1. Fro-Yo ON-THE-GO ! Group #1: Nicole Marzillo, Kevin Booth, Michelle Tannenbaum, Krystal Tandle, John Cuomo, Jay Cosgrove

2. Mission To make, distribute and sell the finest quality frozen yogurt using the finest ingredients while promoting business, student, and campus development.

3. Mission o To provide students, faculty, and our community with a product that meets the highest standards of quality, freshness and seasonality. o To further enhance the SUNY Oneonta campus and give students yet another reason to attend this fantastic learning institution. o To have every customer who comes through our doors leave impressed and excited to return. o To provide all who work with us a friendly, cooperative and rewarding environment. o To be a giving member of the Oneonta community and to use our establishment to improve the quality of life in this region.

4. What do we have to offer to our students?

5. Fro-Yo ON-THE-GO ! Benefits Open Late! 11am-12am Sunday-Wednesday 11am-3am Thursday- Saturday *Hours most suitable for college students

6. o Seasonal Combos/flavors o Healthy Options o Partnership with local farmer’s market o Use of recycled material Fro-Yo ON-THE-GO ! Benefits

7. Design & Layout o Located at side of Mills Marketplace o Two floors: o First floor contains frozen yogurt dispensaries and sales, as well as informal seating o Second floor contains a modern, comfortable customer lounge. Including: couches, tables, seating, and music o Outdoor seating for use in appropriate weather

8. Benefits of a Modern Layout and Convenient Location Walk-Thru style ordering allows for on-the-go students to purchase Fro-Yo without the inconvenience of crowds and lengthy lines Modern interior allows for consumers to find comfort and an enticing atmosphere

9. Product Finance Store Build Out/Construction: $250,000 Yogurt Machines: $45,000 Restaurant Equipment: $30,000 Architect/Designer: $15,000 Initial Product/Inventory: $7,000

10. Product Finance Furniture: $6,000 Signage: $15,000 Delivery Smart Car: $25,000

11. Product Finance ExpendituresCost Store Build Out/ Construction$250,000 Architect/Designer$15,000 Yogurt Machines$45,000 Restaurant Equipment$30,000 Initial Product/Inventory$7,000 Delivery Smart Car$25,000 Furniture$6,000 Signage$15,000 Miscellaneous$15,000 Total Investment:$408,000

12. Communication Target Market: o SUCO College Students o SUCO Staff/Faculty o Off-campus Catering/Delivery

13. Communication Marketing Strategy: o Fro-Shirt deals: o Discounted prices to those with Fro-Yo gear o Posters Everywhere! o Punch Cards / Reward Cards: o “Buy 17 get 1 free!” o Coupons at Orientation

14. Communication Marketing Strategy: o Fro-Shirt deals: o Discounted prices to those with Fro-Yo gear o Posters Everywhere! o Punch Cards / Reward Cards: o “Buy 8 get 1 free!” o Coupons at Orientation

15. Communication Marketing Strategy: Social Media Marketing: o Vine o Instagram o Facebook o Twitter

16. Infrastructure Store Manager Two Shift Managers Full time + Part time Employees 1 Employees: o 1 Store Manager o 2 Shift Managers o 4 Full Time o 3 Part Time

17. Infrastructure 3 employees for 6 of the average 14 hours per day. 2 employees for the 8 hours. Total man hours per day noted below: 3 employees for 6 hours = 18 hours 2 employees for 8 hours = 16 hours 34 hours at a blended hourly rate of $12/hr = $408 per day or $2856 per week. Pay breakout below: o Manager ($15/hr) o Supervisor ($12/hr) o Full time customer servers ($10/hr) o Part timers ( $9/hr)

18. Infrastructure Annual Sales ($1500/day for 350 days)$ 525,000 Cost of Goods (Yogurt and Toppings)$ 87,500 (about 17% of sales) Gross Profit$ 437,500 Labor (about 34% of sales)$ 148,512 Bank Loan/Interest ($3000/mo)$ 36,000 Utilities ($1500/mo)$ 18,000 Miscellaneous$ 5,000 Total Expenses($ 169,712) ANNUAL PROFIT $ 267,788

19. Fro-Yo ON-THE-GO !