1. Muhammad Waqas Global Market Entry Strategies Lecture 18

2. Muhammad Waqas Recap Exporting as an entry strategy – Indirect exporting, direct exporting Foreign production as an entry strategy – Licensing, franchising, local manufacturing Ownership strategies – Wholly owned subsidiaries, JVs, alliances

3. Muhammad Waqas Entering Markets via Acquisitions Opening of financial markets has made acquisition of publicly traded firms much easier

4. Muhammad Waqas Portal or E-business Strategies Through the use of web pages, email, file transfer, and related communication tools, firms have begun to enter markets without establishing a physical presence in the host country

5. Muhammad Waqas Exit Strategies Circumstances may make companies want to leave a country or market – Market Consolidation – rationalizing overseas operations, abandoning particular markets

6. Muhammad Waqas Exit Strategies (cont.) Political Considerations – Political events may change the attractiveness and/or viability of the market

7. Muhammad Waqas Market Re-entry Several of the markets left by international firms over the past decades have become attractive again, and some companies have reversed their exit decisions and entered those markets a second time

8. Muhammad Waqas Summary Entering markets through mergers and acquisitions Portal or e-business entry strategies Entry strategy configuration Exit strategies

9. Muhammad Waqas References Gillespie, K., Jeannet, J.P. and Hennessey, H.D. (2004), Global Marketing: An Interactive Approach, Houghton Mifflin, Boston, NY.