1. Software Defined Copy Data Management
Hello my name is xxx xxx, Account Representative for IBM and would like to talk about getting better control over current data management challenges with our partner, Catalogic Software.
Catalogic ECX
Manage, Orchestrate and Analyze
Copy Data across your Enterprise and Cloud

2. Agenda Company Overview
Copy Data Problem and Value Proposition of Copy Data Management
Catalogic Software’s Solution Overview and Deployment Options
Architecture and Competitive Differentiation
Today I will take you through:
Quick company overview
What is copy data, and the value of a copy data management solution
Catalogic’s ECX Copy Data Management solution and how they work with IBM solutions
An overview of the architecture and how the technology differentiates itself in the market
And a product demonstration – which can be seen on the IBM landing page following the link
In addition; if there are any questions at any time, feel free to reach out to Catalogic at
Product Demonstration –

3. Unified Copy Data Management
Catalogic Software
Who:
Industry leading, software-defined copy data management platform
Offices
Business Value
Technology
Founded: 1996
Headquarters: Woodcliff Lake, NJ
Offices: US, UK, GER
Copy Data Management provides better data access and greater data availability to drive operational efficiency and business agility while reducing CapEx and OpEx
25 Issued Patents:
ECX™
Unified Copy Data Management
As a company Catalogic has been delivering software for over 18 years – They are headquartered n Woodcliff Lake, NJ and have offices throughout the US and Europe.
The business value Catalogic brings is all about data and data management. Data is more critical to business than ever. Business must leverage their data copies to deliver operational efficiency, while simultaneously delivering greater business agility. The next great leap in Data Management will be Copy Data Management.
ECX is Catalogic’s Copy Data Management – software only, platform. And have 1000’s of satisfied customers WW.
Customers:
Thousands WW!!

4. Multiple Solutions – Multiple ‘Common’ Services
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA
Four use cases
Each requiring its own solution
All with common, overlapping storage services
Separate and complex to deploy
Costly to implement & manage
Results in data silos
Creates software, hardware and data sprawl
BACKUP/DR
COPY DATA
TEST/DEV, DEVOPS
PRODUCTION
ARCHIVE
ANALYTICS
First, lets identify what ‘copy data’ is? ‘Copy Data’ is the creation of copy after copy of system images, files, or other electronic data as a result of multiple siloed business operations [BUILD] such as backup, disaster recovery, business continuity, test, development, and analytics all operating independently of each other.  Yet each of operations that need a copy of data has an application that performs essentially the same functions: [BUILD] copy, move, optimize and store a copy of production data. As this happens it creates multiple overlapping storage services that are complex to deploy and manage and costly to implement resulting in multiple data silos. The result is; hardware and software sprawl with no real way to manage, orchestrate or analyze any of this data to extract real business value along with a deluge of data.
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE

5. Today’s IT Challenge: Drowning in a Deluge of Copy Data Result: Increased cost and complexity and no additional business value
COPY DATA GROWTH
Big Data workload
(Analytics) ?
Geometric Copy Data Growth
Compliance workload
(Archive)
Copy Data will be a $51B problem by 2018
Consumes as much as 60% of disk capacity
Drives 65% of Storage Software and 85% of the Storage Hardware spending
Almost all copies sit idle 1
Copy Data
Mgmt Gap
Resilient workload
(Mirror) 1
50+
Copies
Non production workload
(Test/Dev or DevOps)
Storage Growth 6
Appropriate Data Growth
Resilient workload
(Disk Backup)
~35%
YoY 23
This deluge of data is substantial.
[BUILD] IDC did a study of enterprise accounts. They found that production data is growing linearly anywhere between 35% and 50% year over year (YoY). This data growth is hard enough to keep up with. IDC went a step further and identified Copy Data, or the copies of production data is increasing geometrically
[BUILD] 
The study found
Copy Data will be a $51B problem for the enterprise by 2018.
They also found that these copies of production data consume as much as 60% of your disk capacity
Drives 65% of storage software and 85% of the storage hardware spending
And here’s the kicker, almost all these copies sit idle
As our slide before describes, these copies come from multiple business operations such as backup, local and remote, DR, test/dev, compliance, analytics and much more. In the end, enterprises end up with more than 50 copies of production data or “Copy Data”.
Linear Data Growth 1
Recovery workload
(Tape Backup) 23
Primary Data
Primary Data
Time 1
Source: IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875

