of the first $25,000, 80% of the rest 3rd Party Commerce: App is free in the store and you keep 100% of the in-app proceeds 13

14. In-app purchases Store Features Support for all types of in-app purchase “entities” e.g. content, digital goods, services, app features etc Each “entity” has it’s own price and lifetime Use your own 3rd party commerce engine Benefits to Your Business Windows Store Easy to implement Flexible, no restrictions 3rd party Own your customer and their data Leverage investments in your existing systems Microsoft Confidential14

15. Advertising Store Features Choose your preferred ad platform HTML5/JS/CSS enables easy integration of existing web advertising platforms Microsoft Advertising provides Metro- style advertising (including Metro ad controls) Benefits to Your Business Avoid ad-brokers: directly implement your preferred web advertising services Leverage your investments in your web advertising infrastructure Microsoft Confidential15

16. Design a great app

17. Application Experience Reviews – Design Information Architecture aka “How the app flows” + Visual Designs aka “How the app looks” + Submission Document Microsoft Confidential17

18. Build a great app

19. Application Experience Reviews - Application Stable, feature complete build + Submission Document Microsoft Confidential19

20. Submit a great app

21. Submission Strict requirements organized around a few, simple principles Concise and clear – but actually plenty to read! 21 Windows Store Tips: Do not leave creating the store submission to the last day! Windows Store Tips: You need a privacy policy in your store listing AND in your application Windows Store Tips: Read the resolving certification errors BEFORE you start developing! Windows Store Tips: Run the Windows App Certification Kit frequently and on a low spec computer

22. Maximise your exposure

23. OEM featured apps are shown on the Store landing page Works for both free and paid apps Requires no extra work on the developer side How to take advantage of OEM promotion opportunities 1. Create a great Metro style experience 2. Make a deal with one or more OEMs 3. Submit your app to the Windows Store 4. OEMs will feature you app in their section of the Store (OEMs can offer different opportunities in different regions) OEM promotion in the Windows Store 23

24. OEM preinstalls are listed on the Start screen in an OEM group The preinstalls contain both wide and square tiles and can vary based on geography and market All preinstalls must be free in the Store for the OEM’s customers o Preinstalls are exclusive to OEMs by default o Developers may choose to make the same free app available for both preinstall and all customers in the Windows Store o Developers who wish to have a paid app in addition to their free preinstall must create a new app (with a new name and AppID) Your OEM partner(s) must nominate you as a “channel developer” (to the Windows Store) OEMs can preinstall up to 24 Metro style apps 24

25. Any questions?

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42. WINDOWS PHONE 8 Lisa Bowen-Dawes, Nokia Adam Giles, Nokia Microsoft Confidential42