1. Ways to Engage Online in 2008 Colin Delany, Epolitics.com September 9, 2008

2. Politics is driven by people

3. Most successful political outreach is based on existing relationships… Online or Off!

4. If you’re working on behalf of a campaign, you become its face

5. The closer to home you work, the more your voice stands out.

6. Tip: Start with the tools you already use.

7. Goals: Elect a candidate Promote an organization or initiative Change public policy Change the terms of the public discussion

8. Tools: Email, email, email Still most widely used online communications tool Crosses all demographics The power of that crazy uncle

9. Tools: Social Networking Sites Facebook, MySpace, Linked-In Also niche networks such as Eons Extension of your real-world social network Your whole profile has the potential to be a promotional tool

10. Tools: Fundraising For campaigns and causes Official or roll-your-own Can drive via email, soc nets and other channels

11. Tools: Video Gone from difficult to easy in just a couple of years YouTube: hosting is great, embedding is key Tends to have an emotional connection

12. Tools: Blogs Individual citizen can have a loud voice Still room for niche/local blogs Even if you don’t have one, you can use them: leave comments, pitch stories Look beyond the national sites

13. Tools: Media Websites Media websites’ comments have become a new public square A chance to influence the conversation Close to home = more effective

14. Other Tools Social news sites Twitter Viral marketing Remember, start with the ones you use!

15. Contact: Colin Delany, Epolitics.com 202-422-4682 cpd@epolitics.com