6. Multiple Solutions – Multiple ‘Common’ Services
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA
Four use cases
Each requiring its own solution
All with common, overlapping storage services
Separate and complex to deploy
Costly to implement & manage
Results in data silos
Creates software, hardware and data sprawl
BACKUP/DR
COPY DATA
TEST/DEV, DEVOPS
PRODUCTION
CATALOG
MANAGE
ORCHESTRATE
ANALYZE
Required:
Single platform to:
Catalog
Manage
Orchestrate
Analyze
All copy data across all use cases
ARCHIVE
ANALYTICS
In order to ‘tame’ the copy data problem you need to start with some basic building blocks.
The first is a catalog of all the data, not just the primary data, but the snaps, vault, mirrors etc…
This will provide IT with the insight needed to better manage the data, and better orchestrate that data for the various needs of the business.
Once IT has the insight, management and orchestration, the catalog needs to be able to provide the analytics back to the business to prove all of the SLAs are being met as defined by the business across all data.
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE

7. One Copy Data Solution Across All Use Cases
Software only
Multiple use cases
Self-Service automation
RESTful API
Common solution
Simple to deploy
Easy to manage
NO data sprawl
DATA SERVICES
DATA SERVICES
DATA
COPY
OPTIMIZE
MOVE
STORE
COPY
OPTIMIZE
MOVE
STORE
CATALOG
MANAGE
ORCHESTRATE
ANALYZE
BACKUP/DR
COPY DATA
TEST/DEV, DEVOPS
COPY
MOVE
PRODUCTION
OPTIMIZE
STORE
ARCHIVE
ANALYTICS
The right copy data management solution will have some of the following characteristics:
It should be software only and take advantage of the hardware and storage services that are in place.
Support any use case for data access and data availability
Drive self-service automation for application teams
Have a RESTful API and
Be simple to deploy and manage
Having each of these capabilities drives down hardware, software and data sprawl, which in turn helps to reduce both CapEx and Opex.
DATA SERVICES
DATA SERVICES
COPY
OPTIMIZE
MOVE
STORE
COPY
OPTIMIZE
MOVE
STORE

8. Catalogic’s Copy Data Management Platform
Your Infrastructure
Catalogic ECX
Copy Data Management Platform
Catalog, Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud
Downloadable VM
Agentless
Use Cases
LEVERAGE
Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and Enhanced Recovery
Orchestration and Automation of application consistent Snapshots and VMware VADP Copy Images
Copy Data Orchestration and Automation VM
Virtual snapshot and replication capabilities
Efficient management of Copy Data through full lifecycle (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructure
Eliminate the need for scripting based upon unique APIs per storage platform
Copy Data Lifecycle Management
AND/OR
Self-service provisioning as well as Self-Service automated DR, Test/Dev, DevOps and analytics
App teams gain speed and IT keeps control and gains SLA management
Self-Service for App teams or Admins
Let’s talk about Catalogic’s ECX solution and how it helps to manage the full lifecycle of copy data.
First, ECX enables the existing infrastructure that is in place – storage and VMware.
ECX’s mission; help take better advantage of clients existing investment.
[BUILD] Simply add Catalogic’s ECX Copy Data Management platform.
ECX enables clients to Manage, Orchestrate and Analyze Copy Data across the Enterprise and Cloud.
ECX is simple to use and lightweight
Simply down load a virtual machine, register the storage arrays and vCenter servers. No need for agents and ECX is not in band. ECX takes about 15 minutes to install and configure and clients are ready to start leveraging all of ECX’s capabilities.
[BUILD] ECX enables four powerful copy data use cases that were not have before ECX
[BUILD] First is Copy Data Orchestration and Automation
This is all about the automation and orchestration of the storage and application consistent snaps at the hypervisor layer. Clients already have an application consistent copies production environment sitting in a separate location waiting to be leveraged. ECX enables use cases such as:
Automated Daily DR testing,
Enhanced Test/Dev and
Real-time data access for capabilities such as
Operational recovery
Business analytics
Reporting and much more
These workflows can be scheduled, run on an ad hoc basis and can be invoked by IT or by application users leveraging the REST API. The key value is the ability to easily provide near real-time data access for the benefit of the different business units. And that data can be refreshed as often as snapshots are taken.
[BUILD]The second uses case is Copy Data Lifecycle Management
ECX provides the efficient management of copy data through its full lifecycle, (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructures. This gets at the root of the management challenge. Snapshots and Replicas can be consistently created by workflows, enabling the best practices of the IT team and helping to meet the SLAs of the business.
[BUILD] The next use case is Self-service for the Application Teams.
ECX enables storage administrators to create templates for the application teams to use to self-provision new environments and have faster access to the data they need to do their job. This enables the application teams to gain speed while the IT team maintains control and accountability of the SLAs.
[BUILD] The last use case is Copy Data Catalog and Analytics.
Visibility and insight are critical to managing any environment. ECX’s metadata catalog provides IT the search and reporting capabilities required to manage copy data and individual files across the enterprise and hybrid cloud.
NetApp: 7-Mode, Clustered ONTAP, Cloud ONTAP, FlexPod
IBM(GA ECX 2.2): Storwize, SVC, v9000, VersaStack and Flash Copy Manager
Full actionable catalog for Snapshot / File analytics /Protection Compliance
Search, Report and Analyze
Copy Data Catalog and Analytics

