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Published byGeraldine Harper Modified over 9 years ago
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Marketing Meeting 30-Sep-2015
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Marketing Presence We are late entering the market – but we can still be successful – (akin to VW Tiguan) Strategy: Franchise AGW Services and Evaluation Rooms - by Geography 9 months to results (if our strategy works)
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Priorities Top priority is to sell AGW Use of hosted AGW services and evaluation centres overcomes initial customer resistance & improves acceptance Controlled testing by targeted groups (start with Peter Vervane in Oct 2015, since he is receptive to the product) Later, offer same franchise to NDC and RAXCO US
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Financial Considerations Customer who buys self-hosted solution gets SysMan Professional with pre-set actions, for free For self-hosting: fee for assessment and installation support
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Slogan The Swiss army knife of Remote Control (yuk! Personally I wouldn’t use this … it is too frequently used by other people – it is also very cheesy – almost as bad as “The software micro-brewery” … Mike)
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On the Landing Page
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Evaluation Room
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1. Instant Demonstration: Time-limited Sessions
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2. Evaluation Sessions, No Time-restrictions
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3. Self-hosted Access Gateway Management, in Private Evaluation Rooms
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