1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. ConvergedSystem Updated Messaging Review May 2, 2014

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 New Workloads are forcing customers to reevaluate IT New Workloads are forcing customers to reevaluate IT/change the way they buy Existing technology can’t keep up Workload Growth Time COMPLEXITY Business demand Time Volume Gap

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Customers require a new way of delivering/managing IT to stay relevant “We want to get out of the hardware integration business” “I need standard and simple, not custom and complicated “We need building blocks that we can automate.” “Can you give us a really efficient convergence machine?” “Give me an upgrade path, so I can transition to hybrid cloud when I want to.” “Can you give us a really efficient convergence machine?” “Setup mistakes are killing us – time consuming and costly” “I don’t have time to do new apps. I’m too busy managing the old apps.” “Too many people are touching every project” “I am held accountable to drive success in my IT business”

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Top Level Messaging HP ConvergedSystem One System relentlessly delivering your IT-as-a-Service vision “ROI REDEFINED” Devour costs and risks AUTOMATED Radically simplifies tasks Workload optimized systems PURPOSE-BUILT Workload-optimized systems designed to rapidly propel your business forward AUTOMATED Converged management with automation radically simplifies everyday tasks to reduce OpEx and improve operational agility ROI, REDEFINED “Sharkonomics” deliver faster time-to-value and devours costs and risks as you transition to hybrid cloud Converged System

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 HP OneView Eliminate infrastructure complexity with automation simplicity Top Level Messaging CONVERGED The innovative HP Fusion architecture delivers simplified and consistent management across server, storage and networking. SOFTWARE-DEFINED Templates, infrastructure mapping and a user-centric approach ensure rapid, repeatable and reliable operations at lower costs. AUTOMATED An intelligent hub streamlines the delivery of IT services and speeds the transition to IT-as-a-Service and hybrid cloud., CONVERGED Simplified and consistent SOFTWARE-DEFINED Rapid, repeatable and reliable Streamlines IT services AUTOMATED HP OneView

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. SAP HANA

7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP ConvergedSystem for SAP HANA Optimized for SAP HANA Proven performance Uninterrupted performance Data protection Unmatched scalability Scale as data grows On premise, hosted, Cloud Faster time-to-value Order in minutes, deploy in days System level consulting and support 3 main customer benefits

8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. OneView

9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 However, Legacy Options Have not been Viable… “Do it Yourself” “Integrated” Systems OR

10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Do-it-Yourself Need clean up and insert actual #’s from Analyst calculations

11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Legacy “Integrated” Systems Single purpose, disconnected Mismatched reference architectures for one purpose only. Not equipped to withstand new workloads which test the boundaries of IT. Manual and multiple management panes Management siloes between different components in the data center. Manual tasks are time consuming and often risk user error. Non-cloud scalable Piece-part, home grown solutions add complexity Not capable of growing/scaling to address long term needs of the business The only vendor building systems from a common architecture that are fine- tuned to our customer needs The only vendor to provide a common, automated management layer across all components of your system The only vendor who offers a single, pre-engineered platform that can take you from start to finish to the cloud in 30 days with a single vendor support model and a simplified/speedy upgrade model HP Unique Advantages

12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Your Vision for IT as a Service Converged, everything Pre-engineered system & support with repeatable building blocks, which are tuned to handle unpredictable workloads Automated, lights-out IT Software-defined management which automates ALL layers of the datacenter/streamline routine tasks Time-to-value @ Cloud speed/ease Order, deploy & expand to ITaaS at the same rate as business needs/IT changes Requires…

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 New Workloads are forcing customers to reevaluate IT New Workloads are forcing customers to reevaluate IT/change the way they buy Existing technology can’t keep up Workload Growth Time COMPLEXITY Business demand Time Volume Gap

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Customers require a new way of delivering/managing IT to stay relevant Current Environment Siloed infrastructure, siloed management, siloed processes lead to more steps, time, and opportunity for error. Too many non-standard, manual tasks Over-reliance on subject matter experts and ever-expanding task backlog. Incomplete, poorly orchestrated automation  process breaks and management islands that slow cloud service delivery Success Criteria Designed for convergence with unified processes, UI, and APIs across server, storage, networking. Simple, software defined process templates for “get it right” repeatability every time. Prevent unplanned outages caused by human error or device failures Plug-in to your tools to streamline operations and increase automation. Lights-out automation hub that “infrastructure enables” any hybrid heterogeneous cloud

15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 HP ConvergedSystem messaging construct Discover HeadlineOne System relentlessly delivering your IT-as-a-Service vision AttributesPurpose-BuiltAutomated“Sharkenomics” Value PropsWorkload-optimized systems designed to rapidly propel your business forward Converged management with automation radically simplifies everyday tasks to reduce OpEx and improve operational agility Delivers faster time-to- value and devours costs and risks as you transition to hybrid cloud OneView HeadlineEliminating infrastructure complexity with automation simplicity AttributesConvergedSoftware-DefinedAutomated Value PropsThe innovative HP Fusion architecture delivers simplified and consistent management across server, storage and networking. Templates, infrastructure mapping and a user- centric approach ensure rapid, repeatable and reliable operations at lower costs. An intelligent hub streamlines the delivery of IT services and speeds the transition to hybrid cloud and IT-as-a-S