9. …Over budget and … “data starved”
The Copy Data Reality
PRIMARY SITE
SECONDARY SITE
Current Environment
Highly efficient and resilient
Replicated
Primary and secondary Snapshots
Separate Environments for:
Test/Dev
Analytics or Data warehouse
Operational Recovery DR
Archive
…Over budget and … “data starved” VM VM VM VM VM VM
VMware
VMware
Let’s bring all of this to life with a simple example.
Most organizations have built highly efficient and resilient storage environments with replicated application consistent snapshots. This is pretty standard.
But most organizations don’t use these data copies. And most firms build out separate storage environments for Test/Dev, Analytics and DR. Additionally, most firms spend a lot of CapEx and Opex managing these separate environments trying to keep the data in these separate environments up to to date.
The end result is too many data copies, lots of software, lots of hardware and overspending the budget and still no access to the data needed. Clients are “data starved”
Array Replication
Storage Array
Storage Array

10. Copy Data Management Copy Data Management “Catalog” provides:
PRIMARY SITE
Catalogic ECX
SECONDARY SITE
Copy Data Management “Catalog” provides:
Catalog all snaps, replicas, and VMware objects
Detailed visibility and context of your current environment
Copy Lineage and location
Compliance reporting VM VM
VMware API
VMware API
Here is what is important to know about how Catalogic’s Copy Data Management software works.
[BUILD] ECX installs as a virtual machine or vApp and does not require any agents. The configuration is as simple as just registering the storage and hypervisor assets.
From there, ECX catalogs all copy data from the storage as well as VMware and Flash Copy Manager environments.
ECX does this by talking directly to the public storage and hypervisor APIs
Array Replication
Storage APIs
Storage APIs

11. Copy Data Management Copy Data Management actionable catalog provides:
PRIMARY SITE
Catalogic ECX
SECONDARY SITE
Copy Data Management actionable catalog provides:
Catalog all snaps, replicas and VMware objects
Detailed visibility and context of your current environment
Copy Lineage and location
VMware / Storage correlation
Compliance / Audit reporting VM VM
VM1
VM2
VM3
Production Data
VMware
VMware
Full Copy
Once the environment is cataloged, IT now has detailed visibility and insight of all the data, including the data copies, within the environment.
ECX catalogs all snaps, replicas, VMware and FCM objects.
In addition, the catalog understands the lineage and location of a data copies, so there is a clear understanding of what is production data and what is snapshot or replica data and which volumes the snaps and replicas are associated with.
The catalog also correlates between Virtual Machines and Storage infrastructure so IT has compliance reporting on recover points or data availability points, local and remote, on a VM by VM basis.
ECX provides detailed reporting to ensure business SLAs are being met.
Snapshot
Array Replication
Storage Array
Storage Array

