1. Natalie Yelen 4.12.2012

2.  Launched August 2011  62% increase in Unique Visitors  13 Freemiums available for download  Sell horse books, DVDs and services Website

3.  No obligation book club  Offer 10-15% discount on book of the month  Thread book club posts into regular email schedule  Feature free webinars with MyHorse Books authors & trainers Book Club

4. Landing Page

5.  Send monthly email to MyHorse Daily Spotlight list featuring current book of the month & reads  Our store, HorseBooksEtc.com, sends separate promotion Emails

6.  Hold 1-2 “Ask the Author” webinars per month  Collect English/Western riding discipline  Collect signups for new MyHorseBooks list Webinars

7. Questions?