1. Presented by: Brenda Bassett Guest Speaker: Ivan Mladenovic of Preemo

2. * Connecting with YOUR buyers and sellers * Continuation of Branding * Establish and build Credibility * Role of Social Influence * Referent – social media participant, usually someone the consumer knows personally * Expert – authority on product the consumer is considering, key influencer * Positional – closest to both purchasing decision and to the consumer, inner cirlce

5. 1. Username – how do people know you? 2. Password – Difficult to guess, easy to remember 3. Safety – Avoid phishing scams 4. Your Picture – Show off your personality, keep it current 5. RE/MAX Graphics – available on MainStreet 6. Contacts – Import from email, etc.

6. * Establish your credibility * Available through MainStreet * Easy to use, Customizable Templates * IDX Feed * Search capability

7. * Expert Influencing: Blogging * Real Estate specific sites: Activerain.com * Community and Interest Groups * Referent Influencing: * Facebook * Twitter * Email * Positional Influencing: Personal touch

9. * Individual and Fan Pages * Invite Past & Present Clients, Friends, Family and Co- Workers * Engage your audience! Ask questions, provide useful information * Update Regularly – remain relevant * Real Estate Applications: * eListIt * Postlets * Center Stage for Real Estate Agents * Real Estate Marketer

10. * Create several opt-in lists (double-opt-in) * No Spamming (ICANN is watching) * Develop original, unique content * Don’t Sell, Teach and Inform * Be consistent – monthly, bi-monthly * Consider time you are sending * Track and adjust your campaign

11. * Lurk & Learn/Read & Pay attention before jumping in a conversation * Link to external sources, cross-link if possible * Share helpful content in different mediums (links to news, videos, pictures, etc.) * Post varied content at least once a day * MAKE TIME to review and update your profile(s)

12. 1. Pride – When you’ve made a public mistake, accept it publically 2. Gluttony – Don’t do too much, too fast 3. Sloth – the failure to apply and use your talents and knowledge in conversations 4. Envy – “I had that idea 3 months ago” 5. Greed – astro-turfing, hijacking, spamming, etc. 6. Lust – Excessive praise and adulation 7. Wrath – Uncontrolled feeling, lashing out

13. * Began Preemo by fixing computers for Real Estate companies * Computer Repair & Technology Solutions * Mac/PC Specialists Available * Right across the Street – off US1 & Red Road * On-Call Tech Support & Remote Assistance * 5-Star Rating in Google, Yahoo, and Yelp * Provide Tech Support to 50+ Realtors * Customer Service Driven, Feedback Welcome * TechTime: Block Hours for Tech Support