12. Copy Data Management Copy Data Lifecycle Management
Simple process to consistently configure and deploy snapshots/Replication
Replaces complex custom scripting
Full visibility, analytics and SLA reporting
PRIMARY SITE
Catalogic ECX
SECONDARY SITE VM VM
VM1
VM2
VM3
Production Data
VMware
VMware
Full Copy
Automation & orchestration enables powerful use cases:
Enhanced Recovery, Automated Daily DR, DevOps, Analytics
Workflows run scheduled, ad hoc or via REST API
Refresh Data as often as you snapshot
The ECX catalog is an “Actionable Catalog”, which drives the Copy Data and Use Data workflows and enables the automation and orchestration for both the storage and the hypervisor.
These workflows enable uses cases such as;
Enhanced data recovery,
Automated DR testing and Automated DR
Dev/Test or DevOps, and
Real-time data access for business analytics
ECX provides the business with near real-time data access and greater data availability and ensures IT can meet the requirements of the business. The data that is made available and is as fresh as the frequency of the snapshots / replicas, in the environment.
The workflows can be seen in a single view in the ECX workflow dashboard. These workflows run on a schedule or can be executed to run ad hoc.
Snapshot
Array Replication
Storage Array
Storage Array

13. Copy Data Management Automated DR / DevOps / Analytics:
Workflows leverage actionable catalog
Bring up applications in a fenced network
Bring up applications in order leveraging existing application consistent snapshots
Test DR every day
Enable DevOps agility; faster time to market
Fresh data for analytics; greater accuracy
PRIMARY SITE
Catalogic ECX
SECONDARY SITE
Fenced VM Environment
Fenced VM Environment VM VM
VM1
VM2
VM2 VM
VM1’
VM2’
VM3’
Production Data
VM1’
VM2’
VM3’
VMware
VMware API
Full Copy
We’ll dive a bit deeper into how ECX’s ‘Use Data’ workflow works.
[BUILD] To make data available for a DR, DevOps or Analytic environment for a set of applications or different business units is next to impossible without automation and orchestration.
[BUILD] ECX’s Copy Data Management Platform enables IT to set up these environments and meet the business SLAs. Leveraging ECX’s actionable catalog, the ECX ‘Use Data’ workflow is able to spin up application consistent VMs in a fenced network environment. This is a critical step so as not to impact production. ECX even allows IT to configure the order in which to bring up the VMs needed to ensure application dependencies are met.
[BUILD]The new environment is now up and running and available in this fenced off environment and the data is available to be used for any use case.
Snapshot
Array Replication
Storage Array
Storage Array

14. Copy Data Management Environments can be: PRIMARY SITE SECONDARY SITE
Catalogic ECX
SECONDARY SITE
Environments can be:
Cleaned up
Promoted to production
Moved to permanent storage for longer use
Fenced VM Environment
Cleaned up VM VM
VM1 VM
VM2 VM VM
VM3 VM
VM1’
VM2’
VM3’
Production Data
VMware
VMware
Full Copy
Once the environment has been spun up and utilized, ECX provides multiple option around this copy of production data;
[BUILD] First, the environment can be automatically cleaned up; typically, these environments never get cleaned up. The ability to automatically clean up these environments helps to reduce data sprawl. This is especially important if these workflows are running daily.
Snapshot
Array Replication
Storage Array
Storage Array

15. Copy Data Management Environments can be: PRIMARY SITE SECONDARY SITE
Catalogic ECX
SECONDARY SITE
Environments can be:
Cleaned up
Promoted to production
Moved to permanent storage for longer use
Fenced VM Environment
Promoted to production VM VM
VM1 VM
VM2 VM
VM3 VM VM
VM1’
VM2’
VM3’
Production Data
VMware
VMware
Full Copy
Another option is to promote the environment into production. For example, in a DevOps environment, once a new data set is tested, and it meets the requirements of the business, it can be quickly promoted and put into production with the click of the mouse.
The environment is migrated to production using vMotion.
Snapshot
Array Replication
Storage Array
Storage Array

16. Copy Data Management Environments can be: PRIMARY SITE SECONDARY SITE
Catalogic ECX
SECONDARY SITE
Environments can be:
Cleaned up
Promoted to production
Moved to permanent storage for longer use
Fenced VM Environment VM VM
VM2’
VM1’
VM3’
VM1 VM VM
VM2 VM
VM3 VM
VM1’
VM2’
VM3’
Production Data
Moved to permanent storage for longer use
VMware
VMware
Full Copy
The final option is for environments that may have a longer life. These environments can be cloned and left ‘active’ to perform multiple operations on and these operations are not running off a snapshot of the data. This data is migrated seamlessly to its own disk volumes and leveraging using vMotion.
Snapshot
Array Replication
Storage array
Storage Array