16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 HP OneView Change the game from Infrastructure complexity to automation simplicity Eliminating infrastructure complexity with automation simplicity Top Level Messaging CONVERGED The innovative HP Fusion architecture delivers simplified and single management platform across server, storage and networking. SOFTWARE-DEFINED Templates, infrastructure mapping and a user-centric approach ensure rapid, repeatable and reliable operations at lower costs. AUTOMATED An intelligent hub streamlines the delivery of IT services and speeds the transition to hybrid cloud and IT-as-a-S Success Criteria Designed for convergence with unified processes, UI, and APIs across server, storage, networking. Simple, software defined process templates for “get it right” repeatability every time. Auto-discovery and auto-prevention minimizes unplanned outages caused by human error or device failures Plug-in to other tools to streamline operations and increase automation. Lights-out automation hub that “infrastructure enables” any hybrid heterogeneous cloud

17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 HP OneView Infrastructure complexity to automation simple Change the game from Infrastructure complexity to automation simple That rapidly moves you from Infrastructure complexity to automation simple Make the transformation from Infrastructure complexity to automation simplicity transform from Infrastructure complexity to automation simplicity on your journey to hybrid cloud From infrastructure complexity to innovation and automation simplicity on your journey to hybrid cloud Your one management tool to Plug and Play everything Make the transformation from siloed complexity to converged simplicity One tool across everything Prevention doctor – build out infrastructure easily HP OneView One converged management hub automating the delivery of software defined infrastructure services and lay the foundation for hybrid cloud Changing the game and automating the delivery of Infrastructure services Simple tools to manage and remove complexities out of infrastructures Making automation – Simple, user inspired, simple Plug and play automation – Finally One management platform Converged management to automate delivery of infrastructure services that accelerates the foundation for hybrid cloud One converged management hub automating the delivery of infrastructure services and lay the foundation for hybrid cloud

18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 HP OneView Change the game from Infrastructure complexity to automation simplicity Eliminating infrastructure complexity with automation simplicity Top Level Messaging SIMPLE Fusion makes tasks easy AUTOMATED Streamlines IT services Transition to IT as a Service SOFTWARE-DEFINED SIMPLE The unique Fusion architecture, a consumer-inspired UI and integration with HP and partner tools make everyday tasks easy. SOFTWARE-DEFINED Templates, infrastructure mapping and a user-centric approach accelerate the transition to hybrid cloud and IT as a Service. AUTOMATED An intelligent hub streamlines the delivery of IT services, so they are rapid, repeatable and reliable at lower cost HP OneView

19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP ConvergedSystem messaging construct Discover HeadlineOne system in relentless pursuit of your IT as a Service vision AttributesFastAutomatedPurpose Built OneView HeadlineHP OneView’s Fusion architecture sets the standard for converged management AttributesConvergedAutomatedSoftware-Defined SAP for HANA Headline Real-time data management optimized for SAP HANA AttributesFaster time to valueUnmatched ScalabilityOptimized for in-memory computing MS APS HeadlineHP and Microsoft place the power of Big Data into everyone’s hands AttributesConvenienceConfidenceOptimized Value CS for Vertica Headline Optimized system that augments existing enterprise data warehouse technology to capture, store, and analyze data quickly and cost effectively AttributesFaster time to value and easy deployment Cost effective and standards based Blazingly fast analytics and seamless scalability

20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Your IT Vision Future Existin g Tools Helping customers on their journey to ITaaS Sharks, ConvergedSystems Purpose-built Repeatable building blocks Agile and reliable Physical & virtual Virtualization Big Data Hybrid Cloud Existing Infrastructure HP Blades, DL Servers, 3 PAR Storage and Third Party Converged Management HP OneView More Velocity Experience

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 Fusion architecture Converged Scales through federation Support for the full range of hypervisors Integrated with operations management and orchestration tools Software defined Template based policy automation User-centric, not device focused Mapping of physical and virtual resources servers, storage and network Automated Restful API Closed loop, listening to changes in the environment: state change message bus Basic and advanced provisioning

22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 The Story Structure: Review with Tom 04/21 HP ConvergedSystem Workload-optimized systems that are easy to buy, manage, and support PreviousProposal 04/21/14 FAST SIMPLE CLOUD-COMPATIBLE HP ConvergedSystem Your vision + One system = Your ITaaS tomorrow FAST AUTOMATED TRANSFORMATIVE

23. HP’s view: “Systems” are a new consumption model Transactions Bundles Services Products Solutions Systems Collapse cost of infrastructure Enable fast, flexible IT Automated, lights-out IT Repeatable building blocks Big Data Virtualization Mobility Hybrid Cloud Database Transformation Analytics Source: IAS Deck Mar-14

24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 Next A datacenter transformation strategy for ITaaS Systems and management enable a software-defined datacenter HP CloudSystem Sharks “Building Blocks” HP OneView software-defined management Admin control template based policy automation 1H 2014 User control cloud management Application control software-defined Specialized workloadsVirtualization Sharks “Building Blocks” System management