1. Final Project Create an Ad Campaign

2. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination, a band or solo artist, a skateboard, etc. Must have a poster, a billboard, a webpage and a 30 second commercial or radio spot Must have a slogan – A slogan is a short, memorable phrase

3. Requirements (Cont.) The majority of images you use should be from photos you have taken yourself and then manipulated – only 2 images in the campaign can be taken from the internet Final presentation must be in Powerpoint and you must present the Powerpoint to the class as though you were selling the product

4. Requirements (Cont.) One slide in your presentation must have: – Your target market – The benefits you want to convey to your audience – How you convey those benefits in all aspects of your campaign – The techniques of persuasion you used in the campaign

5. Example of real ad campaign

7. Fake Campaign Travel to England – travel agency Appeals to young people 18-24 Shows a fun trip to England, not stuffy and stiff Conveys benefits through humour and fun illustrations that would appeal to younger audiences Consistent in colours, font and illustration style

8. Poster Take On England.com

9. Billboard Take On England.com

10. Website