1. Welcome! Presenter: Sam Foster/Zeke Hamdani

2. Major Topics To Be Covered In This Presentation Amazon Friendly Data Handling Amazon Errors Amazon Listing Quality Buy Box Amazon Selling Coach/Reporting Gold Box, Lightning Sales, and Amazon Marketing Amazon Store and Product Ads Fulfillment By Amazon Feedback Five Marketing Your Integrated E-Commerce Site Increase E-commerce Sales

3. Content Management System Increase E-commerce Sales

4. Amazon Friendly Data The Data put into your Amazon Feed Controls the Success of your feed Amazon Category = OF Field Utilize Size and Color Aliases Every Required Field should have place in your DB Standardize your additional Amazon Data Fields for quick input Upload your new products first! Content Management System Amazon Friendly Data

5. Amazon and eBay Integration Increase E-commerce Sales

6. Handling Amazon Errors You should receive a text file with each error Work Product by Product Update in the DB when you can Or update in the upload file directly If Unknown or Illogical error, call Amazon Support Once a product is listed on Amazon – It is good going forward Amazon and eBay Integration Handling Amazon Errors

7. Amazon and eBay Integration Increase E-commerce Sales

8. Amazon Listing Quality Some things are out of your control Check your top selling products on Amazon to make sure image, price, and other data is correct Check other merchants for Violations Watch for products Amazon Sells Amazon and eBay Integration Amazon Listing Quality

9. Amazon and eBay Integration Increase E-commerce Sales

10. Buy Box Buy Box Winner = 80% of Product Sales 7 Factors of Winning the Buy Box Price (with shipping) Seller History/Status (Featured Merchant) Negative Feedback/Refund % FBA Quantity Available/Selling Volume of that product Order Lead Time A-Z Guarantee Claims Amazon and eBay Integration Buy Box

11. Amazon and eBay Integration Increase E-commerce Sales

12. Amazon Selling Coach/Reporting Utilize Amazon Reports in Reports Tab Fulfillment Reports Top Listing Reports FBA Reports Payment/Fee Reports Make an Appointment with an Amazon selling coach to review your listings Amazon and eBay Integration Amazon Selling Coach

13. Amazon and eBay Integration Increase E-commerce Sales

14. Reach out to your Amazon Account Rep Submit products for Amazon Daily Deals AKA Gold Box Special Timed Deals are eligible for their Lightning Sale Functionality Inquire with them about Email Marketing – They want you to be successful on Amazon! Amazon and eBay Integration Gold Box, Lighting Box, Emails

15. Amazon and eBay Integration Increase E-commerce Sales

16. Amazon Store and Product Ads Sign up for a Store on Amazon Customer will browse through your selection of products on Amazon without seeing any other merchants Utilize Product Ads for out of stock products and brands you cannot sell on Amazon Make sure your Account is set up for International Orders Amazon and eBay Integration Store and Product Ads

17. Amazon and eBay Integration Increase E-commerce Sales

18. Fulfillment by Amazon Let Amazon store your Inventory and Fulfill your Orders Proven to Increase Amazon Sales Increase Feedback and Seller Rating Integrate and Access Customer Addresses Offer Free 2-day Shipping and Free Returns with UPS Amazon and eBay Integration Fulfillment By Amazon

19. Shopping Networks Increase E-commerce Sales

20. Feedback Five Low Monthly Cost Remove negative feedbacks Increase your Total Positive Feedbacks Send Customized Emails to All your Amazon Customers Shopping Networks Feedback Five

21. Increase E-commerce Sales