17. The Power of Storage Workflow Templates
Current situation
STORAGE TEAM
Understand the environment and has the storage skills to set the environment up and provide the required up-time
Setting up environments is a manual and error prone task that takes time
Doesn’t have the tools to provide self service to App teams
CIO
Measured on:
Up-time
Containing cost
Agility for the Business
Business Unit Leader
INTERNAL COMMUNICATION GAP
Measured on:
Speed of software delivery
Quality of code not up-time
APP TEAM
Would like more control over how storage for an application is designed.
Would like to self-serve storage – eliminate the delay created by Storage team
At best, the App Team is frustrated with the process
At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work
ECX has an added level of “control” for the App team or VM administrators. ECX provides “storage templates” that can be invoked by the App team via a web client or API call.
[BUILD]Before templates, there always seemed to be a “communication gap” between the storage team and applications team. The two groups would agree on the needed SLAs for a set of application but executing on those SLAs proved to be difficult.
The Storage team understands the environment and can set up the storage to meet the SLAs, but this takes time. It is a manual, error prone set of tasks.
The application team gets frustrated with the lack of speed to get their job done. At best they are frustrated, at worst they work around IT, doing their own shadow IT, creating extra data copies which results in added cost.
The storage team doesn’t have the right tools to provide the VM and application teams what they need.

18. The Power of Storage Workflow Templates
Templates provide “Common Ground”
STORAGE TEAM
Understand the environment and has the storage skills to set the environment up and provide the required up-time
Setting up environments is a manual and error prone task that takes time
Doesn’t have the tools to provide self service to App teams
CIO
Measured on:
Up-time
Containing cost
Agility for the Business
TEMPLATES PROVIDE
COMMON GROUND
Business Unit Leader
INTERNAL COMMUNICATION GAP
Measured on:
Speed of software delivery
Quality of code not up-time
Copy Data Management templates help to create a “Common Ground”.
The work flows are the same as before.
The two groups decide on the right SLAs for a set of applications. The Storage team has the knowledge to set up the environment in order to meet the SLAs. Now, with ECX, the Storage team is able to “publish storage templates” to the application team. Templates such as gold, silver and bronze for the different SLAs for that particular application and environment.
Now the application teams can “self-serve”. They can provision their own storage whenever they want to! No waiting on the storage team.
The application team gets what they want, speed and self-service.
Taking advantage of ECX’s storage templates, roles based access and RESTful API, application and VM teams can enable self-service automated DR testing, DevOps automation, business analytics or any other need for near real-time data access.
APP TEAM
Would like more control over how storage for an application is designed.
Would like to self-serve storage – eliminate the delay created by Storage team
At best, the App Team is frustrated with the process
At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work
Storage team: Keeps control and gain SLA management
App Team: Gets the speed they need through
Self-Service
Self-services Provisioning, Automated DR, Test/Dev Refresh, DevOps Automation and Analytics

19. Save CapEx and OpEx – Improve ROA
General operational savings
Eliminate complex and hard to maintain scripts
Decrease unplanned downtime through compliance reporting and availability audits
Replaces multiple tools
Automatic Daily DR
Leverage existing replicated snapshots – better ROA
No need for dedicated storage
Eliminate time consuming and rarely successful DR weekends
Enhanced Test/Dev or DevOps
Reduce manual tasks for data population
Dramatically increase developer productivity
Increase time to market
Near Real-time data access for analytics
Eliminate data extraction process via scripting
Increase analytic benefits through Near-Real-time data access
ECX helps clients get a much better return on their existing assets and provides a greater ROI on newly acquired assets such as flash and cloud.
Wikibon, an independent analyst firm, published a study that shows a client environment that saved 39% of hard dollars saving over three years using ECX for just one use case. Wikibon took their study a step further and looked at hard and soft dollars savings for multiple use cases including improved productivity around DevOps and Analytics. This study showed that for every dollar spent with Catalogic we returned over three dollars.
Clients save money in multiple ways depending on the use cases they use ECX for.
Catalogic has an ROI/ROA calculator and will work with clients to customize their own savings calculations.

20. ECX for IBM SoftLayer (Cloud)
Enable cloud use cases
Leverage the cloud for scale and economics – the way it was intended
Perform automated DR testing, DevOps, Analytics and Reporting in the cloud without having to have a 2nd data center
Catalogic ECX
Manage, Orchestrate and Analyze Copy Data across your Enterprise and Cloud
Downloadable VM
Agentless
We have talked about “HOW” ECX functions, now let’s talk about how ECX is integrated the IBM Cloud – SoftLayer and how clients can now better enable SoftLayer and leverage the cloud for its scale and economics.

