1. Before, Behind and Beyond Lars Lindberg Christensen Pedro Russo ESO education and Public Outreach/IAU

3. Strategic Planning: Defining the Project 2003 2003: define IYA2009 Resolution 2005 Rationale and Vision 2006 Establishment IAU Working Group: Goals and objectives

4. Strategic Planning: Defining the project 2006 - 2007 Project definition Universe Awareness (launched in 2006) Portal to the Universe (idea presented for the first time in the C55 Business Meeting in the IAU GA in Prague) The Universal Times  Cosmic Diary “Connect people with the night sky and to help them become aware of light pollution issues”  Dark Skies Awareness “Arrange a series of live webcasts over a 24-hour period from telescopes around the world.”  100 Hours of Astronomy (Around the World in 80 Telescopes) “Type of Opening: International Polar Year of World Year of Physics?”  IYA2009 Opening Ceremony

5. Strategic Planning: Defining the project 2006 - 2007 Meetings SPoCs meeting in Garching, March 2007 CAP2007 in Athens, October 2007 Logo studies July 2007 IYA2009 Secretariat Established at ESO Central hub of the IYA2009 activities. Established to coordinate activities during the planning, execution and evaluation of the Year.

7. Global event! ! 148 National Nodes!

8. Recipe for a successful International Year: Starting points Great Idea Strong Case UN Body recommendation UN Proclamation Global participation Exciting activities (Global, regional, national & local) Enthusiasm, engagement and excitement at all levels Funding 

9. Expenses

10. Recipe for a successful International Year: Good governance/strong network

11. The network IYA2009 Global Coordination National Nodes Organisational Nodes Organisational Associates Sponsors Media Partners Cornerstone Projects Special projects Task Groups Astronmical Community MediaSociety

12. Recipe for a successful International Year: Clear definition of core issues/objectives Dark Skies Teacher’s training Observing experiences “Volks-telescope” Diversity of frontline observatories Astronomy in developing nations Formal and informal education Provide a modern image of astronomers Create networks Gender issues Preservation of astronomical heritage

13. Recipe for a successful International Year: Good coordination Central coordinating body embedded in existing EPO group (ESO) Sufficient funding to pay manpower Coordination via support, not control Act as a catalyst/facilitator The right team for the job Provide a strong framework/standards/set of procedures

14. Recipe for a successful International Year: Implementation procedures/Standardization Clear strategy Internal guidelines Partial autonomy to adapt National Nodes External guidelines: logo, Cornerstones, Special Projects, Special Products etc. ESO ePOD standard procedures, production pipeline Weekly ePOD News Meetings Define areas of responsibility Secretariat vs. others Every request is a symptom of an underlying cause Press releases Google Spreadsheet

15. Google spreadsheet

16. Recipe for a successful International Year: Franchising approach Central coordination Common goals Common branding Resource sharing Financial independence, with seed funding from IYA2009 ( ~15 KEUR/Cornerstone project)

17. Recipe for a successful International Year: Comprehensive communication plan Communicate swiftly, frequently 28 press Releases 219 News Features 710 News Updates 122 weekly newsletters 5 infopacks

19. Global Projects: Cornerstones Cont’d unchanged Cont’d in diff. form Not cont’d Comment Galileoscope New price, -> company Portal to the Universe Galilean Nights 100 Hours of Astronomy World Astronomy Month From Earth to the Universe Lots of ideas/momentum Developing Astronomy Globally In cooperation with IAU Office for Astronomy Development Cosmic Diary Book She is an astronomer International Meeting in London April 2010 Galileo Teacher’s Training Prg. Funds to organise workshops in 2010 (500 EUR/country) Universe Awareness Astronomy & World Heritage Dark Skies Awareness

20. Beyond IYA2009: IYA2009’s living heritage Resources Web sites Cornerstones Other projects Maintenance of the network we have built Collection, processing and interpretation of the data collected from the Nodes, Cornerstone Projects and other projects. Production of the final IYA2009 Evaluation Report and the IYA2009 book IAU Global Astronomy Development Office Beyond IYA2009

21. www.astronomy2009.org Global Sponsors Organisational Associates Media Partners