1. Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method – Print out: 19% – Website: 29% – Email: 67% (!!)

2. Email = Social Network

3. Few online niches Also – Funny videos, ex-professional topics (military, political) Love to search

4. Direct mail still works for >50 Get demo info Get home address Send direct mail “Go online and join” Stress safety and security (ebillme.com)

5. Info gathering campaign Email campaign: ‘Give us your feedback’ Fill out survey in Eloqua Get a gift – Stress ball $1/ea – Bag print $1.30/ea – Office supply ? With gift in mail comes a postcard