21. Enable the Cloud Leverage the scale and economics of the Hybrid Cloud
ECX installs in minutes without agents and is available for free trial
Creates an actionable catalog of VMware and Storage environments including the cloud
Catalog enables search, reporting and SLA Management
Enables key Copy Data Use Cases leveraging application consistent Snapshots to the cloud
Copy Data Lifecycle Management
VMware VM
Cloud
Copy Data Orchestration/Automation
Self-Service for App teams or Admins
Copy Data Catalog and Analytics
Storage
Copy Data Management
Take advantage of the cloud for what it was intended. Spin up and spin down application consistent snaps for multiple use cases without the need for a whole separate data center.
Finally, as clients look to enable the cloud for what it was designed to do, ECX is the perfect solution to help IT maximize the value of the cloud.
Getting the data to the cloud is one thing, but the ability to automate and orchestrate spinning up application consistent images in the cloud allows IT to ensure they are only using the resources they need.
ECX can make data available for daily DR tests, testing for different groups throughout the world or available for analytics in any location.
PRIMARY SITE
SECONDARY SITE

22. SoftLayer – Product Validation
SoftLayer has published a POC whitepaper on ECX driving automated DR in a SoftLayer environment
NetApp and SoftLayer published whitepaper
In support of the ECX cloud solution, recently, IBM SoftLayer, NetApp and Catalogic published a paper on utilizing ECX’s copy data management solution for automated DR testing in the cloud.
The paper discusses a 300+% CapEx and OpEx savings using a copy data management solution. The paper can be downloaded on the link provide on the slide or on the Catalogic / IBM landing page.

23. Architecture and Competitive Differentiation
Catalogic Software
Architecture and Competitive Differentiation
I’ll quickly review ECX’s architecture and competitive place in the market.

24. ECX Architecture RESTful API Provider Architecture Public API’s
Robust GUI
Infrastructure Admins
App User
Call Center
Admins
Out of Band
Heterogeneous
RESTful API
Catalog
Automate
Applications
Hypervisors Operating Systems
Orchestrate
Analyze
Provider Architecture
Public API’s
Marketplace
Storage Arrays
ECX is based on a JASON architecture and a full set of RESTful APIs. What does this mean? Fundamentally it means that as ECX adds new storage platforms or Hypervisors, or enable new reporting capabilities, these are just simple providers that plug into the main framework.
ECX is a very scalable and extensible architecture where by as we add additional platforms, each has all the same capabilities as the ones before. Once the provider is done for the new platform, it snaps in and all of the automation, orchestration and analytics behave consistently across all platforms.
The ECX catalog is based upon a scalable MongoDB data base that is capable of handling billions of objects.
The ECX software also has a marketplace, such that as new features or reports are available, they are uploaded to the marketplace and clients can download these new capabilities quickly without having to wait for a product release.
mongoDB
Cloud Public/Private/Hybrid
Dynamic Scalability
Downloadable VM or Docker Container – Scalable & Extensible

25. “Data Copy” Landscape ü Clients have: Multiple RAID solutions
Actionable Copy Data Catalog
Automated
Copy Data Use Cases
Backup Software ü
Storage Efficiency (Compress / Dedupe)
Backup Appliances
Replication
Snapshots
Clones
Storage Services (RAID, Comp, Dedupe)
RAID array
Solutions 3 5 7 2
Clients have:
Multiple RAID solutions
Utilize multiple storage services
Want to take advantage of services they already paid for
One thing that is important to look at when making a decision to about investing in a copy data solution is to look at the market landscape and the offerings in the market.
When Catalogic looks at the market, first and foremost they understand that clients have invested in multiple storage solutions and multiple storage services for their environment and these decisions were not made in a vacuum.
Catalogic’s objective is not to upset or force customers to re-think or change their existing storage or hypervisor environments. The objective is to enhance the existing environment to get more out of their current investment as clients look to enable the cloud .

