1. A Movement of Ideas for Growth Results London, November 2015

2. Session 1: Lessons and experience on organizational restructuring in order to address growth Alison Wilcox and Helen Welsh

3. Agenda Welcome and Introductions GSUSA Case Example: Overview: Aligning Staff to the Operating Model Review & Refresh of Critical Roles: What, Why and Who Insights From Experience Q & A GGUK Case Example: Holiday Brownies Insights from Experience Q&A Group Discussion and Sharing

4. Too Much, Too Often, Not Pertinent Outdated Approach to Resources and Learning Arm Twisting Recruitment Tactics Volunteer Time Commitment of Up to 200 hours annually Customer Pain Points Losing customers in the Process

5. GSUSA’s Solution to an Improved Volunteer & Customer Experience

6. GSUSA Case Example- Aligning Staff to the Operating Model

7. Staffing Aligns to Girl and Volunteer Experience

8. Form Follows Function

10. External and Internal Recruitment External Generates leads (prospective members) through community cultivation, face-to-face contact Diverse group of staff visits classrooms, funders, corporations, businesses and other organizations Sells the idea Internal Closes the “sale” by converting leads to registered members Operates within a call center environment Assigned Service Units or territories Works via phone or email

12. Staffing Impact Learnings Change management and communication is key Marketing and membership roles/functions have to be integrated Program and volunteer staff are assigned to support troop leaders Using data well requires people with good business analytic skills Administrative volunteer roles and support systems will be impacted if volunteers are getting what they need from toolkit Transparency – we have it now with data, that impacts staff Priority #1: The right people in the right roles

13. Case Example – Girl Scout Councils Girl Scout Councils are implementing these changes in many ways. Some key strategies are: – Communicate early and often – Form Staff and Volunteer Committees or “Go-Teams” for maximum input and buy-in – Map the workflow of functions first, to better understand staffing needs – Develop clear organizational structures and outlines of position descriptions – Interview staff for new positions – Comprehensive transition planning with HR – Evaluate and possibly redesign – Support staff with training

14. Questions?

15. Growing Guiding Girl Guiding UK Case Study: Volunteer Structures Flexible Guiding in Gloucestershire, UK

16. Why is there a problem to be solved in Gloucestershire? Too few leaders Too few meeting places Too many girls wanting to join popular units How do we know?

17. Saturday Rainbows (could be Brownies too)

18. Saturday Rainbows Benefits Convenient for parents Girls less tired than after a school day Leaders who finish work too late in the week can volunteer Longer meetings allow better content? Would work for any age group

19. Double Your Numbers Back to back units – one programme repeated twice in an evening (Rainbows) Fortnightly units – same core programme, girls come every other week but all get together for special events eg. Trips, camps, Thinking Day (Guides)

20. Holiday Brownies Harnessing Student-Power to Grow Guiding in Gloucestershire

21. What is Holiday Brownies?

22. 12 “ordinary” Brownie meetings squashed into 24 total hours (3 x 8 hr days) Based on “Becoming a Brownie” and the Brownie Skills Badge A programme that is consistent with the 5 essentials Open to all Self-funding

23. Small groups Decision Making A varied programme

24. Commitment to a common standard Caring for the individual

25. Inclusion 100 square miles approx Members financially supported by Guiding and Social Services Members with learning difficulties Girls of more than one faith Girls aged 7-10

26. So What’s Unique About It?

27. Holiday Brownies Leadership Team Students who study in Gloucestershire, London, Worcester, Exeter, Aberystwyth, Southampton, Oxford, and Leeds Aged 18-23 Some are full or part qualified leaders Given the freedom to plan, design and run the programme Delivered an outstanding experience to the girls

28. Our story in pictures

29. What happens after the summer programme? Christmas Brownies 2013 & 2014 Half term and Easter Brownies County and Division events Virtual Brown Owls Holiday Brownies 2014 & 2015 – Graduates helping out – Holiday Brownie Sixers appointed and trained Holiday Brownies spokespeople trained and out and about sharing their stories

30. Benefits Girls get into Brownies sooner than they might and remain committed to Guiding Units with spaces can fill them by direct recruiting at Holiday Brownies Units with waiting lists get some respite Student Leaders remain connected to Guiding Student Leaders can gain or build on their qualifications It helps break the “Tuesday at 7.00” mould

31. Questions?

32. Discussion How are your organizations currently structured with paid staff and volunteers? What structures are working for your organization to promote growth? What challenges are your organizations facing in regards to organizational structure?