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Marketing Meeting 30-Sep-2015. Marketing Presence We are late entering the market – but we can still be successful – (akin to VW Tiguan) Strategy: Franchise.

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Presentation on theme: "Marketing Meeting 30-Sep-2015. Marketing Presence We are late entering the market – but we can still be successful – (akin to VW Tiguan) Strategy: Franchise."— Presentation transcript:

1 Marketing Meeting 30-Sep-2015

2 Marketing Presence We are late entering the market – but we can still be successful – (akin to VW Tiguan) Strategy: Franchise AGW Services and Evaluation Rooms - by Geography 9 months to results (if our strategy works)

3 Priorities Top priority is to sell AGW Use of hosted AGW services and evaluation centres overcomes initial customer resistance & improves acceptance Controlled testing by targeted groups (start with Peter Vervane in Oct 2015, since he is receptive to the product) Later, offer same franchise to NDC and RAXCO US

4 Financial Considerations Customer who buys self-hosted solution gets SysMan Professional with pre-set actions, for free For self-hosting: fee for assessment and installation support

5 Slogan The Swiss army knife of Remote Control (yuk! Personally I wouldn’t use this … it is too frequently used by other people – it is also very cheesy – almost as bad as “The software micro-brewery” … Mike)

6 On the Landing Page

7 Evaluation Room

8 1. Instant Demonstration: Time-limited Sessions

9 2. Evaluation Sessions, No Time-restrictions

10 3. Self-hosted Access Gateway Management, in Private Evaluation Rooms


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