26. “Data Copy” Landscape ü Catalogic ECX: Software Only Layer
Actionable Copy Data Catalog
Automated
Copy Data Use Cases
Backup Software ü
Storage Efficiency (Compress / Dedupe)
Backup Appliances
Replication
Snapshots
Clones
Storage Services (RAID, Comp, Dedupe)
RAID array
Solutions 3 5 7 2
Catalogic ECX:
Single pane of glass
Don’t ‘rip-n- replace’
Use existing infrastructure ‘in-place’
Leverage your storage services
Get a better return on your existing assets
Software Only Layer
Leverage what you own!
Catalogic’s philosophy is to work across all the hardware platforms ‘in place’ and provide Copy Data Management across all of them with a single pain of glass, where there is no need to rip-n-replace components in the infrastructure, but take advantage of the storage services that have already been bought and paid for. This provides provides clients with a much better return on your assets. This is copy data management 2.0

27. “Data Copy” Landscape ü Other Players: Software Only Layer
Actionable Copy Data Catalog
Automated
Copy Data Use Cases
Backup Software ü
Storage Efficiency (Compress / Dedupe)
Backup Appliances
Replication
Snapshots
Clones
Storage Services (RAID, Comp, Dedupe)
RAID array
Solutions 3 5 7 2
Other Players:
Move your ‘bits’ to a new platform
Pay for storage services all over again
No catalog of existing infrastructure
Manage another solution in your environment
Software Only Layer
Leverage what you own!
Other vendors in the ‘Copy Data’ space want to MOVE data to THEIR platform in order to provide a copy data solution or use their storage services to move data to the cloud .
These solutions are much more expensive, force clients to change your process, which is the most difficult thing to do in IT, and learn yet another storage solution. In addition, these solutions don’t provide any insight to the existing storage environment.
Catalogic believes that is is NOT how clients want to consume a copy data solution – nor how the vendor ecosystem wants to work with a new solution.

28. IDC’s Copy Data Management Insights
“There’s a couple different approaches to CDM that are out there. If you can, you don’t want to create a whole other separate storage silo. Because that’s not really saving you in terms of capital savings.
The more you can do to manage data “in-place” is really going to give you an edge up in terms of economics.”
Laura DuBois
IDC – VP of Storage
June 10, 2015
By way of example, recently, Catalogic did a webinar with IDC’s Laura DuBois –
She talked about how Catalogic’s Copy Data Management, a software only solution, does not require whole new storage silo.
Managing data in place is much more convenient for clients and provides a better return on existing assets.
PW: WALSH

29. Copy Data Management Catalogic Solution Copy Data Management 2.0:
Catalog to know what Data Copies you have “In Place” and the required orchestration to leverage these copies
Definition: Optimizing the number of data copies to meet business requirement and no more.
Actionable catalog of storage & hypervisor environments with full search and reporting
Identify and quantify the copy data issue in the organization
Correlate copies to business requirements
Actionable catalog with VM association plus copy lineage and location
On the left hand side of this slide is the list of requirements that IDC suggest clients look for when evaluating a copy data management solution;
Optimize data copies to meet business requirements
Identify / analyze copy data
Align copy data to the business needs and
Repurpose data copies – save on data sprawl
The Catalogic Solution is the only solution on the market that meets these requirements. ECX allows clients to:
Understand the data copies they have
Better manage these copies
Leverage these copies for multiple use cases and
Report against these copies to ensure they are meeting their SLAs
Use Data workflows to leverage data copies for multiple use cases like Recovery, DR, Test/Dev, DevOps and Analytics
Repurpose copies to multiple uses
Monitor and report to maintain optimization
Full Logging and Exception-based reporting to ensure SLA compliance

30. Product Demonstration
Catalogic Software
Product Demonstration
To see a demonstration of the Catalogic ECX Software in action – go to
on the Catalogic / IBM landing page

31. Software-Defined Copy Data Management
Catalogic ECX
Result
Reduced cost and complexity and increased business agility
Available for the IBM Storwize family, SVC, V9000 and Flash Copy Manager in Catalogic ECX 2.2
-- To be used only when talking to IBM sellers and partners (if not, remove the slide) – be sure to call out:
In the end, Copy Data Management provides clients the visibility of their data copies and the orchestration and automation required to leverage these copies.
The result is reduced cost and complexity and increased business agility.
For more information, Catalogic has set up a landing page specifically for IBM with this presentation – presentations broken down by product supported (for example, ECX on Storwize) and ECX presentations for different use cases. Each presentation is fully scripted and a Camtasia video walks you through each pitch
For more information:

32. Thank You
Thank you for your time.